BOSTON RADIO UPDATE – DECEMBER 2023 Jan 5, 2024

CLARK SMIDT, Broadcast Advisor                    978 502 6633   clarkfsmidt@gmail.com    www.broadcastideas.com

Happy New Year! New England’s major PPM Market results for November 8 – December 6, 2023. Holiday Numbers: December 7 – January 3; January 4-31, 2024 will show more normal returns.

It’s All fascinating.  With timely talk about cross genre and mixed era programming, Holiday hit tunes since Gene Autry deliver winning A/C December formats: New York (1) WLTW +2.8 from Nov/Dec to 11.3 for a 4.6 lead; Washington DC (8) gets a 1.7 lift but the 9.6 is in second place by 1.7 behind 11.3 N/T WAMC. Philadelphia (9) WBEB gets a 4.4 jump to 9.5 but still a scant 0.1 over #1 Urban A/C WDAS. Boston (10) WMJX gains 3.8 to 9.3 and edges out Sports WBZ/FM by 0.1. Providence (44) WWLI adds 3.8 for a solid 4.0 lead over Country WCTK.  Hartford (54) WRCH is no surprise with a 1.4 gain for a 3.3 lead over#2 WHCN Classic Hits.  Long Island (20) WBAB Classic Rock scores 6.6, over A/C WALK at 6.2 and WLTW 5.7.  Baltimore (23) WLIT +2.3 wins with 9.8 and leads #2 Urban WERQ 7.2 by 2.6. Top 10:  Los Angeles (2) A/C KOST +4.8 wins 10.1 over Classic Hits KRTH 5.1. Chicago (3) WLIT +5.0 to 12.3 leads Classic Rock WDRV 5.8 by 6.5.  San Francisco (4) KOIT adds +2.1 at 10.1 topping N/T KQED by 3.5. Dallas (5) WDGE gets a 5.1 lift to 8.6 and takes Sports WTCR at 5.2 by 5.6.  Houston (6) KODA jumps 5.2 to 12.0 taking Classic Rock KGLK 6.1 by 5.9.  Atlanta (7) shows WSB-AM N/T 8.3, Classic Hits WSRV 8.2 and Christian WFSH at 8.0.  The Holiday numbers will undoubtedly show similar leads, if not greater.

NEW YORK (1) DECEMBER ‘23 CLUSTERS October-November-December: iHeart 26.2-27.8-30.9, Audacy 22.5-22.9-21.0, WNYC Public 7.7-7.2-7.6 (All Public stations 9.3-8.7), Spanish Broadcasting System 7.2-6.9-6.9, Media Holding Inc. 7.6-7.6-6.4. Market Swings: +2.8 WLTW iHeart A/C; -0.7 WINS-FM News. TOP 25 NYC STATIONS: Nov-Dec Change, Oct-Nov-Dec Cume & Dec Rank. iHeart takes 4 out of Top 5: 1. WLTW A/C 7.8-8.5-11.4 +2.8, 3.58-3.96-4.11 million, #1 cume; 2. WAXQ Classic Rock 5.9-6.4-6.7 +0.3, 1.95-1.88-175mil #6 cume; TIE 3. WHTZ CHR 5.2-5.4-4.9 -0.5, 2.64-2.72-2.59 mil #4 cume;  TIE 3: WCBS-FM Audacy Classic Hits 5.2-5.2-4.9, 2.61-2.75-2.63mil #3 cume; 5. WKTU up from #10 iHeart RhymCHR 4.1-3.7-4.7 +1.0, 2.9-2.71-2.65mil #4-#2 cume; 6. WBLS Media Holding Urban A/C 5.4-5.0-4.5 -0.5, 1.45-1.45-1.38mil #9 cume; 7. WNEW-FM Audacy Hot A/C 4.2-4.1-4.4 +0.3, 2.5-2.39-2.31 mil #5 cume;  8. WNYC Public N/T 4.4-4.0-4.3 +0.3, 606-630k #17 cume; 9. WSKQ SBS Spanish Tropical 4.2-4.1-4.2, 1.79-1.68-1.54mil #7 cume; 10. WINS-FM down from #6 Audacy News 4.3-4.8-4.1 -0.7 (0.3 stream), 1.5-1.65-1.5mil #8 cume; 11. WABC-AM Red Apple Talk 3.1-3.0-2.8, 480-499-440k #20 cume; 12. WFAN-FM Audacy Sports 2.9-2.8-2.5 (+0.9 stream), 1.07mil-988-920k #14 cume; TIE 13: WXNY Univision Spanish Tropical 3.0-2.7-2.3 -0.4, 967-999-994k #12 cume; TIE 13: WQXR-FM WNYC Classical 2.0-2.1-2.3, 378-399-432k #21 cume 15. WWPR iHeart Urban Contemporary 2.0-2.1-2.2, 1.24-1.25-122mil #10 cume; 3-WAY TIE 16: WQHT Media Holding RhymCHR 2.2-2.2-1.9, 1.39-1.25-1.2mil #11; TIE 16. WPAT SBS Spanish A/C 2.2-2.1-1.9, 970-1.05mil-939k #13; TIE 16: WPLJ K-Love Contemp. Christian 2.5-1.7- 1.9, 638-488-632k #16cume; 19. WCBS-AM Audacy News 2.3-1.9-1.7, (+0.2 stream), 674-627-530k #19; 20. WXBK Audacy Classic Hip Hop 1.7-2.1-1.6 942k-1.03mil-855k #15 cume; 21. WEPN Emmis Sports 1.4-1.5-1.3, 561-594-553k #18 cume. 22. WOR-AM iHeart Talk 1.2-1.3-1.1, 277-331-263k #23 cume. 23. WNYC-AM Public N/T 1.3-1.1-1.0, 176-141-158k #31; 3-WAY TIE @ 24 @ 0.9: WHUD Pamal A/C, WKXK Townsquare Talk & WFAN Audacy Sports Stream.  iHeart cluster 9.9 share lead; all but 3 fluctuations are less than 0.5; Top 7 are music stations; 11 stations at 1mil+ cume.

WASHINGTON DC (8) DECEMBER ‘23 CLUSTERS O/N/D: iHeart 19.4-19.9-21.6, Urban One 12.3-12.0-12.6, Audacy 13.3-13.1-11.6, American University 11.9-12.7-11.4 (All Public Stations 25.1-26.0-25.3), Hubbard 8.4-7.7-7.1Market Swings: +1.7 WASH iHeart A/C; -1.4 WAMU American University N/T. DC Top 20: 1. WAMU American U. News/Talk 11.9-12.7-11.3 509-509-578k #5 cume; 2. WASH-FM iHeart A/C 7.1-7.9-9.6 +1.7, 950-911k-1.04mil #1 cume3. WTOP-FM Hubbard News 8.1-7.4-6.9 -0.5, 731-683-721k #2 cume; 4. WHUR Howard Univ. Urban A/C 5.9-6.6-6.8 +0.7, 543-572-572k #4 cume5. WMMJ Urban One A/C 5.6-5.8-5.8, 420-450-473k #8; 6. WIAD Audacy Classic Hits 3.6-3.7-4.3 +0.6 588-629-641k #3 cume7. WKYS Urban One Contemporary 3.6-3.3-3.8 -0.5, 397-416k #10 cume; 8. WGTS Contemp.Christian 4.8-4.4-3.6 -0.8, 366-324k #11 cume; 9. WMAL  Cumulus N/T 4.0-4.6-3.5 -1.1, 222-228-214k #16;  TIE 10. WWDC iHeart Modern Alt Rock 3.0-3.3-3.4, 436-463-470k #9 cume; TIE 10: WETA up from 17, Public Classical 2.2-2.1-3.4 +1.3, 236-195-225k #14 cume; 12. WPGC Audacy RhymCHR 3.0-3.1-3, 476-490-499k #7cume; TIE 13: WITH iHeart CHR 2.7-2.6-2.9, 515-574-554k #5 cume; TIE 13: WZMQ iHeart Country 3.3-3.1-2.9, 289-311k #12 cume; 15. WIBG iHeart Classic Rock 3.3-3.0-2.8, 530-508-538k #6 cume; 16. WPRS Urban One Gospel 2.8-2.6-2.7, 207-208-233k #13 cume from #17;  17. WJFK Audacy Sports 2.6-2.8-2.4 (+0.5 Stream) 241-234-220k #15; TIE 18: WLZL Audacy Spanish Tropical 1.8-1.6-1.3, 196-222-186k #16; TIE 18: WAFY Manning Hot A/C 1.3-1.1-1.3, 112-99-125k #17 cume 20. WDCN-LP La Nueva Spanish CHR 1.4-1.5-1.1, 92-97-88k #20. 21. WWEG Manning Classic Hits 1.0 #22. iHeart has a 9.0 lead.

PHILADELPHIA (9) DECEMBER ‘23 CLUSTERS O/N:/D Audacy 30.5-31.2-29.6, Beasley 25.9-24.7-23.9, iHeart 18.3-16.9-18.6, Public Radio 6.9-8.3-7.2. Market Swings: +4.4 WBEB Audacy A/C; -1.9 WIP/FM Audacy Sports. TOP 20: 1. WBEB Audacy A/C 4.7-5.1-9.6, 932-941k-1.27mil #1 cume; 2. WDAS iHeart Urban A/C 8.6-8.7-9.4574-574-609k #7 cume; 3. WMGK Beasley Classic Rock 8.2-7.9-7.9, 907-857-779k #3 cume; 4. WIP-FM Audacy Sports 8.2-8.5-6.6 -1.9 (+1.3 stream), 864-971-698k #4 cume from #1; 5. WMMR Beasley Rock 6.9-6.1-6.1, 668-571-654k #5 cume; 6. WXTU Beasley Country 5.9-5.9-5.3 -0.6, 677-604-583k #8 cume; 7. KYW-AM Audacy News 5.4-5.3-5.2 (+0.1 stream) 502-516-504k #10; 8. WOGL Audacy Classic Hits 5.2-5.0-4.1 -0.9, 874-801-808k #2 cume; 9. WUSL iHeart Urban 3.5-3.6-3.8, 405-465-450k #12 cume; 10. WBEN Beasley Adult Hits 3.7-3.5-3.4, 690-676-616k #6 cume; 11. WHYY Public N/T 3.1-2.9-2.8, 277-251-232k #17; 7 PHILADELPHIA Stations separated by 0.1, 3-WAY TIE 12: WTDY Audacy Hot A/C 2.8-2.7-2.2 -0.5, 554-561-521k #9; TIE 12: WXPN U. Penn Adult Alternative 1.8-2.0-2.2 up from #20, 184-207-218k #19 cume; TIE 12: WRTI Temple Univ. Classical 2.0-2.2-2.2, 140-151-152k #22 cume; 4-WAY TIE 15: WPPZ Urban One R&B Oldies 2.4-2.2-2.1, 313-314-295k #15; TIE 15: WRFF iHeart Adult Alternative 2.1-2.3-2.1, 459-482-442k #13; TIE 15: WIOQ iHeart CHR 2.3-2.3-2.1, 545-560-503k #11 cume; TIE 15: WRNB Urban One Contemporary, 1.4-1.7-2.1 +0.4, 193-343k #14 cume up from #21; 19. WPHT-AM Audacy Talk 2.1-2.2-1.7, 144-141-100k #24; TIE 20: WPST Townsquare CHR 0.9-1.3-1.4, 227k cume #18; TIE 20: WUMR iHeart Spanish CHR 1.6-1.6-1.4, 185k #21 cume. Audacy Cluster has a 5.6 share lead over Beasley.

BOSTON (10) DECEMBER ‘23 CLUSTERS O/N/D: A Very Tight Race finds the top 3 clusters within a 2.9. iHeart 23.4-24.0-23.3, Beasley 26.2-24.9-22.8, Audacy 17.4-17.1-20.4, All Public Stations 14.8, WGBH 6.8, WBUR 5.6. Market Swings: +3.8 WMJX Audacy A/C; -1.5 WBZ/ FM Beasly Sports. Boston:  1. WMJX Audacy A/C 5.7-5.5-9.3 +3.8, 772-801-899k #1 cume; 2. WBZ/FM Beasley Sports 10.9-10.7-9.2 -1.5, 624-617-562k #4 cume; 3. WBUR Boston University News/Talk 5.4-6.4-5.6-0.8, 398-483-405k #9 cume; 4. WZLX iHeart Classic Rock 4.6-5.4-5.4, 508-508-444k #8 cume; 5. WBZ-AM iHeart News/ Talk 4.5-5.0-5.1, 370-393-368k #10 cume. 6. WROR Beasley Classic Hits 5.3-5.2-4.9 -0.3, 667-638-593k #3 cume; 7. WWBX Audacy Hot A/C 4.6-4.9-4.3 -0.6, 544-525-479k #5 cume;  8. WGBH Public News/Talk 3.8-3.9-4.2, 305-337-338k #14 cume; 9. WXKS-FM iHeart CHR 4.9-4.9-4.1 -0.8, 705-705-634k #2 cume; 10. WBGB Audacy Adult Hits 3.1-3.1-3.6 +0.5, 511-504-450k #6 cume; 11. WKLB Beasley Country 3.9-3.6-3.4 -0.2, 400-367-365k #11; 12. WEEI-FM Audacy Sports 3.8-3.6-3.2 -0.4, 341-317-282k #15; 13. WBQT Beasley Hot A/C 3.8-3.1-3.1, 498-497-448k #7 cume. 14. WRKO-AM iHeart Talk 2.3-2.5-2.9 +0.4, 120-123-123k #21; 15. WCRB Public Classical 2.1-2.3-2.6 +0.3, 231-231-223k #18; 16. WBOS Beasley Classic Rock 2.3-2.2-2.1, 380-344-342k #13; 17. WERS Emerson College Adult Alternative 2.3-2.1-2.0, 199-171-183k #20;  Editor’s note: December or not, any Boston station with a decent signal in Boston under a 2.0 needs a New Year’s resolution. WJMN iHeart Rhythmic CHR 2.3-2.0-1.9, 372-401-352k #12 cume; TIE 19: WXRV Northeast Adult Alt. 2.4-2.4-1.8, 316-305-246k #16; TIE 19: WBWL iHeart Country 2.7-2.1-1.8 -0.3, 267-260-227k #17cume; 21 TIE: WXLO Cumulus Hot A/C 1.4-1.4-1.3, 305-291-266k #15; 21 TIE: WZRM iHeart Spanish Tropical 1.3 flat, 174-176-186k #19; 23. WXKS-AM iHeart Talk 0.8 flat, 24k #26; TIE 24 @ 0.4: WNNW-AM Costa Eagle Spanish, 44k #23. TIE 24: WUMB UMass Variety flat, 38k #24; 26. WCTK Hall Country 0.2, 54k #22, #2 Providence 9.0; 3-WAY TIE 27 @0.1: WWFX Cumulus Classic Hits 29k #25, WMVX-AM Costa Eagle Classic Hits 17kcume #27; WRCAAM Beasley Business News 11k #29k. TIE 30 @ 0.0: WCCM-AM Costa Eagle Spanish Hits 11k #29 & WBGB Stream Audacy Adult Hits #30.

 PROVIDENCE (44) DECEMBER ‘23 CLUSTERS O/N/D: Cumulus 23.8-23.1-25.8, iHeart 20.6-21.3-19.6, Hall Communications 9.8-10.0-9.4, Public 4.7-5.0. Market Swings: +3.8 WWLI Cumulus A/C; -0.9 @ WHJY iHeart Classic Rock & WKKB Red Wolf Spanish Tropical.  Stations: 1. WWLI Cumulus A/C WWLI 9.0-9.2-13.0 +3.8, 395-418-457k #1 cume. 2. WCTK Hall Country 9.3-9.5-9.0 -0.5, 263-277-236k #5 cume3. WHJY iHeart Classic Rock 9.0-8.1-7.2 -0.9, 292-280-252k #3 cume; 4. WWBB iHeart Classic Hits 6.9-6.9-6.9, 241-259-238k #4; 5. WPRO-AM Cumulus Talk -6.5-6.8-6.4, 89-89-91k #8; 6. WSNE iHeart Hot A/C 5.0-4.7-4.6, 267-269-233k #6 cume; 7. WPRO-FM Cumulus CHR 5.4-5.3-4.5, 286-292-269k #2 cume; 8. WBZ-FM Beasley Sports 3.6-3.4-3.2, 103-108-101k #7; 9. WKKB-FM Red Wolf Spanish Tropical 2.3-3.6-2.7 -0.9, 72-68-57k #13; 10. WKLB Beasley Country 2.3-2.3-2.4, 78-70-67k #11; 11. WVEI-FM Audacy Sports 2.4-2.0-2.3, 88-85-86k #10 cume; 12. WGBH-FM Public N/T 2.4-2.0-2.1, 74-62-65k #12. 13. WWKX Cumulus RhymCHR 1.9-1.8-1.9, 87-98-89k #9; 14. WNPN-FM RI Public N/T 1.4-1.6-1.5, 51-46-42k #14; TIE 15: WSKP-AM Oldies Red Wolf, 0.8 26k #17; TIE 15: WHJJ-AM iHeart Talk 0.8, 24k #17; 17. WJMF Bryant U. Classical 0.7, 18k #19; 18. WELH Wheeler School Rock 0.2-0.5, 16k #19; 19. WNBH-AM Hall Classic Hits 0.4, 28k #15; 3-WAY TIE 20 @ 0.1: WCAI Public WGBH N/T 5k #21, WCRB Classical 2k #22 & WSNE HD2 Talk 8k #20cume. Cumulus tops iHeart by 6.2, Talk WPRO-AM 6.4 over CHR WPRO-FM 4.5

HARTFORD (54) DECEMBER ‘23 CLUSTERS O/N/D: Audacy 27.9-28.0-30.7, iHeart 25.8-26.7-26.5, Red Wolf 14.3-14.7-13.5. Public Radio 4.9. Market Swings: +1.4 WRCH Audacy A/C; -0.5 @ WKSS iHeart CHR & WDRC/FM Red Wolf Classic Rock. HARTFORD:  1. WRCH Audacy Soft A/C 10.3-10.7-12.1 +1.4, 264-266-307k #1 cume; 2. WHCN-FM iHeart Classic Hits 8.0-9.0-8.6 -0.4, 204-185-169k #4 cume; 3. WWYZ iHeart Country 6.7-7.5-8.2 +0.7, 171-159-162k #5 cume; 4. WTIC-FM Audacy Hot A/C 6.3-6.1-6.8 +0.7, 200-202-204k #2 cume; 5. WTIC-AM Audacy News/Talk 5.1-4.8-4.3, 80-69-72k #11 cume; 6. WKSS iHeart CHR 6.1-5.4-4.9 -0.5, 202-200-2.1k #3 cume; 7. WZMX-FM Rhythmic CHR Audacy 4.2-4.4-4.7 +0.3, 138-133-136k #6;  8. WMRQ-HD2 Spanish Tropical Red Wolf 3.4-4.0-4.5 +0.5, 64-68-70k #13; 9. WNPR-FM Connecticut Public News/Talk 3.8-4.0-4.3 +0.3, 70-70-72k #12 cume; 10. WDRC-FM Classic Rock Red Wolf 4.6-4.2-3.7 -0.5, 155-159-132k #7 cume; 11. WPLR-FM Connoisseur Classic Rock 2.3-3.3-2.7 -0.6, 78-96-80k #10; 12. WUCS iHeart Sports 2.5-2.3-2.5, 57-47-50k #14; 13. WMRQ Red Wolf Modern Alternative Rock 2.3-2.7-2.3, 102-107-93k #8; 14. WKCI iHeart CHR 2.3-2.3-2.1, 104-99-83k #9; 15. WDRC-AM Red Wolf Talk 1.9-1.9-1.6, 30-27-23k #16; 16. WBOM-AM Red Wolf Urban A/C 1.3-1.3-1.2, 39-37-38k #15; 3-WAY TIE 17 @ 0.6: WFCR UMass N/T, 22-33-15k #17 cume, TIE 17: WRYM-AM Viva Spanish Tropical 13k #19 cume & TIE 17: WZMX Stream Audacy RhymCHR 5k #24; 3 WAY TIE 20 @ 0.4: Audacy Streams WTIC-FM Hot A/C 9 #20 TIES WTIC-AM N/T 8k #21 and WRCH Soft A/C 7k #22; 23. WNTY-AM Red Wolf Oldies, 14k #18. 24. WPOP-AM iHeart N/T, 0.0 5k #23. No big changes, WHCN Classic Hits #2, WDRC Classic Rock #10, 50kw WTIC-AM #5, Public WNPR #9.

OCTOBER-NOVEMBER-DECEMBER   2023   NORTHEAST CLUSTER RACE    WIN, PLACE & SHOW

NEW YORK              iHeart 26.2-27.8-30.9        Audacy 22.5-22.9-21.0        WNYC Public 7.7-7.2-7.6

WASHINGTON DC     iHeart 19.4-19.9-21.6    Urban One 12.3-12.0-12.6  Audacy 13.3-13.1-11.6

PHILADELPHIA   Audacy 26.9-30.5-29.6   Beasley 28.2-25.9-23.9        iHeart 17.4-18.3-18.6

BOSTON                   iHeart 23.4-24.0-23.3        Beasley 26.2-24.9-22.8        Audacy 17.4-17.1-20.4

PROVIDENCE       Cumulus 23.8-23.1-25.8    iHeart 21.3-20.2-19.6           Hall Comm. 9.8-10.0-9.4

HARTFORD           Audacy 27.9-28.0-30.7      iHeart 25.8-26.7-26.5           Red Wolf 14.3-14.7-13.5

 

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Thanks for your read and communication,

Clark Smidt, Broadcast Advisor   978 502 6633   clarkfsmidt@gmail.com    www.broadcastideas.com 

 

Anything can happen in the New Year.