The Original Softrock, 1977. CBS O&O Boston.
"The Eagles. Without the Turkeys."
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RADIO UPDATE OCTOBER 11, 2017 www.broadcastideas.com 1+ 978.470.2120
BOSTON GETS NEW OWNERS... BUT WHO?
As expected the CBS-Entercom Radio merger has caused spin offs to satisfy FCC Ownership Limits and DOJ Competitive Aspects.
THE KEEPERS: WEEI AM/FM, WODS, WBMX, WAAF All excellent signals. Sports Combo WEEI-FM93.7 is big; 50kw WEEI-AM 850 has a last place audience. Morning money maker Rock WAAF, Worcester-Boston is otherwise flat, CBS CHR WODS & Hot A/C WBMX have solid potential.
September Rankers: #4 Tie WEEI-FM, 12 WBMX, 13 WODS, Tie 18 WAAF, Tie 27 WEEI-AM Total Share: 13.7.
THE SPINNERS: WBZ AM/FM, WZLX, WRKO, WKAF News/Talk iconic powerhouse WBZ AM 1030 AM & personality 3 sports play-by-play WBZ-FM 98.5. Classic Rocker WZLX, AM Talk WRKO & R&B WKAFstarted Jan ‘17 with a fast jump into the Top 20. September Rankers: #4 Tie WZLX, 6 WBZ-AM, 8 WBZ-FM, 16 WRKO, 18 WKAF. Total Share: 19.0
Odds favor more than two new owners. Priorities are strategic swaps in other markets, big dollars and competitive keep- aways. Guaranteed format changes on both sides. Fascinating times for Boston Radio.
RADIO UPDATE OCTOBER 10, 2017 Big Release. September PPM’s all at once: An Info Treasure Trove
Except for Boston, Broadcast columnist colleagues do a better job dissecting individual markets. Recently released information finds items of interest from review of 47 PPM 52 markets, Subscribers Only 12+. (Excluded: Puerto Rico, Hudson Valley NY, Monmouth NJ, New Orleans, Oklahoma City.)
1. PPM CHANGE. Perhaps unscientific, but large rating changes could indicate the unpredictable sample shuffle. Trying to crack the mystery of when and where the meters change hands, we check market station share fluctuations of +/- .5, or more. 16 markets or the 47 (34%) show 25% or more stations with 0.5 or more changes, this month: 1. Indianapolis 38.5%, 2. Milwaukee 36.0%, 3. Baltimore & Memphis 33.3%, 5. West Palm Beach 30%,
6. Greensboro-Highpoint 28.6%, 7 Nashville 28.1%, 8. Orlando 28.0%, 9. San Jose 27.0%, 10. Cleveland 26.3%, 11. 25% each for St. Louis, Columbus, Raleigh-Durham, Sacramento & Hartford.
2. MARKET FORMAT GAINS What’s hot and what’s not. 16 News/Talk; 5 markets each for: Classic Rock, Hot A/C, Rock, Sports, CHR.
3. MARKET FORMAT DECLINES Popularity and volatility showing overlaps. 7 Classic Rock, 6 Classic Hits & Country, 5 each: News/Talk & CHR.
4. STATION FORMATS NEED CURATION Trend concerns.: 18 each Classic Rock, Classic Hits & A/C, Urban A/C 13, Adult Hits 12, 11 Country, 10 Rock.
5. HD & AM/HD MARKET TOTAL SHARES HD registers in 32 of 47 markets for 68.1%; Jacksonville 6.6, Kansas City 5.9, Minneapolis 4.9, Pittsburgh 4.8, Atlanta 4.4. Average HD station share = 0.87.
6. STREAM MARKET TOTAL SHARES Steaming shows in 21 of 47 markets, 44.7%. Tampa .9, Orlando & Raleigh Durham .6; .5 each: Minneapolis, Los Angeles, Hartford. Average stream share, 0.013
7. MARKET CLUSTER FLAGS Group markets needing a Buddy Check iHeart 27, Public Radio Jazz/Classical/AA 19, Entercom 15, CBS 14, Cumulus 10, Cox 6, Urban 5, Alpha & Beasley 4, Saga & Hubbard 3.
TAKE AWAYS: What causes the meters to change households? We know they can remain in the same hands for more than a year!
News/Talk, Classic Rock/Classic Hits are attracting the most attention. Content & Presentation Deliver Over Any & All Digital Channels.
Largest Shares: HD 6.6, Stream .9. Lowest for both is a no-show. Strong Advertising ROI comes from Radio: The Ultimate Connector.
Clark Link Clicks:
SEPTEMBER 2017 BOSTON RATINGS & COMMENTARY 10.2.17
AUSTIN, TEXAS NAB / RAB CONVENTION REPORT 9.12.17 Thanks for your read.
TOM TAYLOR Thursday, October 12, 2017 Clark Smidt applies his own wrench to the September Nielsen PPMs, trying to unlock some insights about panel turnover, “market format gains and declines,” “station formats needing attention” and “stream market total shares.” See Clark’s latest Broadcast Ideas post HERE.
RADIO UPDATE OCTOBER 11, 2017 www.broadcastideas.com 1+ 978.470.2120
BOSTON GETS NEW OWNERS... BUT WHO?
As expected the CBS-Entercom Radio merger has caused spin offs to satisfy FCC Ownership Limits and DOJ Competitive Aspects.
THE KEEPERS: WEEI AM/FM, WODS, WBMX, WAAF All excellent signals. Sports Combo WEEI-FM93.7 is big; 50kw WEEI-AM 850 has a last place audience. Morning money maker Rock WAAF, Worcester-Boston is otherwise flat, CBS CHR WODS & Hot A/C WBMX have solid potential.
September Rankers: #4 Tie WEEI-FM, 12 WBMX, 13 WODS, Tie 18 WAAF, Tie 27 WEEI-AM Total Share: 13.7.
THE SPINNERS: WBZ AM/FM, WZLX, WRKO, WKAF News/Talk iconic powerhouse WBZ AM 1030 AM & personality 3 sports play-by-play WBZ-FM 98.5. Classic Rocker WZLX, AM Talk WRKO & R&B WKAFstarted Jan ‘17 with a fast jump into the Top 20. September Rankers: #4 Tie WZLX, 6 WBZ-AM, 8 WBZ-FM, 16 WRKO, 18 WKAF. Total Share: 19.0
Odds favor more than two new owners. Priorities are strategic swaps in other markets, big dollars and competitive keep- aways. Guaranteed format changes on both sides. Fascinating times for Boston Radio.
RADIO UPDATE OCTOBER 10, 2017 Big Release. September PPM’s all at once: An Info Treasure Trove
Except for Boston, Broadcast columnist colleagues do a better job dissecting individual markets. Recently released information finds items of interest from review of 47 PPM 52 markets, Subscribers Only 12+. (Excluded: Puerto Rico, Hudson Valley NY, Monmouth NJ, New Orleans, Oklahoma City.)
1. PPM CHANGE. Perhaps unscientific, but large rating changes could indicate the unpredictable sample shuffle. Trying to crack the mystery of when and where the meters change hands, we check market station share fluctuations of +/- .5, or more. 16 markets or the 47 (34%) show 25% or more stations with 0.5 or more changes, this month: 1. Indianapolis 38.5%, 2. Milwaukee 36.0%, 3. Baltimore & Memphis 33.3%, 5. West Palm Beach 30%,
6. Greensboro-Highpoint 28.6%, 7 Nashville 28.1%, 8. Orlando 28.0%, 9. San Jose 27.0%, 10. Cleveland 26.3%, 11. 25% each for St. Louis, Columbus, Raleigh-Durham, Sacramento & Hartford.
2. MARKET FORMAT GAINS What’s hot and what’s not. 16 News/Talk; 5 markets each for: Classic Rock, Hot A/C, Rock, Sports, CHR.
3. MARKET FORMAT DECLINES Popularity and volatility showing overlaps. 7 Classic Rock, 6 Classic Hits & Country, 5 each: News/Talk & CHR.
4. STATION FORMATS NEED CURATION Trend concerns.: 18 each Classic Rock, Classic Hits & A/C, Urban A/C 13, Adult Hits 12, 11 Country, 10 Rock.
5. HD & AM/HD MARKET TOTAL SHARES HD registers in 32 of 47 markets for 68.1%; Jacksonville 6.6, Kansas City 5.9, Minneapolis 4.9, Pittsburgh 4.8, Atlanta 4.4. Average HD station share = 0.87.
6. STREAM MARKET TOTAL SHARES Steaming shows in 21 of 47 markets, 44.7%. Tampa .9, Orlando & Raleigh Durham .6; .5 each: Minneapolis, Los Angeles, Hartford. Average stream share, 0.013
7. MARKET CLUSTER FLAGS Group markets needing a Buddy Check iHeart 27, Public Radio Jazz/Classical/AA 19, Entercom 15, CBS 14, Cumulus 10, Cox 6, Urban 5, Alpha & Beasley 4, Saga & Hubbard 3.
TAKE AWAYS: What causes the meters to change households? We know they can remain in the same hands for more than a year!
News/Talk, Classic Rock/Classic Hits are attracting the most attention. Content & Presentation Deliver Over Any & All Digital Channels.
Largest Shares: HD 6.6, Stream .9. Lowest for both is a no-show. Strong Advertising ROI comes from Radio: The Ultimate Connector.
Clark Link Clicks:
SEPTEMBER 2017 BOSTON RATINGS & COMMENTARY 10.2.17
AUSTIN, TEXAS NAB / RAB CONVENTION REPORT 9.12.17 Thanks for your read.
TOM TAYLOR Thursday, October 12, 2017 Clark Smidt applies his own wrench to the September Nielsen PPMs, trying to unlock some insights about panel turnover, “market format gains and declines,” “station formats needing attention” and “stream market total shares.” See Clark’s latest Broadcast Ideas post HERE.
On Air WBIS, Bristol, CT 1966
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