The Original Softrock, 1977. CBS O&O Boston. "The Eagles. Without the Turkeys."

2017  BRAND ON DEMAND
​ALL MEDIA CONNECTION
BROADCAST STATIONS 
​DIGITAL SOLUTIONS
​AD CAMPAIGNS

---

CLARK SMIDT, BROADCAST ADVISOR Boston Broadcast Management since 1970 978 470-2120

Click to See:  
MAY, 2017 BOSTON RADIO RATINGS
​Click & Read The Latest: VIEW MAY NUMBERS

June 2, 2017: 50th Anniversary WRKO Reunion​https://www.linkedin.com/pulse/wrko-50th-anniversary-reunion-6217-clark-smidt?published=t

MEDIA UPDATE - CLARK SMIDT on U Tube BROADCASTIDEAS.COM & DIGITAL SOLUTIONS

TV NEWS IN THE CAR & WHEREVER YOU ARE  CONNECTED LIVE FOR YOUR MORNING DRIVE​
​COX WFXT BOSTON/25 NEWS  ON 50 kw AM 830 WCRN 

---

CLARK SMIDT  978.470.2120 
www.broadcastideas.com
Boston Broadcast Management since 1970.

VALUE PROPOSITION &
NEW $UPPORT STYLE
People care about media.
Competition & Channels Demand Top Performance.
 
Century Old Radio Remains #1 Audio Delivery
​Radio Advertising delivers double digit ROI.

RADIO is the Instant Catalyst & Connector.
Audio delivery has significant opportunities.
​Add Digital & Video and there's even more.

Audience Drives Demand and Adds Value.

Making Money with media demands agility & coordination:
Local Strategy, Content, Presentation, Delivery. 
Deliver the best product
and Your sales team shows you the Money.

​Not making money is a killer.
​No gain from your Investment is worse.
​Tune Outs are fatal.

Take Advantage of your in-house resources.
​Start Winning Now!

CURRENT ASSIGNMENTS
​BOSTON 25 TV / 50kw WCRN 830 BOSTON NEWS SIMULCAST
TV / RADIO / DIGITAL SOLUTIONS
​​ALL PLATFORM STRATEGY
BUSINESS BRANDING & AD CAMPAIGNS
STATION & TOWER TRANSACTIONS

​MASS APPEAL RESULTS 
BROADCAST FORMATS
​BOOMER DOLLARS
ALBUM CLASSICS    
CLASSIC HITS  
​ADULT HITS    
​ADULT CROSS-OVER 
MODERN STANDARDS
​
CUSTOM ARRANGEMENTS
NEW BUSINESS, OPERATIONAL SAVINGS

CONNECT YOUR BUSINESS
​WEB CUSTOMERS & ALL PLATFORMS

NEW YORKER - RADIO TRAFFIC A.D.D.
   www.newyorker.com/magazine/2017/04/10/listening-for-traffic-on-the-ones? ​

​

51 YEARS ON AIR
​Clark started July 13, 1966 on 500 watt AM Daytimer WBIS, Bristol, CT before entering The University of Hartford.
Boston Broadcast Management since 1970. Broadcast Advisor since CBS '81.
FCC Licensee, Owner / Operator,
Chairman, New Hampshire Association of Broadcasters. Start-Up & Turn-Around Connector. 
​Operational Savings & Profit  - "IT'S THE REAL THING!"
​​​

---

COZ AIR FORCE - SPRING 1976, "BOSTON'S BEST ROCK". 
Bev Mire photo clockwise from bottom: JERRY GOODWIN, LESLEY PALMITER, KEN, SHELTON,
ROBERT DESIDERIO, GEORGE TAYLOR MORRIS, LISA KARLIN, MARK PARENTEAU, CLARK SMIDT.
TOM TAYLOR NOW - December 9, 2016/ "THE CONCERT AT FANTASY PARK" - Consultant Clark Smidt“ is reminded by recent “fake remote” stories of the format-changing “concert” aired exclusively on WCOZ. 
He says "The Labor Day Weekend change of Blair Radio’s ‘COZY’ to Boston’s Best Rock 94-1/2 began with the
‘Concert at Fantasy Park’ - All taped and pre-produced. Crowd noise, big artists, secret location. Huge listener response, then ‘Jumpin’ Jack Flash’ hit the switch from canned Beautiful Music to live AOR. We added live announcers, one by one: Clark & Capt. Ken Shelton from WBZ-FM, Lesley Palmiter (WPLR), the late great George Taylor Morris (WHCN), Lisa Karlin (WRNW), on-air star Mark Parenteau (via Detroit) and Jerry Goodwin “The Duke of Madness” (WBCN), and Bob Desiderio (NJ radio & local actor, now married to Judith Light).
First Arbitron, Fall 1975: WCOZ 2.9, WBCN 1.9. Today, 94.5 as ‘Jam’n’ WJMN is now 2.3-2.1-2.2.-2.3 and
"WCOZ IS GONE FROM THE CHARTS....BUT STILL IN OUR HEARTS."
Media Business Advisor Clark Smidt is based in Andover, Mass, and is online here.
What’s your favorite radio story? Share it with the industry. “You Can’t Make This Up” –Tom@RTK-Media.com.
 
​COST EFFICIENT RESULTS
1. Conversation  
​2. Market Discussion 
​3. Coordinate Staff & Resources

2017 SUMMER ACTION
Refresh Presentation.
​Add Content & Business Development.
​MAKE MONEY WITHOUT ADDING COST.

BEST PRESENTATION WINS!  
Excellent Product Delivers Dollars!
Reach Millions of Receivers with 10:1 ROI.
CURATION CREATES PROFITABLE PRESENTATION​​