CLARK SMIDT, Andover MA. 978 470.2120
Boston Broadcast Management since 1970
Clark on Air at WBIS Bristol, CT. 1966
Schedule Your 2017 Co-Op Allowance, Now!
ALL PLATFORM STRATEGY
TV / RADIO / DIGITAL SOLUTIONS
BUSINESS BRANDING & AD CAMPAIGNS
STATION & TOWER TRANSACTIONS
MASS APPEAL MUSIC FORMATS
35+ TARGET INCOME
ADD INCOME WITHOUT ADDING COST
SPONSORED LOCAL SERVICE
COZ THE LEGENDARY WCOZ AIRFORCE, SPRING 1976. "BOSTON'S BEST ROCK". Bev Mire photo clockwise from bottom: JERRY GOODWIN, LESLEY PALMITER, KEN, SHELTON, ROBERT DESIDERIO, GEORGE TAYLOR MORRIS, LISA KARLIN, MARK PARENTEAU, CLARK SMIDT. TOM TAYLOR NOW - December 9, 2016/ "THE CONCERT AT FANTASY PARK" - ). First Arbitron, Fall 1975: WCOZ 2.9, WBCN 1.9. June, 2017, 94.5 as ‘Jam’n’ WJMN is now 2.2-2.6-2.9 "WCOZ IS GONE FROM THE CHARTS....BUT STILL IN OUR HEARTS." Media Business Advisor Clark Smidt is based in Andover, Mass, and is online here.
BOSTON'S NEW SCORECARD
THE ALL-TIME RADIO SHUFFLE
Entercom/CBS Radio Merger Closed November 17, 2017
It's the end of an era..and the start of a new one. May all boats rise!
BOSTON'S NEW LINE-UP & MARKET MANAGERS
Entercom: Mark Hannon. WEEI FM/AM sports, WMJX adult contemporary, WBMX Hot A/C, WODS top 40, WAAF rock.
iHeart: Alan Chartrand. WXKS/FM top 40, WBZ/AM news/talk, WJMN rhythmic hits, WBWL country, WRKO/AM talk, WKAF r&b, 1200 AM Bloomberg lease, AM 1430 trust.
Beasley: Mary Menna. WBZ/FM sports hub, WROR classic hits, WKLB country, WBQT rhythmic hits, WBOS alternative rock, 1330 AM Bloomberg lease.
UNTIL NOV. 29, BOSTON CLUSTER SHARES ARE NOW:
#1 iHeart 27.5; #2 Beasley 21.1; #3 Entercom 20.2.
Cluster Shares Prior to the Merge:
1. CBS 22.2 2. Beasley 21.0 3. iHeart 12.9 4. Entercom 12.1
iHEART IS BOSTON'S WALK-OFF WINNER GAINING HERITAGE 50kw NewsRadio 1030 WBZ-AM, Classic Rock WZLX-FM,Talk WRKO-AM and R&B WKAF-FM through a complex series of swaps involving stations in Seattle, Chattanooga and Richmond. Add all that with iHeart’s WXKS-FM, WJMN-FM, WBWL-FM plus non-rated AMs 1200 and 1430, the 9 stations (5 FM, 4 AM) have a total share of 27.5 advancing 3rd place iHeart cluster to #1 in Boston.
The other BOSTON owner to benefit is Beasley (BBGI) #2 cluster that gains just 0.1 but swaps two huge entities. At a 21.0 share total from FM stations
WMJX, WROR, WKLB, WBQT & WBOS. That's now a 21.1 as players from
iconic WMJX “Magic 106.7” plus $12 million go to Entercom for WBZ-FM
98.5 “The Sports Hub.” Funny once upon a time WBZ-FM was 106.7.
FOR THE REST OF THE STORY ON BOSTON OCTOBER TRENDS PLEASE CLICK HERE:
OCTOBER BOSTON RATINGS & COMMENTARY 11.1.17
RADIO INK FORECAST 2018: THE BEST!
November 15, 2017 – Harvard Club, New York, New York.
The Radio Stars aligned for the best radio confab of the year. The 12 hours 7:45 am to pm pulled together all that’s great about radio, and more. On the eve of the historic CBS Entercom merger, optimism was in the air for all boats to rise. Virtually, every major group and everybody who continues to make radio great (save Engineering) was there.
In the hallowed ivy league venue, Radio Ink delivered the clear message: Radio is alive, doing well and irreplaceable by new competition from bright shiny objects. The focus is creativity & content. Unprecedented access to advertising insights from leaders proclaimed Boomers to be a smart target, moneyed and definitely not too old. Data, brand protection, connection and presentation enable radio’s perpetual future. Broadcast experience is the connecting catalyst for new technology.
Superb choreography kept the hits coming. Chemistry combined radio's superstars in 6 well moderated panels, 5 keynote & special interview sessions, the "who's who" audience & Eric Rhodes’
“Most Powerful People in Radio” reception.
As advertised, the industry backstage pass was everything & more.
Radio Ink Publisher Deborah Parenti proved this 15th Forecast, coinciding with Radio Ink’s 25th anniversary, exceeded all expectations.
Without question, it did. CLARK SMIDT, www.broadcastideas.com
RADIO REACHES MILLIONS OF RECEIVERS
BIG RETURN ON INVESTMENT
TV & RADIO PARTNERSHIPS
LET'S TALK - 978 470.2120
COST EFFICIENT RESULTS
Conversation & Market Discussion
Coordinate Staff & Resources
Experienced Personal Attention
STRENGTHEN YOUR BRAND
Connections & Customers
ATTRACT BOOMER DOLLARS
RADIO: THE ULTIMATE CONNECTOR