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May 2024 Nor’east PPM Radio Update 6-17-2024

Nor’east Radio June 17, 2024

MAY PPM NYC, WASH DC, PHILADELPHIA, BOSTON, LI, BALT, PROV, HARTFORD.                                                                

CLARK SMIDT, Broadcast Advisor  www.broadcastideas.com  978 502 6633  clarkfmidt@gmail.com

April 25-May 22 have the MAY 2024 PPM Radio Results.   June PPM and Spring Books Over on June 19.

The broad numbers offer a no-cost strategy for adding income without major investment.

Stations with cume positions higher than share ranks can easily be enhanced with presentation curation.

 Remember when April/May used to be The Big Arbitron?  Ad planning through the end of the year vs. “The Summer Top 40” Book, Fall that came out too close to The Holidays and Jan/Feb “With Snow and News.”

BOSTON (10) Population 4.413 million, 12% Hispanic, 8% Black MARCH/APRIL/MAY ’24 CLUSTERS:  Beasley 24.2-25.3-24.1, iHeart 20.3-22.9-22.7, Audacy 18.6-18.5-18.6, WGBH 7.1-6.2-6.9, WBUR 6.1-6.4-5.8.

Stations with comments.  Author/Advisor has lived in and participated with Greater Boston Radio since 1970.

  • 1. WBZ/FM Beasley Sports 9.7-10.1-11.6, 438-489-610k #6-4 cume. Huge brand, pro teams great Beasley enhancement and strong #1-2 BBGI combination with WROR. WBZ/FM tops the list by a 5.0-5.3 share!
  • 2. WROR Beasley Classic Hits 6.5-6.1-5.7, 572-607-636k #3 cume; solid playlist with known personalities.
  • 3. WWBX Audacy Hot A/C 5.9-5.7-5.6, 485-494-518k #5 cume; Audacy’ s Ace, well positioned. Up from #4.
  • 4. WBUR Boston University News/Talk 4-5.8-5.4, 376-373-367k #10 cume. Budget concerns from non-comms who still enjoy larger news staffs, excellent facilities and executive salaries. Slips from #4, leads WGBH by 1.6.
  • 5. WMJX Audacy A/C 5.7-5.0-4.9, 757-800-828k #1 cume. Holds Boston’s Top cume and gains a share rank.
  • 6. WXKS-FM iHeart CHR 4.4-4.0-4.6, 650-651-703k #2 cume; KISS Brand lasts and is up from April’s #9 share.
  • 7. WBZ-AM iHeart News/Talk 4.6-4.9-4.5, 351-389-353k #11 cume. Iconic History. Guy Manella just passed.
  • 8. WEEI-FM Audacy Sports 3.0-3.9-4.0, 327-293k #14 cume. Up from #10 with the Red Sox and adjustments.
  • TIE 9. WZLX iHeart Classic Rock 4.6-5.6-3.8, 400-428-460k #8-6 cume but drops from #5 share.  Freshen up? 
  • TIE 9.  WGBH News/Talk 3.8-4.3-3.8, 285-324-296k #14 cume. Dips from #8 share; new news director, toxic HR.
  • 11. WBGB Audacy Adult Hits 3.8-3.8-3.4, 409-462-422k #7 cume. I guess it’s impressive for automated variety.
  • 12. WKLB Beasley Country 3.7-3.3-3.3, 335-360-381k #13-9 cume. Country still has All-American potential.                                                                               
  • TIE 13:  WBQT Beasley Hot A/C 3.0-2.7-2.9, 410-416-382k #8 cume from #9; expensive talent but stays put. 
  • TIE 13: WRKO-AM iHeart Talk 3.4-3.3-2.9, 106-116-118k #24-18 cume. Credit iHeart with Boston AM Talk. 
  • 15. WCRB ‘GBH Public Classical 2.4-2.6-2.5, 197-229-245k #21-17 cume. Needs radio folks to program the music.
  • 16. WERS Emerson College 1.5-1.4-2.2, 160k #19. Impressive. Up from #20 share. Nice job for students! 
  • 17. WJMN iHeart Rhythmic CHR 1.9-2.0-1.9, dips from #16, 328-318-305k #16-13 cume. Big signal lost in space.
  • 18. WXRV Northeast Broadcasting Adult Alternative 1.9-1.5-1.7. 260-249-235k #18. Boston’s River of no return? 
  • 19. WBOS Beasley Classic Rock. 2.1-1.7-1.6, 282-297-268k #5 cume. Still nuttin’ honey. The runt of the litter.
  • 20. WBWL iHeart Country 2.1-1.5-1.5, 215-233k #18-20. Tough being #2 Country these daze. Spin the wheel?
  • 21. WXLO Cumulus Hot A/C. 1.4 flat, 266k #18-16. Big signal. Cumulus has the #2 Providence cluster.
  • 22. WZRM iHeart Spanish Tropical 1.5-1.0-1.3, 148-136-145k #23-20. Many formats on 101.7. Still trying.
  • 23. WNNW-AM Costa Eagle Spanish Tropical 0.7-0.8, 50-72k #25-22 cume.
  • 24. WXKS-AM iHeart Talk 0.6, 19k #27 cume. Mostly syndicated; perhaps more enhanced local features.
  • 25. WCCM-AM Costa-Eagle Spanish CHR 0.3, 13-23k #32-26 cume.
  • 26. WRCA-AM Beasley Bloomberg News 0.2, 10k #28 cume.
  • TIE 27. @ 0.1: WCTK Hall Country, 41k #23 (7.7 & #3 in Providence). TIE 27. WUMB UMass Variety, 28k #24 cume TIE 27. WWFX Cumulus Classic Rock 25k #25 cume. TIE 27: WBGB Stream Beasley Adult Hits. 9k #29 cume.
  • Does Not Show: WMVX-AM Costa-Eagle Classic Hits, 16k #30 and 50kw WEEI-AM Audacy Sports. I’d sure want that AM 850 signal if the power & internet went down. Beasley moves ahead of iHeart 3.9-2.4-1.4-4.0 and 5.8-6.8-5.5-6.7 over Audacy. BOSTON is a Great Radio Market. Love that Dirty Water.

NEW YORK (1) MAY ’24 CLUSTERS March-April-May: iHeart 28.0-27.8-27.8, Audacy 20.6-20.8-2.4 Spanish Broadcasting System 7.5-7.4-7.0, WNYC Public 7.0-5.6-5.9, Media Holding Inc. 6.4-6.2-5.9.  NYC Live 25:  iHeart repeats again with the Top 3:  1. WLTW A/C 8.6-8.9-8.9, 3.66-3.71 million, #1 cume. 2. WAXQ Classic Rock 6.9-6.3-6.3, 1.77-1.83-1.96mil #6 cume.  3. WHTZ CHR 5.2-5.3-5.6, 2.38-2.5-2.65mil #2 cume.  4. WCBS-FM Audacy Classic Hits 4.9-4.8-5.2, 2.43-263mil #4-3 cume. 5. WINS-FM Audacy News, 4.6-4.7-4.3 (+0.3 stream), 1.5-1.69-1.53mil #8 cume. 6. WNEW-FM Audacy Hot A/C 4.1-3.9-4.1, 2.34-2.43mil #5 cume.  TIE 7: WSKQ SBS Spanish Tropical 4.2-4.4-3.9, 1.59-1.78-1.71mil #7 cume. TIE 7: WKTU iHeart RhymCHR 4.0-3.9-3.9, 2.35-2.43-2.57mil #3 cume.  9. WBLS Media Holding Urban A/C 4.5-4.3-3.9, 1.39-1.47mil #9 cume. TIE 10:  WNYC Public N/T 4.0-4.0-3.3, 556k #17.  TIE 10: WABC-AM Red Apple Talk 4.0-3.2-3.3, 477-446-461k #19-18 cume, solid NYC Sound. 12. WXNY Univision Spanish Tropical 2.9-3.0-2.8, 1.12-1.24-1.01mil #12cume. TIE 13: WFAN-FM Audacy Sports 1.9-2.3-2.4 (+0.8 stream), 785-946-958k #15-14-13cume. TIE 13: WPLJ K-Love Contemp. Christian 1.9-2.2-2.4, 719-673k #15 cume; TIE 15: WPAT SBS Spanish A/C 2.2-2.1-2.0, 1.04mil #13.  TIE 15:  WQHT Media Holding RhymCHR 1.9-1.9-2.0, 1.13-1.22-1.25mil #10. 17. WQXR-FM WNYC Classical 1.8-1.9-1.7, 359-417-406k #19 cume. 18.  WWPR iHeart Urban Contemp. 1.7-1.9-1.6, 1.15mil #11 cume. TIE 19: WCBS-AM Audacy News 2.0-1.8-1.5 (+0.2 stream), 718-596k #17-16. TIE 19: WOR-AM iHeart Talk 1.6-1.4-1.5, 307-231-242k #25 cume. 21. WXBK Audacy Classic Hip Hop 1.3, 865-822-807k #14 cume. 22. WSKQ Stream 1.1, 205k #28. 23. WKXW Townsquare Talk 1.0, 316k #21. TIE 24. WNYC–AM Public News/Talk 0.9, 123k #36.  TIE 24: WWRV-AM Spanish Teaching 0.9, 64k #43.     iHeart cluster lead is 8.5-7.4-7.0-7.4 over Audacy.

WASHINGTON DC (8) MAY ‘24 CLUSTERS MAR/APRIL/MAY:  iHeart 18.7-19.5-18.7, Audacy 13.6-13.3-14.1, Urban One 12.4-12.8-13.5, American University 11.1-11.4-10.8, Hubbard 8.0-8.1-9.1, Howard Univ. 7.6-8.0-7.8. DC Live 25: 1. WAMU American U. News/Talk 11.0-11.3-10.7 535-495-518k #6cume. 2. WTOP-FM Hubbard News 7.9-7.8-8.2, 666-704k #2 cume. 3. WHUR Howard Univ. Urban A/C 7.5-7.6-7.4, 508k #7 cume. 4. WASH-FM iHeart A/C 5.2-5.7-5.5, 839-774-767k #1 cume. 5. WMMJ Urban One A/C 4.5-4.9-4.9, 401k #11. Top 5 Repeats.  6. WKYS Urban One Contemporary 4.7-4.4-4.5, 374-419-428k #10. TIE 7: WETA Public Classical 4.2-4.1-4.3, 278-282-290k #13 cume. TIE 7: WWDC iHeart Modern Alternative Rock 3.8-4.0-4.3, 498-473-452k #9 cume.  9. WIAD Audacy Classic Hits 3.8-3.5-4.1, 630-605-675k #3 cume. 10. WPGC Audacy RhymCHR 3.1-3.4-4.0 up from #13, 434-488-528k #8-5 cume. 11. WMAL Cumulus N/T 4.8-4.6-3.8, 199-214-188k #17.  12. WPRS Urban One Gospel 3.1-2.9-3.6, 229-245-221k #16.  13. WZMQ iHeart Country 4.2-3.9-3.4, 310k #12 cume. TIE 14: WBIG iHeart Classic Rock 2.8-3.1-2.7, 592-538-560k #4 cume. TIE 14: WIHT iHeart CHR 2.6-2.6-2.7 497k #8 cume. 16. WJFK Audacy Sports 2.4-2.5-2.0 (+ 0.9 stream), 193-214-246k #14. 17. WLZL Audacy Spanish Tropical 2.3-2.2-1.6, 240k #15. 18. WGTS Christian Contemp. 3.3-3.8-2.4 153k, #18cume. 19. WJFK Stream Audacy Sports 0.9, 38k #25.  TIE 20 @ 0.7: WDCN-LP La Nueva Spanish CHR 79k #23. TIE 20. WAFY Manning Hot A/C, 74k #22. TIE 20. WFLS Alpha Country 117k #19.  TIE 20: WBQH-AM, 24k #27.  TIE 24 @ 0.6: WDHF Audacy Business News 91k #21 & TIE 24: WWEG Manning Classic Hits 70k, #24.  iHeart leads Audacy by 4.1-6.2-4.6, and tops Urban One by 5.2.

PHILADELPHIA (9) MAY ‘24 CLUSTERS MAR/APRIL/MAY Audacy 27.7-30.8-31.7, Beasley 25.8-25.2-25.7, iHeart 16.8-17.2-17.0, Public Radio 7.2-8.4-7.3, Urban One 6.0-5.2-5.2. PHA LIVE 25:  1. WMGK Beasley Classic Rock 8.5-7.0-8.5 (back on top) 869k #2 cume.  2. WDAS iHeart Urban A/C 7.5-8.3-8.1, 538-543-573k #4 cume. 3. WMMR Beasley Rock 7.3-8.0-7.9, 685-717-733k, #6 cume. 4. WIP-FM Audacy Sports 5.5-6.7-7.4 #6 (+3.0 stream = 10.4), 481-725-756k #5 cume.  5. WBEB Audacy A/C 5.8-5.9-5.7, 981-995-1.04mil & #1 cume.  6. KYW-AM Audacy News 5.8-5.5-5.1 (+0.5 stream), 507-547-523k #10 cume. 7. WXTU Beasley Country 4.7-5.0-4.4, 580k #8 cume.  8. WOGL Audacy Classic Hits 3.8-4.0-4.0, 811-820-830k #3 cume. 9. WBEN Beasley Adult Hits 4.9-2.9-3.4, 686k #7. TIE 10: WUSL iHeart Urban 3.5-3.1-3.0, 423-400k #13 cume.  TIE 10: WIP-FM Stream Audacy Sports 3.2-2.8-3.0 163k #22. TIE 12: WHYY Public N/T 3.1-3.1-2.9, 260k #17. TIE 12: WPPZ Urban One R&B Oldies 3.7-2.9-2.9, 381k #14. TIE 14. WTDY Audacy Hot A/C 2.7-2.4-2.5, 551-531k #9 cume. TIE 14: WIOQ iHeart CHR 1.8-1.9-2.5, 498 #11 cume.  TIE 16:  WRNB Urban One Contemporary 2.3 flat, 304-292k #15 cume & TIE 16: WXPN  Univ. Penn. Adult Alternative 2.3-2.0-2.3, 198k #20 cume. TIE 18: WPHT-AM Audacy Talk 2.3-2.3-2.1, 161-151-129k #24 & TIE 18: WRFF iHeart Mod. Alternative Rock 2.2-2.3-2.1, 453k #12 cume. 20. WRTI Temple Univ. Classical 1.7, 151k #22.  21. WPEN Beasley Sports 1.5, 269k #16. TIE 22 @1.3: WPST Town-square CHR 224k #18 & TIE 22 WUMR iHeart Spanish CHR 166k #21 cume. 24. WKXK Townsquare Talk 1.1, 123k #25. TIE 25 @ 0.7. WSTW Forever Hot A/C 0.7, 220k #19 cume & WPHT-AM Stream Audacy Talk 50k #28.  Audacy Cluster now protects a 2.9-1.9-5.6-6.0 lead over Beasley.

VERY CLOSE LONG ISLAND NY (20) PPM RACE.  MAR/APRIL/MAY ’24. Top Clusters: Audacy Leads 17.9-18.0-17.9; Connoisseur 16.2-16.3-17.8; iHeart 19.1-17.1-17.4, CMG Cox Media Group 9.7-10.8-12.3. Top LI stations: 1. WBAB CMG Classic Rock 7.1-7.8-8.9, 436-441-505k #1 cume.  2. WALK Connoisseur A/C 4.3-4.8-5.6, 371k #5 cume. 3. WINS-FM Audacy News 4.9-5.2-5.2, 234-313k #9 cume. 4. WHTZ iHeart CHR 5.1-4.2-4.7, 417k #2 cume; TIE 5: WCBS-FM Audacy Classic Hits 5.0–3.9-4.2, 411k #3 cume. TIE 5: WKYJ Connoisseur A/C 5.2-4.5-4.2, 362k #7 cume.  7. WAXQ iHeart Classic Rock 4.7-4.3-3.8, 338k #8 cume.  8. WBLI CMG CHR 2.5-2.8-3.3, 321-331-381k #4 cume. 9. WWWF Connoisseur Country 2.3-2.9-3.1, 215-189-213k #12 cume (March change from Classic Hits WBZO). 3-WAY TIE 10: WKTU iHeart Rhym CHR 3.4-3-9-2.9, 325k #9 cume. TIE 10: WLTW iHeart A/C 3.6-2.6-2.9, 366k #6 cume. TIE 10: WFAN Audacy Sports 2.4-2.6-2.9, 187k #14. 13. WHLI–AM Connoisseur Oldies 2.3-2.3-2.8, 121k #18 cume. 14. WNEW-FM Audacy Hot A/C 2.2-2.3-2.4, 267k #11. 15. WWSK Connoisseur Rock 2.1 flat, #13 cume. TIE 16: WCBS-AM Audacy News 1.8-2.2-1.8, 141k #15. TIE 16: WSKQ SBS Spanish Tropical 2.7-2.1-1.8, 122k #17. 18. WABC-AM Red Apple Talk 1.5-1.6-1.7, 75k #19 (+WLIR/FM 0.2). 19. WOR-AM iHeart Talk 1.0-1.1-1.2, 34k #23. 20. WWPR iHeart UrbanContemp 1.0, 123k #16.  Very Tight Cluster Race within 0.5!

BALTIMORE (23) PPM MAR/APR/MAY 2024 Top Clusters: Audacy 19.2-19.5-18.7; Urban One 16.6-16.1-14.8; iHeart 14.5-13.1-15.8; Hearst 8.2-8.9-8.7; YPR 5.2-5.3-6.9. BALT: 1. WLIF Audacy A/C 9.5-9.5-8.6 449k #1 cume. 2. WPOC iHeart Country 7.9-6.0-7.9, 239k #8.  3. WWIN Urban One A/C 8.8-8.3-7.5, 291k #5 cume. 4. WRBS Bright Contemp. Christian 4.3-5.0-6.5, 215k #9.  5. WERQ Urban One Contemporary 6.2-6.1-5.8, 350k #3 cume. 6. WYPR Public News/Talk 3.2-3.3-5.2 up from 10, 136k #12.  TIE 7: WQSR iHeart Adult Hits 4.7-5.3-4.8, 351k #2 cume 215k; TIE 7: WIYY Hearst Rock 4.5-5.6-5.1, 272k #6 cume. 9. WWMX Hot A/C Audacy 5.4-4.7-5.3, 299k #4 cume. 10. WZBA Times Shamrock Classic Rock 4.0-3.4-4.0, 251k #7 cume. TIE 11: WBAL-AM Hearst News/Talk 3.7-3.6, 105k #14 cume; TIE 11: WJZ-FM Audacy Sports 3.3-2.9-3.6, 147k #11. 13. WZFT iHeart CHR 2.2, 191k #10. 14. WCBM-AM Talk 1.8, 45k #20.  15. WBJC Public Classical 1.4, 74k #16. 16. WTMD YPR Adult Alternative 1.3, 89k #15. 17. WTOP/FM Hubbard News 1.4, 64k #17 cume. 18. WKYS Urban One Contemp. 1.0, 125k #13. 19. WLIF-HD2 iHeart Gospel 0.9 32k #21. 3-WAY TIE 20 @ 0.6: WEAA Public Jazz, 56k #18; TIE 20: WDCH Audacy Business News, 51k #19; TIE 20: WCAO-AM iHeart Gospel 23k #22.  Audacy tops iHeart by 2.9 & Urban with One 3.9.

PROVIDENCE (44) MAY ‘24 CLUSTERS MAR/APRIL/MAY: iHeart 22.7-22.4-24.1; Cumulus 22.1-22.8-22.9, Hall Communications 9.1-9.0-8.8. PROV: 1. WHJY iHeart Classic Rock 9.4-8.0-9.2 takes #1, 235-243-260k #5 cume; 2. WWLI Cumulus A/C 8.5-9.6-8.6 380-362-314k #1 cume. 3. WCTK Hall Country 8.4-8.0-7.7, 228-272k #4 cume. 4. WPRO-AM Cumulus Talk 6.2-7.0-7.3, 103k #7 cume. 5. WSNE iHeart A/C 5.7-6.6-7.1, 258-304k #2 cume. 6.   WWBB iHeart Classic Hits 6.3-6.6-9.3, 233k #6 cume. 7. WPRO-FM Cumulus CHR 5.2-4.3-4.9 283k #3 cume. 8. WGBH-FM Public N/T 2.1-2.1-2.2, 78k #10 cume; 9. WWKX Cumulus RhymCHR 2.1-1.6-2.0, 90k #9. 10. WVEI-FM Audacy Sports 1.5-1.7-1.8, 76k #9 cume. TIE 11: WKKB Red Wolf Spanish Tropical 2.1-1.7-1.4, 43k #11. TIE 11: WSKP-AM Red Wolf Oldies 0.8-1.0-1.4, 21k #15. 13. WHJJ-AM iHeart Talk 1.3-1.1-1.2, 27k #14. 14. WNBH-AM Hall Classic Hits 1.1, 42k #12.  15. WNPN Rhode Island Public News/Talk 1.0, 39k #13; 16. WJMF Bryant Univ. Classical 0.7, 16k #17. TIE 17 @ 0.3: WELH Wheeler School Rock 18k #16, TIE 17: WSNE-HD2 Talk 8k #18. TIE 19 @ .01: WCAI ‘GBH Public N/T 4k, #19 & TIE 19: WPRV-AM Cumulus Sports 3k #20. iHeart takes back the cluster and #1 lead from Cumulus. 

HARTFORD (54) MAY ’24 CLUSTERS MAR/APRIL/MAY: Audacy 32.5-30.4-30.9, iHeart 22.4-23.4-22.2, Red Wolf 14.2-14.2-14.7. Stations: 1. WRCH Audacy Soft A/C 8.7-9.4-9.8, 256-273k #1 cume. 2. WTIC/FM Audacy Hot A/C 8.5-8.0-8.9, 203k #2 cume. 3. WHCN iHeart Classic Hits 7.6-8.0-8.3, 192-178k #3 cume. 4. WZMX Audacy Rhythmic CHR 8.3-6.8-6.7, 146k #7. TIE 5: WWYZ iHeart Country 6.0-6.8-6.4, 167k #6 cume. TIE 5: WNPR Connecticut Public News/Talk 5.0-5.0-6.4, 67k #11 cume. 7. WDRC-FM Classic Rock Red Wolf 4.1-4.8-5.8, 142-168k #5 cume. 8. WTIC-AM Audacy N/T 6.2-5.4-4.2, 61k #13 cume. 9. WKSS iHeart CHR 5.0-4.8-3.9, 178k #4 cume. 10. WPLR Connoisseur Classic Rock 2.9-2.8-3.5, 100k #8 cume. Red Wolf TIE 11: WMRQ Modern Alt. Rock 2.7-2.8-2.5, 97k #10. TIE 11: WMRQ-HD2 Spanish Tropical 3.5-2.6-2.5, 61k #14.  13. WBOM-AM Red Wolf Urban A/C 1.9-2.0-2.1, 37k #15. 14. WKCI iHeart CHR 1.7-1.8-1.9, 898k #9. 15. WUCS iHeart Sports 2.1-1.8-1.5, 41-28k #17. 16. WDRC-AM Red Wolf Talk 1.6-1.6-1.2, 33k #16. TIE 17 @ 0.6: WTIC-FM Stream Audacy Hot A/C 7k #20, TIE 17: WNTY-AM Red Wolf Oldies, 16 #18. 19. WFCR University of Mass News/Talk 14k #19. TIE 20 @ 0.2: WPOP-AM Audacy N/T, 3.4k #21 cume & WTIC-AM Stream 3.2k #22.  Audacy cluster is 7.0-7.8 over iHeart.

Author/Advisor Clark in CT since ’66: WBIS, WDEE/WCDQ, WCCC AM/FM, Founder WWUH-FM, RKOTV/18, NBCTV/30, WRYM, WPOP, WIOF, WATR/WWYZ, Ledyard & Litchfield 80-90 applications, WNLC, WKNL, Connecticut Public Broadcasting, Licensee AM Stereo WATX Hamden/New Haven Digital 1220watx.com

MARCH/APRIL/MAY 2024 PPM NORTHEAST RADIO CLUSTER RACE      WIN – PLACE – SHOW:

NEW YORK (1).                   iHeart 28.0-27.8-27.8    Audacy 20.6-20.8-20.4  Spanish Broadcast 7.5-7.4-7.0

WASHINGTON DC (8).   iHeart 18.7-19.5-18.7     Urban One 12.4-12.8-13.5   American University  11.1-11.4-10.8

PHILADELPHIA (9).       Audacy 27.7-30.8-31.7   Beasley 25.8-25.2-25.7     iHeart 16.8-17.2-17.0

BOSTON (10).                      Beasley 25.3-24.1-24.7   iHeart 22.9-22.7-20.7      Audacy 18.5-18.6-18.0

LONG ISLAND (20).  Audacy 17.9-18.0-17.9   Connoisseur 16.2-16.3-17.8   iHeart 19.1-17.1-17.4     

BALTIMORE (23).           Audacy 19.2-19.5-18.7    iHeart 14.5-13.1-15.8          Urban One 16.6-16.1-14.8    

PROVIDENCE (44).       iHeart 22.7-22.4-24.1      Cumulus 22.1-22.8-22.9    Hall Communications 9.1-9.0-8.8

HARTFORD (54).            Audacy 32.5-30.4-30.9    iHeart 22.4-23.4-22.2      Red Wolf 14.2-14.2-14.7

RADIO is Licensed as BROADCASTING for a reason: Radio Reaches Everyone. On-Air Connection is Everything.   

Local AM & FM Service Connects with Digital Everywhere.

HEBA Granted FCC Nighttime AM Approval with No Ground System.      On March 18, the FCC approved the HEBA (High Efficiency Broadband Antenna) with nighttime operation at its current site: 940 AM, Webster, MA. The patented HEBA sits on a single-family dwelling plot of land, at just 72’ high.  There is NO ground system, NO guy wires and NO lights necessary. The 4/15 Radio World article:

https://www.radioworld.com/news-and-business/headlines/wqvram-is-granted-cp-to-use-heba-antenna-at-night     The HEBA Offers Huge Added Land Value for AM Tower Owners.  Contact: Grady Moates www.loudandclean.com  617 816-7007

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Clark Smidt, Broadcast Advisor, Est. 1982.  978 502-6633  www.broadcastideas.com     clarkfsmidt@gmail.com

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BOSTON RADIO UPDATE – DECEMBER 2023 Jan 5, 2024

CLARK SMIDT, Broadcast Advisor                    978 502 6633   clarkfsmidt@gmail.com    www.broadcastideas.com

Happy New Year! New England’s major PPM Market results for November 8 – December 6, 2023. Holiday Numbers: December 7 – January 3; January 4-31, 2024 will show more normal returns.

It’s All fascinating.  With timely talk about cross genre and mixed era programming, Holiday hit tunes since Gene Autry deliver winning A/C December formats: New York (1) WLTW +2.8 from Nov/Dec to 11.3 for a 4.6 lead; Washington DC (8) gets a 1.7 lift but the 9.6 is in second place by 1.7 behind 11.3 N/T WAMC. Philadelphia (9) WBEB gets a 4.4 jump to 9.5 but still a scant 0.1 over #1 Urban A/C WDAS. Boston (10) WMJX gains 3.8 to 9.3 and edges out Sports WBZ/FM by 0.1. Providence (44) WWLI adds 3.8 for a solid 4.0 lead over Country WCTK.  Hartford (54) WRCH is no surprise with a 1.4 gain for a 3.3 lead over#2 WHCN Classic Hits.  Long Island (20) WBAB Classic Rock scores 6.6, over A/C WALK at 6.2 and WLTW 5.7.  Baltimore (23) WLIT +2.3 wins with 9.8 and leads #2 Urban WERQ 7.2 by 2.6. Top 10:  Los Angeles (2) A/C KOST +4.8 wins 10.1 over Classic Hits KRTH 5.1. Chicago (3) WLIT +5.0 to 12.3 leads Classic Rock WDRV 5.8 by 6.5.  San Francisco (4) KOIT adds +2.1 at 10.1 topping N/T KQED by 3.5. Dallas (5) WDGE gets a 5.1 lift to 8.6 and takes Sports WTCR at 5.2 by 5.6.  Houston (6) KODA jumps 5.2 to 12.0 taking Classic Rock KGLK 6.1 by 5.9.  Atlanta (7) shows WSB-AM N/T 8.3, Classic Hits WSRV 8.2 and Christian WFSH at 8.0.  The Holiday numbers will undoubtedly show similar leads, if not greater.

NEW YORK (1) DECEMBER ‘23 CLUSTERS October-November-December: iHeart 26.2-27.8-30.9, Audacy 22.5-22.9-21.0, WNYC Public 7.7-7.2-7.6 (All Public stations 9.3-8.7), Spanish Broadcasting System 7.2-6.9-6.9, Media Holding Inc. 7.6-7.6-6.4. Market Swings: +2.8 WLTW iHeart A/C; -0.7 WINS-FM News. TOP 25 NYC STATIONS: Nov-Dec Change, Oct-Nov-Dec Cume & Dec Rank. iHeart takes 4 out of Top 5: 1. WLTW A/C 7.8-8.5-11.4 +2.8, 3.58-3.96-4.11 million, #1 cume; 2. WAXQ Classic Rock 5.9-6.4-6.7 +0.3, 1.95-1.88-175mil #6 cume; TIE 3. WHTZ CHR 5.2-5.4-4.9 -0.5, 2.64-2.72-2.59 mil #4 cume;  TIE 3: WCBS-FM Audacy Classic Hits 5.2-5.2-4.9, 2.61-2.75-2.63mil #3 cume; 5. WKTU up from #10 iHeart RhymCHR 4.1-3.7-4.7 +1.0, 2.9-2.71-2.65mil #4-#2 cume; 6. WBLS Media Holding Urban A/C 5.4-5.0-4.5 -0.5, 1.45-1.45-1.38mil #9 cume; 7. WNEW-FM Audacy Hot A/C 4.2-4.1-4.4 +0.3, 2.5-2.39-2.31 mil #5 cume;  8. WNYC Public N/T 4.4-4.0-4.3 +0.3, 606-630k #17 cume; 9. WSKQ SBS Spanish Tropical 4.2-4.1-4.2, 1.79-1.68-1.54mil #7 cume; 10. WINS-FM down from #6 Audacy News 4.3-4.8-4.1 -0.7 (0.3 stream), 1.5-1.65-1.5mil #8 cume; 11. WABC-AM Red Apple Talk 3.1-3.0-2.8, 480-499-440k #20 cume; 12. WFAN-FM Audacy Sports 2.9-2.8-2.5 (+0.9 stream), 1.07mil-988-920k #14 cume; TIE 13: WXNY Univision Spanish Tropical 3.0-2.7-2.3 -0.4, 967-999-994k #12 cume; TIE 13: WQXR-FM WNYC Classical 2.0-2.1-2.3, 378-399-432k #21 cume 15. WWPR iHeart Urban Contemporary 2.0-2.1-2.2, 1.24-1.25-122mil #10 cume; 3-WAY TIE 16: WQHT Media Holding RhymCHR 2.2-2.2-1.9, 1.39-1.25-1.2mil #11; TIE 16. WPAT SBS Spanish A/C 2.2-2.1-1.9, 970-1.05mil-939k #13; TIE 16: WPLJ K-Love Contemp. Christian 2.5-1.7- 1.9, 638-488-632k #16cume; 19. WCBS-AM Audacy News 2.3-1.9-1.7, (+0.2 stream), 674-627-530k #19; 20. WXBK Audacy Classic Hip Hop 1.7-2.1-1.6 942k-1.03mil-855k #15 cume; 21. WEPN Emmis Sports 1.4-1.5-1.3, 561-594-553k #18 cume. 22. WOR-AM iHeart Talk 1.2-1.3-1.1, 277-331-263k #23 cume. 23. WNYC-AM Public N/T 1.3-1.1-1.0, 176-141-158k #31; 3-WAY TIE @ 24 @ 0.9: WHUD Pamal A/C, WKXK Townsquare Talk & WFAN Audacy Sports Stream.  iHeart cluster 9.9 share lead; all but 3 fluctuations are less than 0.5; Top 7 are music stations; 11 stations at 1mil+ cume.

WASHINGTON DC (8) DECEMBER ‘23 CLUSTERS O/N/D: iHeart 19.4-19.9-21.6, Urban One 12.3-12.0-12.6, Audacy 13.3-13.1-11.6, American University 11.9-12.7-11.4 (All Public Stations 25.1-26.0-25.3), Hubbard 8.4-7.7-7.1. Market Swings: +1.7 WASH iHeart A/C; -1.4 WAMU American University N/T. DC Top 20: 1. WAMU American U. News/Talk 11.9-12.7-11.3 509-509-578k #5 cume; 2. WASH-FM iHeart A/C 7.1-7.9-9.6 +1.7, 950-911k-1.04mil #1 cume; 3. WTOP-FM Hubbard News 8.1-7.4-6.9 -0.5, 731-683-721k #2 cume; 4. WHUR Howard Univ. Urban A/C 5.9-6.6-6.8 +0.7, 543-572-572k #4 cume; 5. WMMJ Urban One A/C 5.6-5.8-5.8, 420-450-473k #8; 6. WIAD Audacy Classic Hits 3.6-3.7-4.3 +0.6 588-629-641k #3 cume;  7. WKYS Urban One Contemporary 3.6-3.3-3.8 -0.5, 397-416k #10 cume; 8. WGTS Contemp.Christian 4.8-4.4-3.6 -0.8, 366-324k #11 cume; 9. WMAL  Cumulus N/T 4.0-4.6-3.5 -1.1, 222-228-214k #16;  TIE 10. WWDC iHeart Modern Alt Rock 3.0-3.3-3.4, 436-463-470k #9 cume; TIE 10: WETA up from 17, Public Classical 2.2-2.1-3.4 +1.3, 236-195-225k #14 cume; 12. WPGC Audacy RhymCHR 3.0-3.1-3, 476-490-499k #7cume; TIE 13: WITH iHeart CHR 2.7-2.6-2.9, 515-574-554k #5 cume; TIE 13: WZMQ iHeart Country 3.3-3.1-2.9, 289-311k #12 cume; 15. WIBG iHeart Classic Rock 3.3-3.0-2.8, 530-508-538k #6 cume; 16. WPRS Urban One Gospel 2.8-2.6-2.7, 207-208-233k #13 cume from #17;  17. WJFK Audacy Sports 2.6-2.8-2.4 (+0.5 Stream) 241-234-220k #15; TIE 18: WLZL Audacy Spanish Tropical 1.8-1.6-1.3, 196-222-186k #16; TIE 18: WAFY Manning Hot A/C 1.3-1.1-1.3, 112-99-125k #17 cume 20. WDCN-LP La Nueva Spanish CHR 1.4-1.5-1.1, 92-97-88k #20. 21. WWEG Manning Classic Hits 1.0 #22. iHeart has a 9.0 lead.

PHILADELPHIA (9) DECEMBER ‘23 CLUSTERS O/N:/D Audacy 30.5-31.2-29.6, Beasley 25.9-24.7-23.9, iHeart 18.3-16.9-18.6, Public Radio 6.9-8.3-7.2. Market Swings: +4.4 WBEB Audacy A/C; -1.9 WIP/FM Audacy Sports. TOP 20: 1. WBEB Audacy A/C 4.7-5.1-9.6, 932-941k-1.27mil #1 cume; 2. WDAS iHeart Urban A/C 8.6-8.7-9.4574-574-609k #7 cume; 3. WMGK Beasley Classic Rock 8.2-7.9-7.9, 907-857-779k #3 cume; 4. WIP-FM Audacy Sports 8.2-8.5-6.6 -1.9 (+1.3 stream), 864-971-698k #4 cume from #1; 5. WMMR Beasley Rock 6.9-6.1-6.1, 668-571-654k #5 cume; 6. WXTU Beasley Country 5.9-5.9-5.3 -0.6, 677-604-583k #8 cume; 7. KYW-AM Audacy News 5.4-5.3-5.2 (+0.1 stream) 502-516-504k #10; 8. WOGL Audacy Classic Hits 5.2-5.0-4.1 -0.9, 874-801-808k #2 cume; 9. WUSL iHeart Urban 3.5-3.6-3.8, 405-465-450k #12 cume; 10. WBEN Beasley Adult Hits 3.7-3.5-3.4, 690-676-616k #6 cume; 11. WHYY Public N/T 3.1-2.9-2.8, 277-251-232k #17; 7 PHILADELPHIA Stations separated by 0.1, 3-WAY TIE 12: WTDY Audacy Hot A/C 2.8-2.7-2.2 -0.5, 554-561-521k #9; TIE 12: WXPN U. Penn Adult Alternative 1.8-2.0-2.2 up from #20, 184-207-218k #19 cume; TIE 12: WRTI Temple Univ. Classical 2.0-2.2-2.2, 140-151-152k #22 cume; 4-WAY TIE 15: WPPZ Urban One R&B Oldies 2.4-2.2-2.1, 313-314-295k #15; TIE 15: WRFF iHeart Adult Alternative 2.1-2.3-2.1, 459-482-442k #13; TIE 15: WIOQ iHeart CHR 2.3-2.3-2.1, 545-560-503k #11 cume; TIE 15: WRNB Urban One Contemporary, 1.4-1.7-2.1 +0.4, 193-343k #14 cume up from #21; 19. WPHT-AM Audacy Talk 2.1-2.2-1.7, 144-141-100k #24; TIE 20: WPST Townsquare CHR 0.9-1.3-1.4, 227k cume #18; TIE 20: WUMR iHeart Spanish CHR 1.6-1.6-1.4, 185k #21 cume. Audacy Cluster has a 5.6 share lead over Beasley.

BOSTON (10) DECEMBER ‘23 CLUSTERS O/N/D: A Very Tight Race finds the top 3 clusters within a 2.9. iHeart 23.4-24.0-23.3, Beasley 26.2-24.9-22.8, Audacy 17.4-17.1-20.4, All Public Stations 14.8, WGBH 6.8, WBUR 5.6. Market Swings: +3.8 WMJX Audacy A/C; -1.5 WBZ/ FM Beasly Sports. Boston:  1. WMJX Audacy A/C 5.7-5.5-9.3 +3.8, 772-801-899k #1 cume; 2. WBZ/FM Beasley Sports 10.9-10.7-9.2 -1.5, 624-617-562k #4 cume; 3. WBUR Boston University News/Talk 5.4-6.4-5.6-0.8, 398-483-405k #9 cume; 4. WZLX iHeart Classic Rock 4.6-5.4-5.4, 508-508-444k #8 cume; 5. WBZ-AM iHeart News/ Talk 4.5-5.0-5.1, 370-393-368k #10 cume. 6. WROR Beasley Classic Hits 5.3-5.2-4.9 -0.3, 667-638-593k #3 cume; 7. WWBX Audacy Hot A/C 4.6-4.9-4.3 -0.6, 544-525-479k #5 cume;  8. WGBH Public News/Talk 3.8-3.9-4.2, 305-337-338k #14 cume; 9. WXKS-FM iHeart CHR 4.9-4.9-4.1 -0.8, 705-705-634k #2 cume; 10. WBGB Audacy Adult Hits 3.1-3.1-3.6 +0.5, 511-504-450k #6 cume; 11. WKLB Beasley Country 3.9-3.6-3.4 -0.2, 400-367-365k #11; 12. WEEI-FM Audacy Sports 3.8-3.6-3.2 -0.4, 341-317-282k #15; 13. WBQT Beasley Hot A/C 3.8-3.1-3.1, 498-497-448k #7 cume. 14. WRKO-AM iHeart Talk 2.3-2.5-2.9 +0.4, 120-123-123k #21; 15. WCRB Public Classical 2.1-2.3-2.6 +0.3, 231-231-223k #18; 16. WBOS Beasley Classic Rock 2.3-2.2-2.1, 380-344-342k #13; 17. WERS Emerson College Adult Alternative 2.3-2.1-2.0, 199-171-183k #20;  Editor’s note: December or not, any Boston station with a decent signal in Boston under a 2.0 needs a New Year’s resolution. WJMN iHeart Rhythmic CHR 2.3-2.0-1.9, 372-401-352k #12 cume; TIE 19: WXRV Northeast Adult Alt. 2.4-2.4-1.8, 316-305-246k #16; TIE 19: WBWL iHeart Country 2.7-2.1-1.8 -0.3, 267-260-227k #17cume; 21 TIE: WXLO Cumulus Hot A/C 1.4-1.4-1.3, 305-291-266k #15; 21 TIE: WZRM iHeart Spanish Tropical 1.3 flat, 174-176-186k #19; 23. WXKS-AM iHeart Talk 0.8 flat, 24k #26; TIE 24 @ 0.4: WNNW-AM Costa Eagle Spanish, 44k #23. TIE 24: WUMB UMass Variety flat, 38k #24; 26. WCTK Hall Country 0.2, 54k #22, #2 Providence 9.0; 3-WAY TIE 27 @0.1: WWFX Cumulus Classic Hits 29k #25, WMVX-AM Costa Eagle Classic Hits 17kcume #27; WRCA–AM Beasley Business News 11k #29k. TIE 30 @ 0.0: WCCM-AM Costa Eagle Spanish Hits 11k #29 & WBGB Stream Audacy Adult Hits #30.

 PROVIDENCE (44) DECEMBER ‘23 CLUSTERS O/N/D: Cumulus 23.8-23.1-25.8, iHeart 20.6-21.3-19.6, Hall Communications 9.8-10.0-9.4, Public 4.7-5.0. Market Swings: +3.8 WWLI Cumulus A/C; -0.9 @ WHJY iHeart Classic Rock & WKKB Red Wolf Spanish Tropical.  Stations: 1. WWLI Cumulus A/C WWLI 9.0-9.2-13.0 +3.8, 395-418-457k #1 cume. 2. WCTK Hall Country 9.3-9.5-9.0 -0.5, 263-277-236k #5 cume;  3. WHJY iHeart Classic Rock 9.0-8.1-7.2 -0.9, 292-280-252k #3 cume; 4. WWBB iHeart Classic Hits 6.9-6.9-6.9, 241-259-238k #4; 5. WPRO-AM Cumulus Talk -6.5-6.8-6.4, 89-89-91k #8; 6. WSNE iHeart Hot A/C 5.0-4.7-4.6, 267-269-233k #6 cume; 7. WPRO-FM Cumulus CHR 5.4-5.3-4.5, 286-292-269k #2 cume; 8. WBZ-FM Beasley Sports 3.6-3.4-3.2, 103-108-101k #7; 9. WKKB-FM Red Wolf Spanish Tropical 2.3-3.6-2.7 -0.9, 72-68-57k #13; 10. WKLB Beasley Country 2.3-2.3-2.4, 78-70-67k #11; 11. WVEI-FM Audacy Sports 2.4-2.0-2.3, 88-85-86k #10 cume; 12. WGBH-FM Public N/T 2.4-2.0-2.1, 74-62-65k #12. 13. WWKX Cumulus RhymCHR 1.9-1.8-1.9, 87-98-89k #9; 14. WNPN-FM RI Public N/T 1.4-1.6-1.5, 51-46-42k #14; TIE 15: WSKP-AM Oldies Red Wolf, 0.8 26k #17; TIE 15: WHJJ-AM iHeart Talk 0.8, 24k #17; 17. WJMF Bryant U. Classical 0.7, 18k #19; 18. WELH Wheeler School Rock 0.2-0.5, 16k #19; 19. WNBH-AM Hall Classic Hits 0.4, 28k #15; 3-WAY TIE 20 @ 0.1: WCAI Public WGBH N/T 5k #21, WCRB Classical 2k #22 & WSNE HD2 Talk 8k #20cume. Cumulus tops iHeart by 6.2, Talk WPRO-AM 6.4 over CHR WPRO-FM 4.5

HARTFORD (54) DECEMBER ‘23 CLUSTERS O/N/D: Audacy 27.9-28.0-30.7, iHeart 25.8-26.7-26.5, Red Wolf 14.3-14.7-13.5. Public Radio 4.9. Market Swings: +1.4 WRCH Audacy A/C; -0.5 @ WKSS iHeart CHR & WDRC/FM Red Wolf Classic Rock. HARTFORD:  1. WRCH Audacy Soft A/C 10.3-10.7-12.1 +1.4, 264-266-307k #1 cume; 2. WHCN-FM iHeart Classic Hits 8.0-9.0-8.6 -0.4, 204-185-169k #4 cume; 3. WWYZ iHeart Country 6.7-7.5-8.2 +0.7, 171-159-162k #5 cume; 4. WTIC-FM Audacy Hot A/C 6.3-6.1-6.8 +0.7, 200-202-204k #2 cume; 5. WTIC-AM Audacy News/Talk 5.1-4.8-4.3, 80-69-72k #11 cume; 6. WKSS iHeart CHR 6.1-5.4-4.9 -0.5, 202-200-2.1k #3 cume; 7. WZMX-FM Rhythmic CHR Audacy 4.2-4.4-4.7 +0.3, 138-133-136k #6;  8. WMRQ-HD2 Spanish Tropical Red Wolf 3.4-4.0-4.5 +0.5, 64-68-70k #13; 9. WNPR-FM Connecticut Public News/Talk 3.8-4.0-4.3 +0.3, 70-70-72k #12 cume; 10. WDRC-FM Classic Rock Red Wolf 4.6-4.2-3.7 -0.5, 155-159-132k #7 cume; 11. WPLR-FM Connoisseur Classic Rock 2.3-3.3-2.7 -0.6, 78-96-80k #10; 12. WUCS iHeart Sports 2.5-2.3-2.5, 57-47-50k #14; 13. WMRQ Red Wolf Modern Alternative Rock 2.3-2.7-2.3, 102-107-93k #8; 14. WKCI iHeart CHR 2.3-2.3-2.1, 104-99-83k #9; 15. WDRC-AM Red Wolf Talk 1.9-1.9-1.6, 30-27-23k #16; 16. WBOM-AM Red Wolf Urban A/C 1.3-1.3-1.2, 39-37-38k #15; 3-WAY TIE 17 @ 0.6: WFCR UMass N/T, 22-33-15k #17 cume, TIE 17: WRYM-AM Viva Spanish Tropical 13k #19 cume & TIE 17: WZMX Stream Audacy RhymCHR 5k #24; 3 WAY TIE 20 @ 0.4: Audacy Streams WTIC-FM Hot A/C 9 #20 TIES WTIC-AM N/T 8k #21 and WRCH Soft A/C 7k #22; 23. WNTY-AM Red Wolf Oldies, 14k #18. 24. WPOP-AM iHeart N/T, 0.0 5k #23. No big changes, WHCN Classic Hits #2, WDRC Classic Rock #10, 50kw WTIC-AM #5, Public WNPR #9.

OCTOBER-NOVEMBER-DECEMBER   2023   NORTHEAST CLUSTER RACE    WIN, PLACE & SHOW

NEW YORK              iHeart 26.2-27.8-30.9        Audacy 22.5-22.9-21.0        WNYC Public 7.7-7.2-7.6

WASHINGTON DC     iHeart 19.4-19.9-21.6    Urban One 12.3-12.0-12.6  Audacy 13.3-13.1-11.6

PHILADELPHIA   Audacy 26.9-30.5-29.6   Beasley 28.2-25.9-23.9        iHeart 17.4-18.3-18.6

BOSTON                   iHeart 23.4-24.0-23.3        Beasley 26.2-24.9-22.8        Audacy 17.4-17.1-20.4

PROVIDENCE       Cumulus 23.8-23.1-25.8    iHeart 21.3-20.2-19.6           Hall Comm. 9.8-10.0-9.4

HARTFORD           Audacy 27.9-28.0-30.7      iHeart 25.8-26.7-26.5           Red Wolf 14.3-14.7-13.5

 

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Clark Smidt, Broadcast Advisor   978 502 6633   clarkfsmidt@gmail.com    www.broadcastideas.com 

 

Anything can happen in the New Year. 

 

 

 

 

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