Northeast Radio – February 24, 2024

JANUARY NEW YORK, WASH DC, PHILADELPHIA, BOSTON, PROVIDENCE, HARTFORD, Long Island, Baltimore, Fall Cape Cod

CLARK SMIDT, Broadcast Advisor www.broadcastideas.com
clarkfsmidt@gmail.com 978 502 6633 Digital: 1220watx.com

New England’s major PPM Market – January Numbers: January 4-31, 2024.

Many Holiday highs are gone. Other formats grow. We now have our 2024 starting point for sound & strategy. Understanding the numbers is essential for preparations to win without major investment.

NEW YORK (1) JANUARY ’24 CLUSTERS December-Holiday-January: iHeart 30.9-31.8-27.2, Audacy 21.0-19.4-22.2 (Clears Bankruptcy Hurdle), WNYC Public 7.6-7.3-7.8, Spanish Broadcasting System 6.9-7.6-7.7, Media Holding Inc. 6.4-6.6-6.4. Market Swings: +1.8 WCBS-FM Audacy Classic Hits; – 6.6 WLTW iHeart A/C. TOP 25
NYC STATIONS: Dec Hol-Jan Shares, Cumes & Cume Rank. iHeart holds on to the Top 2 spots: 1. WLTW A/C 11.4-14.3-7.7 -6.6, 4.11-4.75-3.423 million, #1 cume; 2. WAXQ Classic Rock 6.7-5.9-6.6 +0.7, 175-1.62-1.29mil #6 cume; 3. WCBS-FM Audacy Classic Hits 4.9-4.4-6.2 +1.8, 2.63-2.47-2.32mil #3 cume; 4. WHTZ iHeart CHR 4.9-4.6-5.5 +0.9, 2.59-2.47-2.303mil #4 cume; 5. WBLS Media Holding Urban A/C 4.5-4.7-4.8, 1.38-1.42-1.28mil #9 cume; 6. WINS-FM Audacy News 4.1-3.9-4.7 +0.8 (0.5 stream, 127k), 1.5-1.36-1.53mil #8 cume; 7. WNYC Public N/T 4.3-4.1-4.5, 630-617-638k #17 cume; 8. WSKQ SBS Spanish Tropical 4.2-4.6-4.3, 1.54-1.64-1.6mil #7 cume;  9. WKTU iHeart RhymCHR 4.7-4.0-4.0, 2.52-2.52-2.36mil #2 cume; 10. WNEW-FM Audacy Hot A/C 4.4-3.9-3.7, 2.31-2.23-2.13 mil #5 cume; 11. WABC-AM Red Apple Talk 2.8-3.0-3.5 +0.5, 440-392-451k #19 cume; 12: WXNY Univision Spanish Tropical 2.3-2.3-2.8 +0.5, 994k-1.03-101mil #12 cume; 13. WFAN-FM Audacy Sports 2.5-2.3-2.7 (+0.8 stream, 177k), 920-967-966k #13 cume; 14. WPAT SBS Spanish A/C 1.9-2.1-2.2, 939-997-915k #14;  15. WPLJ K-Love Contemp. Christian 1.9-2.1-2.1, 632-718-653k #16 cume; 16. WQXR-FM WNYC Classical 2.3-2.0-1.9, 432-375-421k #20 cume; 3-WAY TIE 17: WWPR iHeart Urban Contemporary 2.2-1.8-1.7, 1.22-1.13-1.08mil #10, TIE 17: WCBS-AM Audacy News 1.7-1.6-1.7, (+0.2 stream, 34k), 530-511-499k #18; TIE 17: WOR-AM iHeart Talk 1.1-1.2-1.7, 263-233-241k #24 cume. 20. WQHT Media Holding RhymCHR 1.9-1.9-1.6, 1.2-1.17-1.01mil #11; 21. WXBK Audacy Classic Hip Hop 1.6-1.3-1.3, 855-801-687k #15 cume; TIE 22: WSKQ Stream Spanish Tropical
0.8-0.9-1.2, 185k #27 cume; TIE 22. WNYC-AM Public N/T 1.2, 122k #32 cume; 24. WKXW Talk Townsquare 1.0 266k #22 cume; 25. WFAN Stream 0.8, 177k #28 cume. iHeart cluster lead dips from 12.4-5.0 share over Audacy; 12 stations have over one million cume. Top 5 are music stations.
WASHINGTON DC (8) JANUARY ‘24 CLUSTERS DEC/HOL/JAN: iHeart 21.6-19.5-18.1, American University 11.4-11.5-12.8, Audacy 11.6-13.0-12.8, Urban One 12.6-12.7-12.6, Hubbard 7.1-6.5-8.5, Howard Univ. 6.8-7.7-7.2. Market Swings: +2.0 WTOP Hubbard N/T; -4.5 WASH iHeart A/C. DC Top 25: 1. WAMU American U. News/Talk 11.3-11.5-12.7 +1.2, 578-481-517k #5 cume; 2. from 4: WTOP-FM Hubbard News 6.9-6.3-8.3 +2.0, 721-632-674k #2 cume; 3. WHUR Howard Univ. Urban A/C 6.8-7.7-7.2, 572-555-522k #4 cume; 5. WASH-FM
iHeart A/C 9.6-11.0-6.5 -4.5, 1.04-1.22mil-775k #1 cume; 5. WMMJ Urban One A/C 5.8-5.5-5.0, 473-447-412k #10; 6. WETA Public Classical grows #17-12-8-6 share rank; 3.4-3.8-4.6 +0.8, 225-224-232k #15 cume; 7. WMAL Cumulus N/T 3.5-3.1-4.5 +1.4, 214-183-203k #18; 8. WKYS Urban One Contemporary 3.8-3.9-4.2, 416-544-388k #11 cume; TIE 9: WIAD Audacy Classic Hits 4.3-3.9-3.5, 629-641-545k #3 cume; TIE 9. WWDC iHeart Modern Alt Rock 3.4-2.9-3.5 +0.6, 470-405-419k #9 cume; 11. WGTS Contemp. Christian 3.6-3.1-3.3, 324-300-293k #12 cume; TIE 12: WPGC Audacy RhymCHR 3.3-2.9-3.1, 499-469-450k #7 cume; TIE 12: WZMQ iHeart Country 2.9-2.6-3.1, 311-247-277k #13 cume; 14. WPRS Urban One Gospel 2.7-2.8-3.0, 233-244-238k #14 cume; 15. WJFK Audacy Sports 2.4-2.6-2.8 (+1.0 Stream, 45k) 220-209-206k #17; 16. WIHT iHeart CHR 2.9-2.9-2.7, 554-498-504k #6 cume; TIE 17: WIBG iHeart Classic Rock 2.8-2.1-2.2, 538-464-473k, #8 cume; TIE 17: WLZL Audacy Spanish Tropical 1.3-2.0-2.2, 186-208-231k #16; 19. WDCN-LP La Nueva Spanish CHR 1.1-1.1-1.2, 88-104-93k #21; 20. WJFK Stream Audacy Sports 1.0, 45k #26 cume. 21 & 22. Manning WAFY Hot A/C 0.9, 65k #23 cume & WWEG Classic Hits 0.7, 50k #24 23. WDCH Audacy Business News 0.6, 110k #19; 24. WFLS Alpha Country 96k #20; 25. WTEM-AM Audacy Sports 0.4, 50k #25. iHeart has a 5.5 lead over Urban One. DC Public Radio = 28.2 + Commercial News/Talk 13.5. Cumes ranked higher than shares indicate good signal, with tune-outs.
PHILADELPHIA (9) JANUARY ‘24 CLUSTERS D/H/J Audacy 29.6-36.7-30.9, Beasley 23.9-19.8-25.5, iHeart 18.6-18.4-15.1, Public Radio 7.2-8.1-7.4. Urban One 4.6-4.7. Market Swings: +1.8 WMMR Beasley Rock, -11.3 WBEB
Audacy A/C. TOP 25: One-Two Beasley Win: 1. WMGK Beasley Classic Rock 7.9-6.5-8.2 +1.7, 779-665-745 #2 cume; 2. WMMR Beasley Rock 6.1-5.7-7.5 +1.8, 654-582-647k #4 cume; 3. WDAS iHeart Urban A/C 9.4-8.6-7.3
-1.3, 609-564-450k #10 cume; 4. WIP-FM Audacy Sports 6.6-5.7-7.0 +1.3 (+2.3 stream 99k), 698-618-602k #5 cume; 5. KYW-AM Audacy News 5.2-4.7-6.2 (+0.1 stream 15k), 504-453-522k #8; 6. from 1: WBEB Audacy A/C
9.5-16.8-5.5 -11.3, 1.27-1.76mil-889k #1 cume; 7. WXTU Beasley Country 5.3-3.7-5.2 +1.5, 583-469-512k #9 cume; 8. WOGL Audacy Classic Hits 4.1-2.7-3.8 +1.1, 808-599-689k #3 cume; 9. WUSL iHeart Urban 3.8-4.1-3.8
450-425-392k #13 cume; 3-WAY TIE 10: WBEN Beasley Adult Hits 3.4-2.4-3.1 +0.7, 616-527-595k #6 cume; TIE 10: WTDY Audacy Hot A/C 2.2-2.7-3.1 +0.4, 521-508-527k #7 cume; TIE 10: WHYY Public N/T 2.8-2.8-3.1,
232-246-284k #14; 13. WPPZ Urban One R&B Oldies 2.1-2.6-2.9 +0.3, 314-295-264k #15; 14. WRTI Temple U. Classical 2.2-2.5-2.4, 152-162-150k #22 cume; 15. WIP-FM Stream Audacy Sports 1.3-1.5-2.3 +0.8, 99k #25; 16.
WPHT-AM Audacy Talk 1.7-1.7-2.2 +0.5, 100-113-k #22; 17. WRFF iHeart Adult Alternative 2.1-2.2-2.1, 442 427-433k #11; 18. WIOQ iHeart CHR 2.1-2.1-1.9, 503-465-405k #12 cume; 19. WXPN U. Penn Adult Alternative 2.2-
2.3-1.9 -0.4, 218-219-178k #20; 20. WRNB Urban One Contemporary 2.1-2.0-1.8, 343-329-245k #16; 21. WPEN Beasley Sports 1.5, 220k #17; 22. WPST Townsquare CHR 1.4, 204k #19; TIE 23 @ 1.3: WUMR iHeart Spanish & WKXW Talk 143k #24; 25. WSTW Forever Hot A/C 0.9 214k #18 cume. Big 11.3 post-holiday drop for WBEB but Audacy Cluster keeps lead over Beasley 5.6-17.1-5.4. 5 PHA stations gain over 1.0 share in January.
BOSTON (10) JANUARY ’24 CLUSTERS D/H/J: Holiday give and takes, clusters back to usual: Beasley 22.8-20.8-25.8, iHeart 23.3-22.0-22.2, Audacy 20.4-24.6-18.0, WGBH 6.8-7.4, WBUR 6.1-6.0. Market Swings: +3.0 WBZ-
FM Beasley Sports Hub, -7.5 WMJX Audacy A/C. Boston Shares & (Cume) 1. WBZ/FM Beasley Sports 9.2-9.2-11.2 +3.0, 562-522-523k #4 cume back on top with Bruins & Celtics; 2. WMJX Audacy A/C 9.3-14.2-6.7 -7.5,
899k-1.18mil-795k still #1 cume post-holiday dip but holds #2 share; 3. WBUR Boston University News/Talk 5.6-6.1-6.0, 405-366-384k #10 cume; 4. WROR Beasley Classic Hits 4.9-3.9-5.2 +1.3, 593-531-574k #3 cume; 5. WZLX
iHeart Classic Rock 5.4-5.0-4.6, 444-438-405k #8 cume, now the pick of the litter; 6. WBZ-AM iHeart News/Talk 5.1-4.7-4.6, 368-355-384k #9 cume. 7. WWBX Audacy Hot A/C 4.3-2.8-4.5 +1.7, 479-476-436k holds #5 cume, up from #13 share; 7. WXKS-FM iHeart CHR 4.1-3.9-4.3, 634-615-654k #2 cume; 9. WGBH Public News/Talk 4.2-3.9-4.2, 338-314-313k #15 cume; 10. WKLB Beasley Country 3.4-3.0-4.1 +1.1, 365-326-343k #11; 11. WEEI-FM Audacy Sports 3.2-2.8-3.9, 282-252k #13; TIE 12: WBQT Beasley Hot A/C 3.1-2.8-3.2, 448-426-436k #6 cume; TIE 12: WCRB ‘GBH Public Classical 2.6-2.9-3.2 +0.3, 218k #19 cume; 14. WBGB Audacy Adult Hits 3.6-3.1-2.9, 450-429-418k #7 cume; 15. WRKO-AM iHeart Talk 2.9-3.1-2.8, 123-111-89k #22 down from #9 share; 16. WJMN iHeart Rhythmic CHR 1.9-1.7-2.2 +0.5, 318-339k #12 cume; 17. WBOS Beasley Classic Rock 2.1-1.8-1.9, 342-339-318 #14; TIE 18: WERS Emerson College Adult Alternative 2.0-1.5-1.7, 147-162k #20 cume; TIE 18: WXRV Northeast Adult Alternative 1.8-1.7-1.7, 249-256k #16; 20. WBWL iHeart Country 1.8-1.7-1.6, 213-241k #17; 21. WZRM iHeart Spanish Tropical 1.3-1.0-1.1, 141-156k #21; 22. WXLO Cumulus Hot A/C 1.3-1.0-1.0, 278-239k
#18 23. WXKS-AM iHeart Talk 0.7, 18k #27; 24. WWFX Cumulus Classic Rock 0.3, 40k #25; 3-WAY TIE 25 @ 0.2: WCTK Hall Country 51k #23 (#2 Providence 8.3), Ties WUMB UMass Variety 24k #26 & WNNW-AM Costa-Eagle
Spanish Tropical 48k #24; TIE 28 @ 0.1: WVMX-AM Costa Eagle Classic Hits 18k #28 ties WRCA-AM Business News 11k; Audacy 3-WAY TIE 30 @ 0.0: WEEI-AM Sports 8k cume with WEEI-FM Stream Sports & WWBX
Stream Hot A/C with no cumes. Beasley retakes the Boston cluster lead, 3.5 ahead of iHeart & 7.7 over Audacy.
PROVIDENCE (44) JANUARY ‘24 CLUSTERS D/H/J: Cumulus 25.8-30.5-23.3, iHeart 19.6-18.3-20.8, Hall Communications 9.4-7.7-8.7, Public Radio 4.1-4.8-4.6. Market Swings: +1.9 WSNE iHeart Hot A/C; -9.2 WWLI Cumulus. Providence Shares & Some Very Close January cumes with stations #2-6 within 16k: 1. WWLI Cumulus A/C 13.0-19.0-9.8 -9.2, 457-526-363k #1 cume. 2. WCTK Hall Country 9.0-7.3-8.3 +1.0, 277-236-226k #6 cume; 3. WHJY iHeart Classic Rock 7.2-6.6-7.0 +0.4, 252-246-234k #4 cume; 4. WPRO-AM Cumulus Talk 6.4-5.9-6.9 +1.0, 91-101-101k #7; 5. WWBB iHeart Classic Hits 6.9-6.7-6.7, 238-246-231 #5 cume; 6. WSNE iHeart Hot A/C 4.6-4.2-6.1 +1.9, 233-233-239k #3 cume; 7. WPRO-FM Cumulus CHR 4.5-3.9-4.5 +0.6, 269-233-241k #2 cume; 8. WKKB-FM Red Wolf Spanish Tropical 2.7-1.9-2.3 +0.4, 57-29-59k #11; 3-WAY TIE 9: WVEI-FM Audacy Sports 2.3-2.0-2.1, 86-81-86k #8 cume; TIE 9: WWKX Cumulus RhymCHR 1.9-1.7-2.1, 89-99-76k #9; TIE 9:
WGBH-FM Public N/T 2.1-1.6-2.1, 65-62-67k #10. 12. WNPN-FM RI Public N/T 1.5-1.3-1.5, 42-45-48k #12; 13. WHJJ-AM iHeart Talk 1.0, 23k #13; 14. WJMF Bryant University Classical 0.6, 15k #16; 3-WAY TIE 15 @ 0.4: WNBH-AM Hall Classic Hits 18k #14; TIE 15: WSKP-AM Oldies Red Wolf, 14k #17; TIE 15: WELH Wheeler School Rock 17k #15; ‘GBH Public TIE 18: @ 0.1: WCRB Classical 6k #19 & WCAI N/T 10k #18. 20. WSNE-HD2 Talk 0.0

1k #20. Post-holiday Cumulus leads iHeart 6.2-12.2-2.5; Talk WPRO-AM 6.9, CHR WPRO-FM 4.5. Beasley WBZ-FM, WKLB are no longer listed in Providence.

HARTFORD (54) JANUARY ’24 CLUSTERS D/H/J: Audacy 30.7-35.1-33.8, iHeart 26.5-22.1-22.2, Red Wolf 13.5
-13.1-14.5. Public Radio 4.9-4.6-4.7. Market Swings: +4.4 WTIC-FM Audacy Hot A/C; -6.9 WRCH Audacy A/C.
N/D/H Shares & Cumes: Audacy with rare Number 1 TIE: WRCH Soft A/C 12.1-16.9-10.0-6.9, 307-369-259k #1
cume TIED with 1. WTIC-FM Hot A/C 6.8-5.6-10.0 +4.4, 204-179-201k #2 cume; 3. WHCN FM iHeart Classic Hits
8.8-7.5-7.2 -0.3, 169-153-158k #5 cume; 4. WTIC-AM Audacy News/Talk 5.3-5.2-6.6 +1.4, 72-64-81k #9 on nice
gains; 5. WZMX-FM Rhythmic CHR Audacy 4.7-5.6-6.4 +0.8, 136-140-134k #6 cume; 6. WWYZ iHeart Country
8.2-5.4-6.1 +0.7, 162-123-160k #4 cume; 7. WKSS iHeart CHR 4.9-4.8-5.1 +0.3, 200-176-174k #3 cume; Repeat
3-WAY TIE 8: WDRC-FM Classic Rock Red Wolf 3.7-4.0-4.1, 132-138-125k #7 cume; TIE 8: WNPR-FM Connecticut
Public News/Talk 4.3-4.0-4.1, 72-69-60k #13 cume; TIE 8: WMRQ-HD2 Red Wolf Spanish Tropical 4.5-4.0-4.1,
70-62-61k #12; 11. WPLR-FM Connoisseur Classic Rock 2.7-2.1-2.7, 80-76-73k #11; 12. WMRQ Red Wolf Modern
Alternative Rock 2.3-2.1-2.3, 93-99-97k #8; 13. WUCS iHeart Sports 2.5-2.5-2.0 -0.5, 50-50-44k #15; 3-WAY TIE
14: WKCI iHeart CHR 2.1-1.9-1.8, 83-87-78k #10; TIE 14: WDRC-AM Red Wolf Talk 1.6-1.5-1.8, 23-25-29k #16;
TIE 14: WBOM-AM Red Wolf Urban A/C 1.2-1.3-1.8 +0.5, 38-43-48k #14; 17. WFCR Univ. Mass News/Talk 0.6,
17k #18; 3-WAY TIE 18 @ 0.4: WNTY-AM Red Wolf Oldies 18k #17; TIE 18: Audacy Streams WTIC-AM N/T &
WTIC-FM Hot A/C RhymCHR 7k #19 TIED with WTIC-AM News 4k #20. TIE 21 Audacy Streams @ 0.0, 0 cume:
WRCH Soft A/C & WZMX RhymCHR Audacy cluster 33.8 stays 11.6 over iHeart 22.1. WHCN Classic Hits #3,
50kw WTIC-AM #4. Once again #8 WDRC Classic Rock Ties WNPR N/T & WMRQ-HD2.
DECEMBER-HOLIDAY-JANUARY 2024 NORTHEAST CLUSTER RACE
WIN: PLACE: SHOW:

NEW YORK iHeart 30.9-31.8-27.2 Audacy 21.0-19.4-22.2 WNYC Public 7.6-7.3-7.8
WASHINGTON DC iHeart 21.6-19.5-18.1 American U. 11.4-11.5-12.8 Urban One 12.6-12.7-12.6
PHILADELPHIA Audacy 29.6-36.7-30.9 Beasley 23.9-19.6-25.5 iHeart 18.6-18.4-15.1
BOSTON Beasley 22.8-20.8-25.7 iHeart 23.3-22.0-22.2 Audacy 20.4-24.6-18.0
PROVIDENCE Cumulus 25.8-30.5-23.3 iHeart 19.6-18.3-20.8 Hall Communications 9.4-7.7-8.7
HARTFORD Audacy 30.7-35.1-33.8 iHeart 26.5-22.1-22.2 Red Wolf 13.5-13.1-14.5

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Nor’east January 2024 and Fall 2023 Updates follow as a BONUS LISTING from www.broadcastideas.com:

LONG ISLAND NY (20) PPM January ‘24 Top Clusters: Audacy 21.3-17.8-17.2, Connoisseur 12.8-8.8-17.6, iHeart
20.1-19.4-17.2, CMG Cox Media Group 11.0-8.7-11.0. Market Swings: + 2.2 WCBS-FM Classic Hits, -5.9 WLTW
A/C. Top 20 shares, Dec/Holiday/Jan (cume rank): 1. WBAB CMG Classic Rock 6.6-5.2-7.2 +2.0 366k (2); 2.
WCBS-FM Audacy Classic Hits 4.9-3.6-5.8 +2.2, 346k (5); TIE 3: WHTZ iHeart CHR 4.8-4.4-5.1 +0.7, 374k (#1); TIE
3: WKJY Connoisseur A/C 4.5-4.6-5.1, 296k (8); 5. WINS/FM Audacy News 4.4-3.3-4.8 +1.5 (+1.0 stream) 305k
(7); 6. WALK Connoisseur A/C 6.2-9.2-4.7 -4.5 346k #4 cume; 7. WFAN Audacy Sports -3.7-3.5-4.6 +1.1 (11); 8.
WAXQ iHeart Classic Rock 4.7-3.4-3.8, 248k (10); 9. WBLI CMG CHR 4.1-3.3-3.6, 326k (6); 10. WHLI-AM Connoisseur Oldies 2.1-1.9-3.5 +1.6 (18); 11. WLTW iHeart A/C 5.7-9.2-3.3 -5.9, 601k (3) 12. WKTU iHeart RhymCHR 3.0 (9); 13. WSKQ SBS Spanish Tropical 2.5 (15); 14. WNEW/FM Audacy Hot A/C 2.3 (12); TIE 15:  WWSK Connoisseur Rock 2.2 (14); TIE 15: WCBS-AM Audacy News 2.2 (16); 17. WBZO Connoisseur Classic Hits 2.1 (13); 18. WABC-AM Red Apple Talk 1.5 (19); 19. WOR-AM iHeart Talk 1.1 (23); TIE 20 @ 1.1: WSHU Sacred Heart Classical (22) & WINS Stream News (24). Many Long Island post-holiday changes, music stations lead.
BALTIMORE MD (23) PPM Hol/Jan 2024 Top Clusters: Audacy 35.6-23.2, Urban One 12.9-13.2, iHeart 11.1-10.5, Hearst 6.6-7.7, YPR Public 5.9-6.8. Market Swings: +1.6 @ WWMX Hot A/C & WBAL-AM N/T; -3.2 WLIF A/C. Top 15 shares, D/H/J (Jan cume rank): 1. WLIF Audacy A/C 9.8-15.0-11.8 434k #1 cume; 2. WPOC iHeart Country 6.2-5.1-6.4, 291k (7); 3. WERQ Urban One Contemporary 7.2-6.8-6.1 307k (2); 4. WWIN Urban One A/C 5.5-4.9-5.9, 228k (6); 5. WRBS Bright Contemporary Christian 4.9-5.3-5.0, 218k (8); 6. WJZ-FM Audacy Sports 4.2-4.5-4.8, 197k (9); 7. WWMX Audacy Hot A/C 5.3-3.0-4.6, 288k (3); 8. WIYY Hearst Rock 4.2-3.9-4.4 (5); 9.
WBAL-AM Hearst News/Talk 3.4-2.7-4.3 (13); 10. WBJC Public Classical 2.1.-2.2-3.7. 76k (15); 11. WQSR iHeart Adult Hits 5.8-3.7-3.4, 271 (4); 12. WYPR Public News/Talk 3.3-3.4-3.4. 116k (14); 13. WTMD Public Adult Alt.
3.2, 119k (12); 14. WZBA Times Shamrock Classic Rock 2.7-2.4-2.7, 193k (10); 15. WCBM-AM Talk 1.9, 60k (18).
CAPE COD MA (182) Fa-Sp-Fall ’23. Top Clusters: iHeart 20.8, CodComm 8.3, GBH Public 7.8, MVY 3.9, BU 2.1.
Cape Stations: 1. WNTK iHeart N/T 8.7; 2. WCAI GBH N/T 5.4-5.4-5.6; 3. WMVY Adult Alternative 4.6-5.4-3.9;
4. WCIB iHeart Classic Hits 2.9-4.1-4.8; 5. WKFY CodComm Oldies 3.3-2.9-3.5; 6. WCOD iHeart Hot A/C 5.4-4.1-3.0; TIE 7: WEII iHeart Sports 2.9-2.9-2.6 Ties 7 WHYA CodComm CHR 2.9-2.5-2.6; TIE 9: WFRQ CodComm Classic Hits 2.9-2.1-2.2 Ties 9 WGBH N/T 2.5-1.7-2.2; TIE 11 @ 1.7 BU News/Talk WBUR BU & WBZ-AM iHeart N/T. 12.
WGTX Classic Hits 0.9; 13. WBUA BU N/T 0.4. Crowded but strategic market; great in season.

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 Clark Smidt, Broadcast Advisor   978 502 6633   clarkfsmidt@gmail.com    www.broadcastideas.com 

BOSTON RADIO UPDATE – DECEMBER 2023 Jan 5, 2024

CLARK SMIDT, Broadcast Advisor                    978 502 6633   clarkfsmidt@gmail.com    www.broadcastideas.com

Happy New Year! New England’s major PPM Market results for November 8 – December 6, 2023. Holiday Numbers: December 7 – January 3; January 4-31, 2024 will show more normal returns.

It’s All fascinating.  With timely talk about cross genre and mixed era programming, Holiday hit tunes since Gene Autry deliver winning A/C December formats: New York (1) WLTW +2.8 from Nov/Dec to 11.3 for a 4.6 lead; Washington DC (8) gets a 1.7 lift but the 9.6 is in second place by 1.7 behind 11.3 N/T WAMC. Philadelphia (9) WBEB gets a 4.4 jump to 9.5 but still a scant 0.1 over #1 Urban A/C WDAS. Boston (10) WMJX gains 3.8 to 9.3 and edges out Sports WBZ/FM by 0.1. Providence (44) WWLI adds 3.8 for a solid 4.0 lead over Country WCTK.  Hartford (54) WRCH is no surprise with a 1.4 gain for a 3.3 lead over#2 WHCN Classic Hits.  Long Island (20) WBAB Classic Rock scores 6.6, over A/C WALK at 6.2 and WLTW 5.7.  Baltimore (23) WLIT +2.3 wins with 9.8 and leads #2 Urban WERQ 7.2 by 2.6. Top 10:  Los Angeles (2) A/C KOST +4.8 wins 10.1 over Classic Hits KRTH 5.1. Chicago (3) WLIT +5.0 to 12.3 leads Classic Rock WDRV 5.8 by 6.5.  San Francisco (4) KOIT adds +2.1 at 10.1 topping N/T KQED by 3.5. Dallas (5) WDGE gets a 5.1 lift to 8.6 and takes Sports WTCR at 5.2 by 5.6.  Houston (6) KODA jumps 5.2 to 12.0 taking Classic Rock KGLK 6.1 by 5.9.  Atlanta (7) shows WSB-AM N/T 8.3, Classic Hits WSRV 8.2 and Christian WFSH at 8.0.  The Holiday numbers will undoubtedly show similar leads, if not greater.

NEW YORK (1) DECEMBER ‘23 CLUSTERS October-November-December: iHeart 26.2-27.8-30.9, Audacy 22.5-22.9-21.0, WNYC Public 7.7-7.2-7.6 (All Public stations 9.3-8.7), Spanish Broadcasting System 7.2-6.9-6.9, Media Holding Inc. 7.6-7.6-6.4. Market Swings: +2.8 WLTW iHeart A/C; -0.7 WINS-FM News. TOP 25 NYC STATIONS: Nov-Dec Change, Oct-Nov-Dec Cume & Dec Rank. iHeart takes 4 out of Top 5: 1. WLTW A/C 7.8-8.5-11.4 +2.8, 3.58-3.96-4.11 million, #1 cume; 2. WAXQ Classic Rock 5.9-6.4-6.7 +0.3, 1.95-1.88-175mil #6 cume; TIE 3. WHTZ CHR 5.2-5.4-4.9 -0.5, 2.64-2.72-2.59 mil #4 cume;  TIE 3: WCBS-FM Audacy Classic Hits 5.2-5.2-4.9, 2.61-2.75-2.63mil #3 cume; 5. WKTU up from #10 iHeart RhymCHR 4.1-3.7-4.7 +1.0, 2.9-2.71-2.65mil #4-#2 cume; 6. WBLS Media Holding Urban A/C 5.4-5.0-4.5 -0.5, 1.45-1.45-1.38mil #9 cume; 7. WNEW-FM Audacy Hot A/C 4.2-4.1-4.4 +0.3, 2.5-2.39-2.31 mil #5 cume;  8. WNYC Public N/T 4.4-4.0-4.3 +0.3, 606-630k #17 cume; 9. WSKQ SBS Spanish Tropical 4.2-4.1-4.2, 1.79-1.68-1.54mil #7 cume; 10. WINS-FM down from #6 Audacy News 4.3-4.8-4.1 -0.7 (0.3 stream), 1.5-1.65-1.5mil #8 cume; 11. WABC-AM Red Apple Talk 3.1-3.0-2.8, 480-499-440k #20 cume; 12. WFAN-FM Audacy Sports 2.9-2.8-2.5 (+0.9 stream), 1.07mil-988-920k #14 cume; TIE 13: WXNY Univision Spanish Tropical 3.0-2.7-2.3 -0.4, 967-999-994k #12 cume; TIE 13: WQXR-FM WNYC Classical 2.0-2.1-2.3, 378-399-432k #21 cume 15. WWPR iHeart Urban Contemporary 2.0-2.1-2.2, 1.24-1.25-122mil #10 cume; 3-WAY TIE 16: WQHT Media Holding RhymCHR 2.2-2.2-1.9, 1.39-1.25-1.2mil #11; TIE 16. WPAT SBS Spanish A/C 2.2-2.1-1.9, 970-1.05mil-939k #13; TIE 16: WPLJ K-Love Contemp. Christian 2.5-1.7- 1.9, 638-488-632k #16cume; 19. WCBS-AM Audacy News 2.3-1.9-1.7, (+0.2 stream), 674-627-530k #19; 20. WXBK Audacy Classic Hip Hop 1.7-2.1-1.6 942k-1.03mil-855k #15 cume; 21. WEPN Emmis Sports 1.4-1.5-1.3, 561-594-553k #18 cume. 22. WOR-AM iHeart Talk 1.2-1.3-1.1, 277-331-263k #23 cume. 23. WNYC-AM Public N/T 1.3-1.1-1.0, 176-141-158k #31; 3-WAY TIE @ 24 @ 0.9: WHUD Pamal A/C, WKXK Townsquare Talk & WFAN Audacy Sports Stream.  iHeart cluster 9.9 share lead; all but 3 fluctuations are less than 0.5; Top 7 are music stations; 11 stations at 1mil+ cume.

WASHINGTON DC (8) DECEMBER ‘23 CLUSTERS O/N/D: iHeart 19.4-19.9-21.6, Urban One 12.3-12.0-12.6, Audacy 13.3-13.1-11.6, American University 11.9-12.7-11.4 (All Public Stations 25.1-26.0-25.3), Hubbard 8.4-7.7-7.1Market Swings: +1.7 WASH iHeart A/C; -1.4 WAMU American University N/T. DC Top 20: 1. WAMU American U. News/Talk 11.9-12.7-11.3 509-509-578k #5 cume; 2. WASH-FM iHeart A/C 7.1-7.9-9.6 +1.7, 950-911k-1.04mil #1 cume3. WTOP-FM Hubbard News 8.1-7.4-6.9 -0.5, 731-683-721k #2 cume; 4. WHUR Howard Univ. Urban A/C 5.9-6.6-6.8 +0.7, 543-572-572k #4 cume5. WMMJ Urban One A/C 5.6-5.8-5.8, 420-450-473k #8; 6. WIAD Audacy Classic Hits 3.6-3.7-4.3 +0.6 588-629-641k #3 cume7. WKYS Urban One Contemporary 3.6-3.3-3.8 -0.5, 397-416k #10 cume; 8. WGTS Contemp.Christian 4.8-4.4-3.6 -0.8, 366-324k #11 cume; 9. WMAL  Cumulus N/T 4.0-4.6-3.5 -1.1, 222-228-214k #16;  TIE 10. WWDC iHeart Modern Alt Rock 3.0-3.3-3.4, 436-463-470k #9 cume; TIE 10: WETA up from 17, Public Classical 2.2-2.1-3.4 +1.3, 236-195-225k #14 cume; 12. WPGC Audacy RhymCHR 3.0-3.1-3, 476-490-499k #7cume; TIE 13: WITH iHeart CHR 2.7-2.6-2.9, 515-574-554k #5 cume; TIE 13: WZMQ iHeart Country 3.3-3.1-2.9, 289-311k #12 cume; 15. WIBG iHeart Classic Rock 3.3-3.0-2.8, 530-508-538k #6 cume; 16. WPRS Urban One Gospel 2.8-2.6-2.7, 207-208-233k #13 cume from #17;  17. WJFK Audacy Sports 2.6-2.8-2.4 (+0.5 Stream) 241-234-220k #15; TIE 18: WLZL Audacy Spanish Tropical 1.8-1.6-1.3, 196-222-186k #16; TIE 18: WAFY Manning Hot A/C 1.3-1.1-1.3, 112-99-125k #17 cume 20. WDCN-LP La Nueva Spanish CHR 1.4-1.5-1.1, 92-97-88k #20. 21. WWEG Manning Classic Hits 1.0 #22. iHeart has a 9.0 lead.

PHILADELPHIA (9) DECEMBER ‘23 CLUSTERS O/N:/D Audacy 30.5-31.2-29.6, Beasley 25.9-24.7-23.9, iHeart 18.3-16.9-18.6, Public Radio 6.9-8.3-7.2. Market Swings: +4.4 WBEB Audacy A/C; -1.9 WIP/FM Audacy Sports. TOP 20: 1. WBEB Audacy A/C 4.7-5.1-9.6, 932-941k-1.27mil #1 cume; 2. WDAS iHeart Urban A/C 8.6-8.7-9.4574-574-609k #7 cume; 3. WMGK Beasley Classic Rock 8.2-7.9-7.9, 907-857-779k #3 cume; 4. WIP-FM Audacy Sports 8.2-8.5-6.6 -1.9 (+1.3 stream), 864-971-698k #4 cume from #1; 5. WMMR Beasley Rock 6.9-6.1-6.1, 668-571-654k #5 cume; 6. WXTU Beasley Country 5.9-5.9-5.3 -0.6, 677-604-583k #8 cume; 7. KYW-AM Audacy News 5.4-5.3-5.2 (+0.1 stream) 502-516-504k #10; 8. WOGL Audacy Classic Hits 5.2-5.0-4.1 -0.9, 874-801-808k #2 cume; 9. WUSL iHeart Urban 3.5-3.6-3.8, 405-465-450k #12 cume; 10. WBEN Beasley Adult Hits 3.7-3.5-3.4, 690-676-616k #6 cume; 11. WHYY Public N/T 3.1-2.9-2.8, 277-251-232k #17; 7 PHILADELPHIA Stations separated by 0.1, 3-WAY TIE 12: WTDY Audacy Hot A/C 2.8-2.7-2.2 -0.5, 554-561-521k #9; TIE 12: WXPN U. Penn Adult Alternative 1.8-2.0-2.2 up from #20, 184-207-218k #19 cume; TIE 12: WRTI Temple Univ. Classical 2.0-2.2-2.2, 140-151-152k #22 cume; 4-WAY TIE 15: WPPZ Urban One R&B Oldies 2.4-2.2-2.1, 313-314-295k #15; TIE 15: WRFF iHeart Adult Alternative 2.1-2.3-2.1, 459-482-442k #13; TIE 15: WIOQ iHeart CHR 2.3-2.3-2.1, 545-560-503k #11 cume; TIE 15: WRNB Urban One Contemporary, 1.4-1.7-2.1 +0.4, 193-343k #14 cume up from #21; 19. WPHT-AM Audacy Talk 2.1-2.2-1.7, 144-141-100k #24; TIE 20: WPST Townsquare CHR 0.9-1.3-1.4, 227k cume #18; TIE 20: WUMR iHeart Spanish CHR 1.6-1.6-1.4, 185k #21 cume. Audacy Cluster has a 5.6 share lead over Beasley.

BOSTON (10) DECEMBER ‘23 CLUSTERS O/N/D: A Very Tight Race finds the top 3 clusters within a 2.9. iHeart 23.4-24.0-23.3, Beasley 26.2-24.9-22.8, Audacy 17.4-17.1-20.4, All Public Stations 14.8, WGBH 6.8, WBUR 5.6. Market Swings: +3.8 WMJX Audacy A/C; -1.5 WBZ/ FM Beasly Sports. Boston:  1. WMJX Audacy A/C 5.7-5.5-9.3 +3.8, 772-801-899k #1 cume; 2. WBZ/FM Beasley Sports 10.9-10.7-9.2 -1.5, 624-617-562k #4 cume; 3. WBUR Boston University News/Talk 5.4-6.4-5.6-0.8, 398-483-405k #9 cume; 4. WZLX iHeart Classic Rock 4.6-5.4-5.4, 508-508-444k #8 cume; 5. WBZ-AM iHeart News/ Talk 4.5-5.0-5.1, 370-393-368k #10 cume. 6. WROR Beasley Classic Hits 5.3-5.2-4.9 -0.3, 667-638-593k #3 cume; 7. WWBX Audacy Hot A/C 4.6-4.9-4.3 -0.6, 544-525-479k #5 cume;  8. WGBH Public News/Talk 3.8-3.9-4.2, 305-337-338k #14 cume; 9. WXKS-FM iHeart CHR 4.9-4.9-4.1 -0.8, 705-705-634k #2 cume; 10. WBGB Audacy Adult Hits 3.1-3.1-3.6 +0.5, 511-504-450k #6 cume; 11. WKLB Beasley Country 3.9-3.6-3.4 -0.2, 400-367-365k #11; 12. WEEI-FM Audacy Sports 3.8-3.6-3.2 -0.4, 341-317-282k #15; 13. WBQT Beasley Hot A/C 3.8-3.1-3.1, 498-497-448k #7 cume. 14. WRKO-AM iHeart Talk 2.3-2.5-2.9 +0.4, 120-123-123k #21; 15. WCRB Public Classical 2.1-2.3-2.6 +0.3, 231-231-223k #18; 16. WBOS Beasley Classic Rock 2.3-2.2-2.1, 380-344-342k #13; 17. WERS Emerson College Adult Alternative 2.3-2.1-2.0, 199-171-183k #20;  Editor’s note: December or not, any Boston station with a decent signal in Boston under a 2.0 needs a New Year’s resolution. WJMN iHeart Rhythmic CHR 2.3-2.0-1.9, 372-401-352k #12 cume; TIE 19: WXRV Northeast Adult Alt. 2.4-2.4-1.8, 316-305-246k #16; TIE 19: WBWL iHeart Country 2.7-2.1-1.8 -0.3, 267-260-227k #17cume; 21 TIE: WXLO Cumulus Hot A/C 1.4-1.4-1.3, 305-291-266k #15; 21 TIE: WZRM iHeart Spanish Tropical 1.3 flat, 174-176-186k #19; 23. WXKS-AM iHeart Talk 0.8 flat, 24k #26; TIE 24 @ 0.4: WNNW-AM Costa Eagle Spanish, 44k #23. TIE 24: WUMB UMass Variety flat, 38k #24; 26. WCTK Hall Country 0.2, 54k #22, #2 Providence 9.0; 3-WAY TIE 27 @0.1: WWFX Cumulus Classic Hits 29k #25, WMVX-AM Costa Eagle Classic Hits 17kcume #27; WRCAAM Beasley Business News 11k #29k. TIE 30 @ 0.0: WCCM-AM Costa Eagle Spanish Hits 11k #29 & WBGB Stream Audacy Adult Hits #30.

 PROVIDENCE (44) DECEMBER ‘23 CLUSTERS O/N/D: Cumulus 23.8-23.1-25.8, iHeart 20.6-21.3-19.6, Hall Communications 9.8-10.0-9.4, Public 4.7-5.0. Market Swings: +3.8 WWLI Cumulus A/C; -0.9 @ WHJY iHeart Classic Rock & WKKB Red Wolf Spanish Tropical.  Stations: 1. WWLI Cumulus A/C WWLI 9.0-9.2-13.0 +3.8, 395-418-457k #1 cume. 2. WCTK Hall Country 9.3-9.5-9.0 -0.5, 263-277-236k #5 cume3. WHJY iHeart Classic Rock 9.0-8.1-7.2 -0.9, 292-280-252k #3 cume; 4. WWBB iHeart Classic Hits 6.9-6.9-6.9, 241-259-238k #4; 5. WPRO-AM Cumulus Talk -6.5-6.8-6.4, 89-89-91k #8; 6. WSNE iHeart Hot A/C 5.0-4.7-4.6, 267-269-233k #6 cume; 7. WPRO-FM Cumulus CHR 5.4-5.3-4.5, 286-292-269k #2 cume; 8. WBZ-FM Beasley Sports 3.6-3.4-3.2, 103-108-101k #7; 9. WKKB-FM Red Wolf Spanish Tropical 2.3-3.6-2.7 -0.9, 72-68-57k #13; 10. WKLB Beasley Country 2.3-2.3-2.4, 78-70-67k #11; 11. WVEI-FM Audacy Sports 2.4-2.0-2.3, 88-85-86k #10 cume; 12. WGBH-FM Public N/T 2.4-2.0-2.1, 74-62-65k #12. 13. WWKX Cumulus RhymCHR 1.9-1.8-1.9, 87-98-89k #9; 14. WNPN-FM RI Public N/T 1.4-1.6-1.5, 51-46-42k #14; TIE 15: WSKP-AM Oldies Red Wolf, 0.8 26k #17; TIE 15: WHJJ-AM iHeart Talk 0.8, 24k #17; 17. WJMF Bryant U. Classical 0.7, 18k #19; 18. WELH Wheeler School Rock 0.2-0.5, 16k #19; 19. WNBH-AM Hall Classic Hits 0.4, 28k #15; 3-WAY TIE 20 @ 0.1: WCAI Public WGBH N/T 5k #21, WCRB Classical 2k #22 & WSNE HD2 Talk 8k #20cume. Cumulus tops iHeart by 6.2, Talk WPRO-AM 6.4 over CHR WPRO-FM 4.5

HARTFORD (54) DECEMBER ‘23 CLUSTERS O/N/D: Audacy 27.9-28.0-30.7, iHeart 25.8-26.7-26.5, Red Wolf 14.3-14.7-13.5. Public Radio 4.9. Market Swings: +1.4 WRCH Audacy A/C; -0.5 @ WKSS iHeart CHR & WDRC/FM Red Wolf Classic Rock. HARTFORD:  1. WRCH Audacy Soft A/C 10.3-10.7-12.1 +1.4, 264-266-307k #1 cume; 2. WHCN-FM iHeart Classic Hits 8.0-9.0-8.6 -0.4, 204-185-169k #4 cume; 3. WWYZ iHeart Country 6.7-7.5-8.2 +0.7, 171-159-162k #5 cume; 4. WTIC-FM Audacy Hot A/C 6.3-6.1-6.8 +0.7, 200-202-204k #2 cume; 5. WTIC-AM Audacy News/Talk 5.1-4.8-4.3, 80-69-72k #11 cume; 6. WKSS iHeart CHR 6.1-5.4-4.9 -0.5, 202-200-2.1k #3 cume; 7. WZMX-FM Rhythmic CHR Audacy 4.2-4.4-4.7 +0.3, 138-133-136k #6;  8. WMRQ-HD2 Spanish Tropical Red Wolf 3.4-4.0-4.5 +0.5, 64-68-70k #13; 9. WNPR-FM Connecticut Public News/Talk 3.8-4.0-4.3 +0.3, 70-70-72k #12 cume; 10. WDRC-FM Classic Rock Red Wolf 4.6-4.2-3.7 -0.5, 155-159-132k #7 cume; 11. WPLR-FM Connoisseur Classic Rock 2.3-3.3-2.7 -0.6, 78-96-80k #10; 12. WUCS iHeart Sports 2.5-2.3-2.5, 57-47-50k #14; 13. WMRQ Red Wolf Modern Alternative Rock 2.3-2.7-2.3, 102-107-93k #8; 14. WKCI iHeart CHR 2.3-2.3-2.1, 104-99-83k #9; 15. WDRC-AM Red Wolf Talk 1.9-1.9-1.6, 30-27-23k #16; 16. WBOM-AM Red Wolf Urban A/C 1.3-1.3-1.2, 39-37-38k #15; 3-WAY TIE 17 @ 0.6: WFCR UMass N/T, 22-33-15k #17 cume, TIE 17: WRYM-AM Viva Spanish Tropical 13k #19 cume & TIE 17: WZMX Stream Audacy RhymCHR 5k #24; 3 WAY TIE 20 @ 0.4: Audacy Streams WTIC-FM Hot A/C 9 #20 TIES WTIC-AM N/T 8k #21 and WRCH Soft A/C 7k #22; 23. WNTY-AM Red Wolf Oldies, 14k #18. 24. WPOP-AM iHeart N/T, 0.0 5k #23. No big changes, WHCN Classic Hits #2, WDRC Classic Rock #10, 50kw WTIC-AM #5, Public WNPR #9.

OCTOBER-NOVEMBER-DECEMBER   2023   NORTHEAST CLUSTER RACE    WIN, PLACE & SHOW

NEW YORK              iHeart 26.2-27.8-30.9        Audacy 22.5-22.9-21.0        WNYC Public 7.7-7.2-7.6

WASHINGTON DC     iHeart 19.4-19.9-21.6    Urban One 12.3-12.0-12.6  Audacy 13.3-13.1-11.6

PHILADELPHIA   Audacy 26.9-30.5-29.6   Beasley 28.2-25.9-23.9        iHeart 17.4-18.3-18.6

BOSTON                   iHeart 23.4-24.0-23.3        Beasley 26.2-24.9-22.8        Audacy 17.4-17.1-20.4

PROVIDENCE       Cumulus 23.8-23.1-25.8    iHeart 21.3-20.2-19.6           Hall Comm. 9.8-10.0-9.4

HARTFORD           Audacy 27.9-28.0-30.7      iHeart 25.8-26.7-26.5           Red Wolf 14.3-14.7-13.5

 

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