CLARK SMIDT, MEDIA CONNECTOR
Clark F. Smidt, Inc. established 1982 – Providing customized media & marketing strategies.
Mission Statement:
Increase value for stations, programs, advertising campaigns, business & political service through all media channels.
CLARK SMIDT – RESUME & STATION CHRONOLOGY
Radio / TV Partnerships:
BOSTON 25 / COX MEDIA
Hearst Television: WCVB/TV5 Boston & WMUR-TV/9 Manchester NH
Imes Communications, WMUR-TV/9 ABC Manchester, NH.
CBS Radio WEEI/FM Boston, MA.
Director Programming & Promotion Softrock Start-Up
Boston University WBUR, Asst. General Manager & Program Director
Tribune Broadcasting, WPIX/FM, New York, NY A/C
Westinghouse Broadcasting, WBZ & WBZ-FM, Boston
Bloomberg Radio, Boston, MA.
Blair Radio, WCOZ-FM, Boston “Boston’s Best Rock” Start Up
Infinity Broadcasting, WBCN, Boston “Your #1 Rock & Roll Connection”
Ackerley Communications, WBOS, Boston Album Classics Start Up
Boston Celtics Communications, WEEI-AM 590 Boston “Know the Score”
Curt Gowdy Broadcasting, Boston, WCGY-FM,”Superhits!”
Champion Broadcasting, WBOS, Boston Album Rock
McCormack Communications, WEZE-AM, Boston”AlbuM Radio 1260″
Fairbanks Communications, WVBF, Boston A/C “V-B Means Very Best”
WKOX-AM, Framingham,”MetroWest Radio”
University of Massachusetts WUMB-FM, Boston Folk
General Cinema Communications WIFI/FM, Philadelphia CHR
Network Chicago, Classical WFMT, Chicago
Binnie Media – New Hampshire NH 1 News Network – Start Up
Gateway Broadcasting WHOB, 106.3 Nashua, NH Hot A/C
Great Eastern Radio, WTPL-FM, Concord, NH, “The Pulse” Talk Start-Up
Hall Communications, WNLC/WKNL New London CT.
Oldies, Classic Hits Coordinated Programming & Start Up
Hall Communications, WMYS-FM, Providence-New Bedford, A/C
Carter Broadcasting WCRN-AM, Worcester, MA. “True Talk 830”
Merv Griffin Broadcasting, WIOF-FM, Hartford A/C & Oldies
Leisure Market, WOTB-FM, Newport, RI Greatest Artists & All That Jazz ©
Gilmore Communications, WWYZ, Waterbury-Hartford, CT A/C
Southern CT Broadcast, WPLR-FM, New Haven Connecticut’s Classic Rock
Somerset Communications, WNLC-WTYD, New London, CT A/C
Sage Broadcasting: Group Programming Classic Hits, A/C, CHR, Country
Galaxy Communications, WZUN “Sunny 102”, Syracuse, NY A/C
Fuller-Jeffrey Broadcasting, WHOM, Portland, Maine A/C
Marlin Broadcasting WCLZ, Portland, Maine Album Classics / Jazz
Close Communications, Keene & Plymouth, NH and Waterville, ME A/C
Nescott Communications, WXKZ-FM / WWNH-AM, Rochester, NH A/C-Country
Makkay Broadcasting, WPXC, Hyannis, “PIXY 103” Rock 13.2 share
Makkay Broadcasting WCIB, Falmouth”Cool 102″Classic Hits StartUp
Martha’s Vineyard Communications, WMVY, “Album Radio 92.7” Start Up
Charles River Broadcasting, WKPE, Orleans, MA. Album Rock
Taylor Communications, WCOD, Hyannis. A/C
Schooner Broadcasting, WFAL, Falmouth. A/C Start-Up
WATD-FM, Marshfield, MA. A/C
WSAR-AM, Fall River, MA. Management Direction. Talk
Connecticut Radio & TV News, Programming, Talent & Direction:
WHNB-TV/30 NBC, WHCT-TV/18 RKO
WBIS, WDEE, WCDQ, WCCC AM & FM, WPOP. News, A/C, Top 40.
Now Licensee of Clark Media, LLC 1220 AM Stereo WATX, Hamden/New Haven nd Digital Anytime Everywhere 1220watx.com Connecticut Classics
SKILLS
Business Development, Marketing, Positioning, Presentation, Management, Motivation, Problem Solving and Strategic Connections. Use of all traditional, social and digital media to gain positive presence, increased awareness and profit. Expertise through extensive broadcast advertising and content direction.
EXPERIENCE
CLARK F. SMIDT, INC. / CLARK MEDIA, LLC since 1982
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- Assisting broadcast, digital and business clients increase presence and bottom line results.
- Customized application and use of existing resources.
Click/Celebrate WWUH-FM 55TH ANNIVERSARY
CURRENT & RECENT PROJECTS
LICENSEE 1220 AM STEREO WATX, HAMDEN/NEW HAVEN CT and 1220watx.com
REPURPOSE BRADCAST TOWERS FOR OWNER BENEFIT
45+ BOOMER PRESENTATION & INCOME
CONTENT & BUSINESS DEVELOPMENT
PRESENTATION & DELIVERY
BRANDING BOSTON CLASSIC CUP CAR SHOW
ACQUISITION & DIGITAL STRATEGY
POLITICAL MESSAGING CUSTOMIZED MEDIA ASSIGNMENTS
2007 – 2012 980 WCAP-AM, Lowell, MA. Merrimack Valley Radio, LLC. Managing Partner
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- Purchased heritage Merrimack Valley radio station and rebuilt brand by adding local news, talk, and sports programming to reclaim community presence, 300% increase cash sales. Sold majority stake in June 2012.
2003 – 2004 Long Beach Brewing Co. Norwood, MA. Advertising Director
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- Developed national advertising campaign for “Thin Ice” low carb malt beverage and maximized dollar spend by strategically partnering with radio stations to drive consumer sales.
2000 – 2002 Tele-Media Broadcasting State College, PA.
New Hampshire Market Manager
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- Consolidated sales personnel, operational support, cultures and programming capabilities of three NH radio stations to increase margins and regional presence.
1989 – 2000 Oldies 99 WNNH-FM Concord, NH Managing Partner
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- Built and grew full-service radio station by developing sixteen employees, partnering with local ABC television affiliate. Live programming grew enterprise value to $3 million for Construction Permit.
- Sold to Tele-Media Broadcasting in 2000.
1977 – 1981 CBS Owned WEEI-FM Boston, MA. Director: Programming and Promotion
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- Launched Initial “Softrock” format by combining unique artist programming with several one-liner slogans. Increased audience share 270% and emerge a top-three CBS FM billing station nationwide.
SELECTED ASSIGNMENTS
Ackerly Communications, Boston, MA
Blair Radio WCOZ-FM, Boston, MA
Bloomberg Radio, New York
Binnie Media, NH 1 News Network, Concord-Manchester, New Hampshire
Boston Celtics, Boston, MA
Curt Gowdy Broadcasting, Boston, MA
University of Massachusetts, Boston, MA
Wallace & Washburn Marketing Research, Boston, MA
Westinghouse Broadcasting WBZ-AM / FM, Boston, MA
Fuller-Jeffrey Broadcasting, Portland, ME
Imes Communications WMUR-TV ABC 9, Manchester, NH
Connecticut Public Broadcasting, Hartford, CT
Merv Griffin Communication, Hartford, CT
Hall Communications, Providence, RI & New London, CT.
Tribune Broadcasting WPIX-FM, New York, NY
General Cinema, Philadelphia, PA
Chicago Classical Network WFMT-FM, Chicago, IL
EDUCATION
University of Hartford, W. Hartford, CT Bachelor of Arts in Speech and Psychology
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- Merit-based full scholarship
- Built WWUH-FM, largest public FM radio station in southern New England
PERSONAL
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- Board of Directors, YMCA Camp Coniston, Grantham, NH
- Former State Chairman, New Hampshire Association of Broadcasters
- Certified Barbeque Judge
ADVERTISING CAMPAIGNS
Political, Financial, Legal & Accounting Services, Health Services, Hospitality, Automotive, Travel, Education and Retail
CHRONOLOGY
CONNNECTICUT ANNOUNCING / PROGRAMMING, Starting in 1966
WBIS-AM, Bristol; WDEE-WCDQ, Hamden; WCCC AM/FM and WPOP-AM, Hartford. MOR & Top 40.
TELEVISION DIRECTOR / News Editor / Reporter Announcer: WHNB-TV/30 NBC and WHCT-TV/18 RKO General, Hartford.
UNIVERSITY OF HARTFORD – Full scholarship; Founder – General Manager, built 3kw Stereo WWUH-FM, West Hartford. Educational.
BOSTON UNIVERSITY, 1970. Dept. of Public Affairs. Asst General Mgr & Program Director NPR 20kw WBUR-FM. NPR, CPB, Pacifica.
WESTINGHOUSE BROADCASTING, WBZ, Boston. Operations Director. WBZ/FM Start-Up Station Manager, All Hits CHR/Talk. #6 12+.
BLAIR RADIO, WHDH, INC., Program Manager, WCOZ-FM “Boston’s Best Rock” Start-Up. AOR beat WBCN in first Arbitron. PM Drive.
McCORMACK COMMUNICATIONS, WEZE, Boston, AlbuM 1260. Program Director, PM Drive. Start-Up. Album Hits, Gold, Disco.
CBS RADIO, Director Programming & Promotion, WEEI-FM, Boston. Start-Up. Created “Softrock” Mass Appeal Adult Album format. CBS/FM Sales Presentations, branding/advertising. #3 CBS-FM billing station after NYC & L.A. 12+ share 5.1, Top 4 all demos, 18-49.
WALLACE & WASHBURN MARKETING RESEARCH, Boston.
CLARK F. SMIDT, INC. BROADCAST ADVISOR
established 1982. Management, Programming, Sales, Positioning, Strategic Planning, Transitions.
BROWN & WILLIAMSON TOBACCO CORP. Kool Jazz Festival
INFINITY BROADCASTING, WBCN-FM, Boston. AOR.
MERV GRIFFIN BROADCASTING, WIOF-FM, Hartford. A/C and Oldies.
WESTERLY BROADCASTING. Westerly, R.I. WERI-AM, WWRX-FM. Full Service; Classic Rock.
GENERAL CINEMA, WIFI, Philadelphia. CHR.
WMVY, Martha’s Vineyard-Cape Cod, Start-Up, Album Radio 92.7 Adult Album / Oldies.
CURT GOWDY BROADCASTING, WCGY-FM Start-Up “SuperHits” Boston, WEAT-FM West Palm, FL. KOWB-KCGY Laramie, WY.
STRAFFORD BROADCASTING, WWNH-AM / WXKZ-FM, Portsmouth, NH. A/C, Oldies, Country.
SOMMERSET BROADCASTING, WNLC / WTYD, New London, CT. A/C and Oldies.
LEISURE MARKET B’CASTING,, WOTB-FM, Newport, RI General Manager, “The Greatest Artists, All That Jazz”©.
Station Broker: WIVI-FM, St. Croix. USVI.
FAIRBANKS COMMUNICATIONS, WVBF-FM, Boston A/C Top 3 AM Drive; WKOX-AM, Framingham, “MetroWest Radio” – Full service.
CHAMPION BROADCASTING, WBOS-FM, Boston Album Rock.
AROUND TOWN! Boston Cable Channel. Program & Marketing Development.
SCHOONER BROADCASTING, WFAL-FM, Falmouth, Cape Cod A/C. Start-Up
TRIBUNE BROADCASTING, WPIX-FM, New York; “New York PIX The Best” A/C Coordination with WPIX-TV 11.
TANGER COMMUNICATIONS, WCLZ-FM, Portland-Augusta ME AAA / Jazz. Start Up
GILMORE COMMUNICATIONS, WWYZ-FM, Hartford. A/C
HALL COMMUNICATIONS. WMYS-FM, Providence. A/C.
WQMI-FM, Portsmouth, NH. Oldies. Start-Up
CLOSE COMMUNICATIONS, WKNE AM-FM, Keene, WPNH,AM-FM Plymouth, NH.,Full Service, CHR. WTVL-FM, Waterville, ME. Start Up
SAGE BROADCASTING, WINF-AM / WNEZAM, Hartford Country; WZFM White Plains, Classic Hits; WAMQ Albany, NY; A/C, WACO AMFM Waco, TX; Country, WDBR-FM Springfield, IL. CHR
MAKKAY COMMUNCITIONS, WPXC-FM, Cape Cod 13.1 12+ share AOR
WCIB, Falmouth, “Cool 102” Mass Appeal Classic Hits. Start Up
SOUTHERN STARR COMMUNICATIONS. WPLR-FM, New Haven, CT. Classic Rock.
ACKERLEY COMMUNICATIONS, WBOS-FM, Boston. Classic Hits. Start Up
TAYLOR COMMUNICATIONS, WCOD-FM, Hyannis / Cape Cod A/C
BOSTON CELTICS COMMUNICATIONS, WEEI-AM, Boston. Sports Talk “Know the Score!”
KISS VIDEO REQUEST SHOW / WXKS, FM, Boston Pyramid Broadcasting & WHLL-TV / 27. Executive Producer, Start-Up.
FULLER-JEFFREY BROADCASTING, WHOM-FM, Portland, ME. A/C
LICENSEE – CLARK BROADCASTING OF NEW HAMPSHIRE, INC. Owner / Operator. General Manager.
Start-up of Docket 80-90 WNNH-FM, Concord (Henniker), “New Hampshire’s OLDIES 99”. Award winning, live, full-service 6kw FM.
Combined News service with WMUR-TV/9. ABC. Sold June, 2000, to Tele-Media Broadcasting, $3 million package.
IMES COMMUNICAITONS WMUR-TV / 9 (ABC), Manchester, NH. Special Advisor to VP/GM for positioning, sales,
programming, talent, branding and community relations. Introduced radio simulcasts of newscasts and network weather services.
NEW HAMPSHIRE ASSOCIATION OF BROADCASTERS, State Chairman, elected two terms. Board of Directors, 10 years.
GATEWAY COMMUNICATIONS WHOB-FM, Nashua, NH. Directed Hot A/C Start-Up. Arranged $5mm sale to Tele-Media.
TELE-MEDIA BROADCASTING New Hampshire Market Manager. Start-up to combine cultures, increased sales and direct operations WNNH-FM, Concord, Oldies; WHOB-FM, Nashua Hot A/C, WLKZ-FM, Laconia, NH (Boston ADI). Oldies. Local Services.
MONITOR BROADCASTING / COADY DIEMAR GROUP, Investment Bankers, New York City. Acquisition Studies / Presentations.
UNIVERSITY OF MASSACHUSETTS, WUMB-FM, Boston. Marketing.
PANTHER BREWING, Norwood, MA. Direction, placement & creative radio for new THIN ICE “one carb” beverage, 30 markets.
GALAXY COMMUNICATIONS, Syracuse, N.Y. WZUN SUNNY A/C Class A FM jumped to Top 5, 25-54, 2nd book. Turn-Around.
HALL COMMUNICATIONS, Start Up. WKNL KOOL 101, Norwich, CT. Oldies. First book #3 12+ & 25-54.
GREAT EASTERN BROADCASTING, WTPL-FM The PULSE Concord, NH. Local News Talk Sports & TV 9. Profitable 4 mo. Start-Up. W
CHICAGO NETWORK, CLASSICAL 98.7 WFMT, Chicago. Sales and Marketing.
HALL COMMUNICATIONS Classic Hits WNLC, New London, CT. Fit with co-owned Oldies WKNL. Customized Start-Up #1 Men 25-54.
INDEPENDENT TALK SHOW DIRECTION – Development of special interest programs & talk show services.
CARTER BROADCASTING WCRN True Talk 830 – Worcester-Boston, Program Development, Management, Sales, Transition to 50 kw
LICENSEE – MANAGING PARTNER MERRIMACK VALLEY RADIO, LLC. 980 WCAP-AM, Lowell, MA. “Everybody gets It!”
2007 Turn Around. Tripled cash billing, partnership with WCVB-TV 5, ALL LIVE & LOCAL Talk / Info / Sports.
Built staff and service relations. Nighttime oldies music format: “The Beatles & Before” ©
CARDAGIN MOBILE APPLICATION SMARTPHONE NETWORK. Radio marketing direction.
WATD, MARSHFIELD, MA. Music rebuild. Variety A/C.
WSAR-AM, Fall River, MA. Management Training.
BLOOMBERG RADIO, New York City. Confidential Assignment to establish Boston LMA.
BINNIE MEDIA, New Hampshire. Assignment to build the news brand service NH1 for the Binnie owned radio & television stations.
BOOMER RADIO to access significant 50+ ad dollars and disposable income. I’m a certified Boomer & BBQ Judge.
CONNECTICUT PUBLIC BROADCASTING. Hartford, CT. Signal expansion and maximization.
COX MEDIA WFXT FOX25 BOSTON. Morning News simulcast on 50kw AM 830 WCRN.
TOWER CONNECTIONS – VERTICAL BRIDGE, BOCA RATON, FL.
PROFITABLE CONNECTION OF BROADCAST WITH DIGITAL SOLUTIONS
45+ CONTENT AND ADVERTISING TARGET MARKETING
CONNECT THE DOTS – ADD EFFICIENCY – INCREASE INCOME & BRAND VALUE
To be continued…..’til further notice!