CLARK SMIDT, MEDIA CONNECTOR
Clark F. Smidt, Inc. established 1982 Delivers customized media & marketing strategies for Broadcast & Digital.
Mission Statement:
Increase value for stations, programs, advertising campaigns, business & political service through all media channels.
CLARK SMIDT – RESUME & STATION CHRONOLOG
RED APPLE / WABC New York – Acquisitions
HEARST TELEVISION: WCVB/TV5 Boston & WMUR-TV/9 Manchester NH
IMES COMMUNICATIONS: WMUR-TV/9 ABC Manchester, NH.
COX MEDIA BOSTON: WFXT 25 CBS RADIO: WEEI/FM Boston, MA. Created Softrock Start-Up
BOSTON UNIVERSITY: WBUR, Asst. General Manager & Program Director
TRIBUNE BROADCASTING: WPIX/FM, New York, NY A/C
GROUP W, WESTINGHOUSE BROADCASTING: WBZ & WBZ-FM, Boston
BLOOMBERG RADIO, Boston, MA.
BLAIR RADIO: WCOZ-FM, Boston “Boston’s Best Rock” Start Up
INFINITY BROADCASTING: WBCN, Boston “Your #1 Rock & Roll Connection”
ACKERLEY BROADCASTING: WBOS, Boston Album Classics Start Up
BOSTON CELTICS COMMUNICATIONS: WEEI-AM Boston “Know the Score”
CURT GOWDY BROADCASTING, Boston, WCGY-FM,”Superhits!”
CHAMPION BROADCASTING, WBOS, Boston Album Rock
McCORMICK COMMUNICATIONS, WEZE-AM, Boston”AlbuM Radio 1260″
FAIRBANKS BROADCASTING, WVBF, Boston A/C “V-B Means Very Best”
& WKOX-AM, Framingham,”MetroWest Radio”
UNIVERSITY OF MASSACHUSETTS: WUMB-FM, Boston Folk
GENERAL CINEMA COMMUNICATIONS: WIFI/FM, Philadelphia CHR
NETWORK CHICAGO, Classical WFMT, Chicago BINNIE MEDIA, New Hampshire NH 1 News Network – Start Up
GATEWAY BROADCASTING: WHOB, 106.3 Nashua, NH Hot A/C
GREAT EASTERN RADIO, WTPL-FM, Concord, NH, “The Pulse” Talk Start-Up
CARTER BROADCASTING: WCRN True Talk 830, TV/25 & NorthStar Music HALL COMMUNCIATONS: WNLC/WKNL New London CT. Oldies, Classic Hits Start Up & WMYS-FM, Providence-New Bedford, A/C
MERV GRIFFIN BROADCASTING, WIOF-FM, Hartford A/C & Oldies
LIESURE MARKET, WOTB-FM, Newport, RI Greatest Artists & All That Jazz ©
GILMORE COMMUNICATIONS, WWYZ, Waterbury-Hartford, CT A/C
SOUTHERN BROADCASTING: WPLR-FM, Connecticut’s Classic Rock
SOMERSET COMMUNICATIONS: WNLC-WTYD, New London, CT A/C
SAGE BROADCASTING: Group Programming Classic Hits, A/C, CHR, Country
GALAXY COMMUNICATIONS: WZUN “Sunny 102”, Syracuse, NY A/C
FULLER-JEFFREY BROADCASTING: WHOM, Portland, Maine A/C
MARLIN BROADCASTING: WCLZ, Portland, Maine Album Classics / Jazz
CLOSE COMMUNICATOINS: Keene & Plymouth, NH and Waterville, ME A/C
NESCOTT COMMUNICATIONS, WWNH/WLYT Rochester, NH A/C-Country
MAKKAY BROADCASTING: WPXC, Hyannis, “PIXY 103” Rock 13.2 share
& WCIB, Falmouth “Cool 102″Classic Hits Start Up
MARTHA’S VINEYARD COMMUNICATIONS: WMVY, “Album Radio” Start Up
CHARLES RIVER BROADCASTING, WKPE, Orleans, MA. Album Rock
TAYLOR COMMUNICATIONS, WCOD, Hyannis. A/C
SCHOONER BROADCASTING, WFAL, Falmouth. A/C Start-Up
EDWARD PERRY COMMUNICATIONS: WATD-FM, Marshfield, MA. A/C
WSAR-AM, Fall River, MA. Management Direction. Talk
Connecticut Radio & TV News, Programming, TV Director & Talent:
WHNB-TV/30 NBC, WHCT-TV/18 RKO, WBIS, WDEE, WCDQ, WCCC AM & FM, WPOP. News, A/C, Top 40.
Now Licensee of Clark Media, LLC 1220 AM Stereo WATX, Hamden/New Haven and Digital Anytime Everywhere 1220watx.com Connecticut Classics
SKILLS
Business Development, Marketing, Positioning, Presentation, Management, Motivation, Problem Solving and Strategic Connections. Use of all traditional, social and digital media to gain positive presence, increased awareness and profit. Expertise through extensive broadcast advertising and content direction.
EXPERIENCE
CLARK F. SMIDT, INC. / CLARK MEDIA, LLC since 1982
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- Assisting broadcast, digital and business clients increase presence and bottom line results.
- Customized application and use of existing resources.
CURRENT & RECENT PROJECTS
LICENSEE 1220 AM STEREO WATX, HAMDEN/NEW HAVEN CT and 1220watx.com
REPURPOSE BRADCAST TOWERS FOR OWNER BENEFIT
45+ BOOMER PRESENTATION & INCOME
CONTENT & BUSINESS DEVELOPMENT
PRESENTATION & DELIVERY
BRANDING BOSTON CLASSIC CUP CAR SHOW
ACQUISITION & DIGITAL STRATEGY
POLITICAL MESSAGING CUSTOMIZED MEDIA ASSIGNMENTS
2007 – 2012 980 WCAP-AM, Lowell, MA. Merrimack Valley Radio, LLC. Managing Partner. Purchased heritage Merrimack Valley radio station and rebuilt brand by adding local news, talk, and sports programming to reclaim community presence, 300% increase cash sales. Sold majority stake in June 2012.
2003 – 2004 Long Beach Brewing Co. Norwood, MA. Advertising Director Developed national advertising campaign for “Thin Ice” low carb malt beverage and maximized dollar spend by strategically partnering with radio stations to drive consumer sales.
2000 – 2002 Tele-Media Broadcasting State College, PA. New Hampshire Market Manager. Consolidated sales personnel, operational support, cultures and programming capabilities of three NH radio stations to increase margins and regional presence.
1989 – 2000 Oldies 99 WNNH-FM Concord, NH Managing Partner. CP Built full-service radio station with sixteen employees, partnering with local ABC TV/9 affiliate. Live programming grew enterprise value to $3 million. Sold to Tele-Media Broadcasting in 2000.
1977 – 1981 CBS Owned WEEI-FM Boston, MA. Director: Programming and Promotion. Launched Initial “Softrock” format by combining unique artist programming with several one-liner slogans. Increased audience share 270% and emerge a top-three CBS FM billing station nationwide.
SELECTED ASSIGNMENTS
Ackerly Communications, Boston, MA
Blair Radio WCOZ-FM, Boston, MA
Bloomberg Radio, New York
Binnie Media, NH 1 News Network, Concord-Manchester, New Hampshire
Boston Celtics, Boston, MA
Curt Gowdy Broadcasting, Boston, MA
University of Massachusetts, Boston, MA
Wallace & Washburn Marketing Research, Boston, MA
Westinghouse Broadcasting WBZ-AM / FM, Boston, MA
Fuller-Jeffrey Broadcasting, Portland, ME
Imes Communications WMUR-TV ABC 9, Manchester, NH
Connecticut Public Broadcasting, Hartford, CT
Merv Griffin Communication, Hartford, CT
Hall Communications, Providence, RI & New London, CT.
Tribune Broadcasting WPIX-FM, New York, NY
General Cinema, Philadelphia, PA
Chicago Classical Network WFMT-FM, Chicago, IL
EDUCATION
University of Hartford, W. Hartford, CT Bachelor of Arts in Speech and Psychology. Merit-based full scholarship. Built WWUH-FM, largest public FM radio station in southern New England. Graduate Studies: Boston University.
PERSONAL Board of Directors, YMCA Camp Coniston, Grantham, NH State Chairman, New Hampshire Association of Broadcasters
ADVERTISING CAMPAIGNS
Political, Financial, Legal & Accounting Services, Health Services, Hospitality, Automotive, Travel, Education and Retail
BROADCAST CHRONOLOGY – since 1966
CONNNECTICUT ANNOUNCING / PROGRAMMING, Starting in 1966
WBIS-AM, Bristol; WDEE-WCDQ, Hamden; WCCC AM/FM and WPOP-AM, Hartford. MOR & Top 40.
TELEVISION DIRECTOR / News Editor / Reporter / Announcer: WHNB-TV/30 NBC and WHCT-TV/18 RKO General, Hartford.
UNIVERSITY OF HARTFORD – Full scholarship; Founder – General Manager, built 3kw Stereo WWUH-FM, West Hartford. Educational.
BOSTON UNIVERSITY, 1970. Dept. of Public Affairs. Asst General Mgr & Program Director NPR 20kw WBUR-FM. NPR, CPB, Pacifica.
WESTINGHOUSE BROADCASTING, WBZ, Boston. Operations Director. WBZ/FM Start-Up Station Manager, All Hits CHR/Talk. #6 12+.
BLAIR RADIO, WHDH, INC., Program Manager, WCOZ-FM “Boston’s Best Rock” Start-Up. AOR beat WBCN in first Arbitron. PM Drive.
McCORMACK COMMUNICATIONS, WEZE, Boston, AlbuM 1260. Program Director, PM Drive. Start-Up. Album Hits, Gold, Disco.
CBS RADIO, Director Programming & Promotion, WEEI-FM, Boston. Start-Up. Changed “Mellow Sound” & Created “Softrock” Mass Appeal Adult Album format. CBS/FM Sales Presentations, branding/advertising. #3 CBS-FM billing station after NYC & L.A. 12+ share 5.1, Top 4 all demos, 18-49.
WALLACE & WASHBURN MARKETING RESEARCH, Boston.
CLARK F. SMIDT, INC. BROADCAST ADVISOR established 1982. Management, Programming, Sales, Positioning, Strategic Planning, Transitions.
BROWN & WILLIAMSON TOBACCO CORP. Kool Jazz Festival
INFINITY BROADCASTING, WBCN-FM, Boston. AOR.
MERV GRIFFIN BROADCASTING, WIOF-FM, Hartford. A/C and Oldies.
WESTERLY BROADCASTING. Westerly, R.I. WERI-AM, WWRX-FM. AOR
GENERAL CINEMA, WIFI, Philadelphia. CHR.
WMVY, Martha’s Vineyard, Start-Up, Album Radio 92.7 Adult Album. CURT GOWDY BROADCASTING, WCGY-FM Start-Up “SuperHits” Boston & WEAT-FM West Palm, FL. KOWB-KCGY Laramie, WY. STRAFFORD BROADCASTING, WWNH/WXKZ-FM, Portsmouth, NH. A/C.
SOMMERSET BROADCASTING, WNLC / WTYD, New London, CT. A/C Oldies.
LEISURE MARKET B’CASTING, WOTB-FM, Newport, RI General Manager, “The Greatest Artists, All That Jazz”©. Station Broker: WIVI-FM, St. Croix.
FAIRBANKS COMMUNICATIONS, WVBF-FM, Boston A/C Top 3 AM Drive; & WKOX-AM, Framingham, “MetroWest Radio” – Full service.
CHAMPION BROADCASTING, WBOS-FM, Boston Album Rock.
AROUND TOWN! Boston Cable Channel. Program & Marketing Development.
SCHOONER BROADCASTING, WFAL-FM, Falmouth, Cape Cod A/C. Start-Up
TRIBUNE BROADCASTING, WPIX-FM, New York; “New York PIX The Best” with A/C Coordination for WPIX-TV 11.
TANGER COMMUNICATIONS, WCLZ-FM, Portland-Augusta ME AAA / Jazz.
GILMORE COMMUNICATIONS, WWYZ-FM, Hartford. A/C
HALL COMMUNICATIONS. WMYS-FM, Providence. A/C. WQMI-FM, Portsmouth, NH. Oldies. Start-Up
CLOSE COMMUNICATIONS, WKNE AM-FM, Keene, WPNH,AM-FM Plymouth, NH. Full Service, CHR. WTVL-FM, Waterville, ME. Start Up
SAGE BROADCASTING, WINF-AM / WNEZAM, Hartford Country; WZFM White Plains, Classic Hits; WAMQ Albany, NY; A/C, WACO AMFM Waco, TX; Country, WDBR-FM Springfield, IL. CHR
MAKKAY COMMUNCITIONS, WPXC-FM, Cape Cod 13.1 12+ share AOR &
WCIB, Falmouth, “Cool 102” Mass Appeal Classic Hits. Start Up
SOUTHERN STARR COMM. WPLR-FM, New Haven, CT. Classic Rock.
ACKERLEY COMMUNICATIONS, WBOS-FM, Boston. Classic Hits. Start Up
TAYLOR COMMUNICATIONS, WCOD-FM, Hyannis / Cape Cod A/C
BOSTON CELTICS COMMUNNICATIONS., WEEI-AM, Boston. Sports
KISS VIDEO REQUEST SHOW, WXKS/FM Pyramid Broadcasting & WHLL-TV / 27. Executive Producer, Start-Up.
FULLER-JEFFREY BROADCASTING, WHOM-FM, Portland, ME. A/C
LICENSEE – CLARK BROADCASTING OF NEW HAMPSHIRE, INC. Owner / Operator. General Manager. Start-up of Docket 80-90 WNNH-FM, Concord (Henniker), “New Hampshire’s OLDIES 99”. Award winning, live, full-service 6kw FM. Combined News service with WMUR-TV/9. ABC. Sold June, 2000, to Tele-Media Broadcasting, $3 million package.
IMES COMMUNICAITONS WMUR-TV / 9 (ABC), Manchester, NH. Special Advisor to VP/GM for positioning, sales,
programming, talent, branding and community relations. Introduced radio simulcasts of newscasts and network weather services.
NEW HAMPSHIRE ASSOCIATION OF BROADCASTERS, State Chairman, elected two terms. Board of Directors, 10 years.
GATEWAY COMMUNICATIONS WHOB-FM, Nashua, NH. Directed Hot A/C Start-Up. Arranged $5mm sale to Tele-Media.
TELE-MEDIA BROADCASTING New Hampshire Market Manager. Start-up to combine cultures, increased sales and direct operations WNNH-FM, Concord, Oldies; WHOB-FM, Nashua Hot A/C, WLKZ-FM, Laconia, NH (Boston ADI). Oldies. Local Services.
MONITOR BROADCASTING / COADY DIEMAR GROUP, Investment Bankers, New York City. Acquisition Studies / Presentations.
UNIVERSITY OF MASSACHUSETTS, WUMB-FM, Boston. Marketing.
PANTHER BREWING, Norwood, MA. Direction, placement & creative for new THIN ICE “one carb” beverage, 30 markets.
GALAXY COMMUNICATIONS, Syracuse, N.Y. WZUN SUNNY A/C Class A FM jumped to Top 5, 25-54, 2nd book. Turn-Around.
HALL COMMUNICATIONS, Start Up. WKNL KOOL 101, Norwich, CT. Oldies. First book #3 12+ & 25-54.
GREAT EASTERN BROADCASTING, WTPL-FM The PULSE Concord, NH. Local News Talk Sports & TV 9. Profitable 4 mo. Start-Up.
CHICAGO NETWORK, CLASSICAL 98.7 WFMT, Chicago. Sales & Marketing.
HALL COMMUNICATIONS Classic Hits WNLC, New London, CT. Fit with co-owned Oldies WKNL. Customized Start-Up #1 Men 25-54.
CARTER BROADCASTING WCRN True Talk 830 – Worcester-Boston, Program Development, Management, Sales, Transition to 50 kw
LICENSEE – MANAGING PARTNER MERRIMACK VALLEY RADIO, LLC. 980 WCAP-AM, Lowell, MA. “Everybody gets It!” 2007 Turn Around. Tripled cash billing, partnership with WCVB-TV 5, ALL LIVE & LOCAL Talk / Info / Sports. Built staff and service relations. Nighttime oldies music format: “The Beatles & Before” ©
CARDAGIN MOBILE APPLICATION SMARTPHONE NETWORK.
WATD, MARSHFIELD, MA. Music rebuild. Variety A/C.
WSAR-AM, Fall River, MA. Management Training. BLOOMBERG RADIO, New York City. Assignment to establish Boston LMA.
BINNIE MEDIA, New Hampshire. Assignment to build the news brand service NH1 for the Binnie owned radio & television stations.
CONNECTICUT PUBLIC BROADCASTING. Hartford, CT. Signal expansion .
COX MEDIA WFXT FOX/25 BOSTON. AM News simulcast on 830 WCRN. BROADCAST TOWER SALES – VERTICAL BRIDGE, BOCA RATON, FL. RESCUE PROJECT: 1220 AM STEREO WATX, HAMDEN/NEW HAVEN. RED APPLE / WABC NEW YORK – Acquisition Strategy. 60s-80s BOOMER RADIO to access significant ad dollars.
PROFITABLE CONNECTION OF BROADCAST WITH DIGITAL SOLUTIONS
45+ CONTENT AND ADVERTISING TARGET MARKETING
CONNECT THE DOTS – ADD EFFICIENCY – INCREASE BRAND VALUE
To be continued…..’til further notice!