YOUR INVITATION
CUSTOM ADVICE... WITHOUT ANY OBLIGATION
Our first communication is FREE!
Receive a prompt and CONFIDENTIAL response.
ALL WORK BY CUSTOM ARRANGEMENT...
One On One - Personal Assistance.
Specifically Targeting Your Priorities.
Station, Market and On-Site Visits.
Cost-Efficient Agreements that DELIVER Results!
Our basic disclaimer:
The input offered is the experienced opinion of Clark Smidt who, along with Clark F. Smidt, Inc. will not be held accountable for misinterpretation or improper execution.
By offering information, you will be contacted with an actionable response, without obligation. Transfer of your confidential information to third parties or the release of any confidential information is strictly prohibited.
Receive a prompt and CONFIDENTIAL response.
ALL WORK BY CUSTOM ARRANGEMENT...
One On One - Personal Assistance.
Specifically Targeting Your Priorities.
Station, Market and On-Site Visits.
Cost-Efficient Agreements that DELIVER Results!
Our basic disclaimer:
The input offered is the experienced opinion of Clark Smidt who, along with Clark F. Smidt, Inc. will not be held accountable for misinterpretation or improper execution.
By offering information, you will be contacted with an actionable response, without obligation. Transfer of your confidential information to third parties or the release of any confidential information is strictly prohibited.
Contact Clark
Meet Clark Smidt, Broadcast Advisor
Growing up in New York City, Clark had early connections with major media. He began working in commercial radio as a teenager at WBIS, Bristol, CT. Clark received a full scholarship for building 3kw stereo WWUH-FM while earning his B.A. in speech and psychology at the University of Hartford, also working at Connecticut radio and TV stations WPOP, WCCC, TV/30 (NBC) and TV/18 (RKO General).
Moving to Boston Clark converted Boston University's 20kw WBUR-FM to stereo as Asstistant General Manager & Program Director, then moving to Westinghouse powerhouse WBZ Radio, as Operations Director.
Clark started the formats at WBZ-FM (Top 40) and introduced the legendary WCOZ-FM (AOR) for Blair Radio/WHDH, Boston.
As Director of Programming & Promotion at CBS Owned WEEI-FM, Boston, Clark created Mass Appeal Adult Album (Triple A) and was the first to use the positioning handle "Softrock", in 1977.
Moving to Boston Clark converted Boston University's 20kw WBUR-FM to stereo as Asstistant General Manager & Program Director, then moving to Westinghouse powerhouse WBZ Radio, as Operations Director.
Clark started the formats at WBZ-FM (Top 40) and introduced the legendary WCOZ-FM (AOR) for Blair Radio/WHDH, Boston.
As Director of Programming & Promotion at CBS Owned WEEI-FM, Boston, Clark created Mass Appeal Adult Album (Triple A) and was the first to use the positioning handle "Softrock", in 1977.
WEEI-FM recorded a record ARBitron 5.1 share 12+, ranked Top 4 in all prime demos and became the 3rd highest billing station for the CBS/FM station group, behind only New York and L.A.
WEEI/FM featured the award winning ad campaign for outdoor, TV and print: "The Eagles. Without the turkeys." "Joni. Without the baloni." etc.
After leaving CBS in '81, Clark established the consulting service:
CLARK F. SMIDT, INC, BROADCAST ADVISOR
Clark has gotten results for more than 100 clients and became the F.C.C. licensee of Clark Broadcasting of New Hampshire (he built and was owner-operator of award winning WNNH-FM, Concord, "New Hampshire's OLDIES 99" from a Docket 80-90 Construction Permit).
Thoughout the 90's Clark served as Broadcast Advisor to WMUR-TV/9, (ABC) Manchester, NH and, in 1995, began simulcasting the Channel 9 Television News on WNNH Oldies 99 Radio, a technique now used by major operators.
Clark Broadcasting sold full service WNNH to Tele-Media, in 2000. Clark Smidt stayed on as Regional Market General Manager running Boston ADI stations WNNH (Oldies), WLKZ-FM, Laconia (Classic Hits) and WHOB-FM, Nashua (Hot A/C).
Clark Smidt continues to increase enterprise value, gaining sales, audience and positive presence, traveling to clients from his office in Andover, MA, just north of Boston.
RECENT SUCCESS STORIES Include:
HALL COMMUNICATIONS
Classic Hits 98-7, WNLC, New London, CT. ("The Sound") jumps to #1 Men 25-54 in one book, #3 in 25-54; #1 midday.
Oldies KOOL 101, WKNL, New London, CT. Jumps from #7 to #3 in its first book.
GREAT EASTERN RADIO
Startup up of Concord-Manchester WTPL-FM "The Pulse" with "New Hampshire Talk and Major League Sports."
GALAXY COMMUNICATIONS
"Sunny 102" Syracuse A/C moves into sustaining Top 5 demo for "Softrock".
National Radio Advertising Campaign for THIN ICE (One Carb Hard Lemonade beverage) with creative, negotiation and promotion in 30 markets.
CARTER BROADCASTING
"TRUE TALK 830, WCRN, Worcester"
980 WCAP Everybody Gets It
Live and Local Merrimack Valley Radio, www.980wcap.com
And when we're not talking - Hear "The Beatles and Before" © Clark Smidt '07
BROADCAST IDEAS
Ready to customize locally with competitive formats and effective marketing strategies to deliver results in today's highly competitive environment.
After leaving CBS in '81, Clark established the consulting service:
CLARK F. SMIDT, INC, BROADCAST ADVISOR
Clark has gotten results for more than 100 clients and became the F.C.C. licensee of Clark Broadcasting of New Hampshire (he built and was owner-operator of award winning WNNH-FM, Concord, "New Hampshire's OLDIES 99" from a Docket 80-90 Construction Permit).
Thoughout the 90's Clark served as Broadcast Advisor to WMUR-TV/9, (ABC) Manchester, NH and, in 1995, began simulcasting the Channel 9 Television News on WNNH Oldies 99 Radio, a technique now used by major operators.
Clark Broadcasting sold full service WNNH to Tele-Media, in 2000. Clark Smidt stayed on as Regional Market General Manager running Boston ADI stations WNNH (Oldies), WLKZ-FM, Laconia (Classic Hits) and WHOB-FM, Nashua (Hot A/C).
Clark Smidt continues to increase enterprise value, gaining sales, audience and positive presence, traveling to clients from his office in Andover, MA, just north of Boston.
RECENT SUCCESS STORIES Include:
HALL COMMUNICATIONS
Classic Hits 98-7, WNLC, New London, CT. ("The Sound") jumps to #1 Men 25-54 in one book, #3 in 25-54; #1 midday.
Oldies KOOL 101, WKNL, New London, CT. Jumps from #7 to #3 in its first book.
GREAT EASTERN RADIO
Startup up of Concord-Manchester WTPL-FM "The Pulse" with "New Hampshire Talk and Major League Sports."
GALAXY COMMUNICATIONS
"Sunny 102" Syracuse A/C moves into sustaining Top 5 demo for "Softrock".
National Radio Advertising Campaign for THIN ICE (One Carb Hard Lemonade beverage) with creative, negotiation and promotion in 30 markets.
CARTER BROADCASTING
"TRUE TALK 830, WCRN, Worcester"
980 WCAP Everybody Gets It
Live and Local Merrimack Valley Radio, www.980wcap.com
And when we're not talking - Hear "The Beatles and Before" © Clark Smidt '07
BROADCAST IDEAS
Ready to customize locally with competitive formats and effective marketing strategies to deliver results in today's highly competitive environment.