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 Growing
up in New York City, Clark had early connections with major media.
He began working in commercial radio as a teenager at WBIS, Bristol,
CT. Clark received a full scholarship for building 3kw stereo WWUH-FM
while earning his B.A. in speech and psychology at the University
of Hartford, also working at Connecticut radio and TV stations WPOP,
WCCC, TV/30 (NBC) and TV/18 (RKO General).
Moving to Boston Clark converted Boston University's
20kw WBUR-FM to stereo as Asstistant General Manager
& Program Director, then moving to Westinghouse powerhouse WBZ
Radio, as Operations Director.
Clark started the formats at WBZ-FM
(Top 40) and introduced the legendary WCOZ-FM (AOR)
for Blair Radio/WHDH, Boston.
As Director of Programming & Promotion at CBS
Owned WEEI-FM, Boston, Clark created Mass Appeal
Adult Album (Triple A) and was the first to use the positioning
handle "Softrock", in 1977.
 WEEI-FM recorded a record ARBitron
5.1 share 12+, ranked Top 4 in all prime demos and became the
3rd highest billing station
for the CBS/FM station group, behind only New
York and L.A.
 WEEI/FM featured the award winning ad campaign for
outdoor, TV and print: "The Eagles. Without the turkeys." "Joni.
Without the baloni." etc.
After leaving CBS in '81,
Clark established the consulting service:
CLARK F. SMIDT, INC
BROADCAST ADVISOR
Clark has gotten results for more than 100
clients and became the F.C.C. licensee
of Clark Broadcasting of New Hampshire (he built
and was owner-operator of award winning WNNH-FM, Concord,
"New Hampshire's OLDIES 99" from a Docket 80-90
Construction Permit).
Thoughout th 90's Clark served as Broadcast Advisor
to WMUR-TV/9, (ABC) Manchester, NH and,
in 1995, began simulcasting the Channel 9 Television News on WNNH
Oldies 99 Radio, a technique now used by major operators.
Clark Broadcasting sold full service WNNH to Tele-Media,
in 2000. Clark Smidt stayed on as Regional Market General
Manager running Boston ADI stations WNNH (Oldies),
WLKZ-FM, Laconia (Classic Hits) and WHOB-FM,
Nashua (Hot A/C).
Clark Smidt continues to increase enterprise
value, gaining sales, audience and positive presence,
traveling to clients from his
office in Andover, MA, just north of Boston.
RECENT SUCCESS STORIES Include:
HALL COMMUNICATIONS
Classic Hits 98-7, WNLC, New London, CT. ("The Sound")
jumps to #1 Men 25-54 in one book. Solid first year gains in all
25-54 demos; #1 midday.
Oldies KOOL 101, WKNL, New London, CT.
Jumps from #7 to #3 in its first book.
GREAT EASTERN RADIO
Startup up of Concord-Manchester WTPL-FM "The Pulse"
with "New Hampshire Talk and Major League Sports."
GALAXY COMMUNICATIONS
"Sunny 102" Syracuse A/C moves into sustaining
Top 5 demo for "Softrock".
National Radio Advertising Campaign for THIN
ICE (One Carb Hard Lemonade beverage) with creative, negotiation
and promotion in 30 markets.
CARTER BROADCASTING
"TRUE TALK 830, WCRN, Worcester"
ATTORNEY JIM SOKOLOVE, Boston
Program Development, Direction and Placement
"THE FUNERAL SHOW - INSIDE THE BOX"
Direction and Syndication
BROADCAST IDEAS
Ready to customize locally with competitive
formats and effective marketing strategies to deliver results in
today's highly competitive environment. |
