CLARK SMIDT personally assists clients increase enterprise value, gain sales, build audience and positive presence.

Here's the text from the insert on the right (by Galaxy Communications CEO Ed Levine).

You weren't a big fan of consultants?
We eventually did start to work with independent consultants over the years but, generally, we didn't have a lot of use for them. Frankly, I don't have a lot of use for them now. I had an AC station - WZUN - that was struggling, and I brought in three of the top AC consultants by reputation over a three-year period. I handed them a radio station with bad ratings and three years later I got a radio station with disastrous ratings. I hired a small independent guy that I had known for a long time, Clark Smidt, who's done some work in Boston very successfully over the years. Clark had this vision of where the AC hole in the market was. A year later we have a three-and-a-half share and probably the hotest radio station in Syracuse right now. Having been a consultant I can say there are a lot of very smart guys, but when you get to the second and third teams, they have a formula. As much as they say, "We're going to listen to the market," my experience is that they're going to listen to the market and then adhere to the formula. The more I've seen it over the last 25 years, the more I think that is true.