YOUR INVITATION
CUSTOM ADVICE... WITHOUT ANY OBLIGATION
Our first communication is FREE!
Receive a prompt and CONFIDENTIAL response.
ALL WORK BY CUSTOM ARRANGEMENT...
One On One - Personal Assistance.
Specifically Targeting Your Priorities.
Station, Market and On-Site Visits.
Cost-Efficient Agreements that DELIVER Results!
Our basic disclaimer:
The input offered is the experienced opinion of Clark Smidt who, along with Clark F. Smidt, Inc. will not be held accountable for misinterpretation or improper execution.
By offering information, you will be contacted with an actionable response, without obligation. Transfer of your confidential information to third parties or the release of any confidential information is strictly prohibited.
Receive a prompt and CONFIDENTIAL response.
ALL WORK BY CUSTOM ARRANGEMENT...
One On One - Personal Assistance.
Specifically Targeting Your Priorities.
Station, Market and On-Site Visits.
Cost-Efficient Agreements that DELIVER Results!
Our basic disclaimer:
The input offered is the experienced opinion of Clark Smidt who, along with Clark F. Smidt, Inc. will not be held accountable for misinterpretation or improper execution.
By offering information, you will be contacted with an actionable response, without obligation. Transfer of your confidential information to third parties or the release of any confidential information is strictly prohibited.
Contact Clark
EXPERIENCE
BROADCAST ADVISOR CLARK F. SMIDT, INC. was established in 1982, offering personal and customized assistance to increase the value of broadcast stations and for retail advertisers using broadcasting.
Clients have been from major markets including New York and Boston along with communities in New Hampshire, Maine and Cape Cod.
Clark has said of his SIX decades in our business...
Clark has said of his SIX decades in our business...
- "The greatest benefit of working in media is being able to create positive results from opportunities and encouraging excellent teams of people."
- "The priorities are profit and client service. Connecting with the local audience creates repeat customers."
- "Stations and businesses get fast, profitable results. We can turn direction on a dime to deliver immediate winning strategies without adding cost."
"Customized Local Application Wins!"
OWNER-OPERATOR-LICENSEE
In 2007 Clark returned to ownership with WCAP 980 - Merrimack Valley Radio, Lowell, MA Listen Live at www.980wcap.com.
In 2007 Clark returned to ownership with WCAP 980 - Merrimack Valley Radio, Lowell, MA Listen Live at www.980wcap.com.
In 1987, Clark Smidt began work on radio ownership assisted by Erwin Krasnow, Esq. and Bill Kennard, Esq. with a Docket 80-90 application for Super Class A start-up WNNH 99.1 FM, Concord, "New Hampshire's OLDIES 99."
Managing WNNH as licensee Clark Broadcasting of New Hampshire, Inc., Clark motivated a talented, hand-picked staff to carve out a significant advertiser and audience base during the extremely tough economic times of the early '90s. A major market sound and outstanding client service made WNNH an immediate winner.
Having been in the business during six decades has given Clark a tremendous perspective along with the advantage of understanding all cost-efficient opportunities.
Clark was Broadcast Advisor to WMUR-TV/9, (ABC) Manchester, N.H. (1990-2000) and simulcast the Channel 9 Television News on WNNH Oldies 99 Radio, and was also elected Chairman of The New Hampshire Association of Broadcasters two terms and served on the Board of Directors from 1992-2002.
After selling WNNH, Clark became Tele-Media's Regional Market General Manager running WNNH, WLKZ-FM, Laconia (Oldies) and WHOB-FM, Nashua (Hot A/C), all within the Boston ADI.
PLEASE SEE PARTIAL LIST OF CLIENTS
Having been in the business during six decades has given Clark a tremendous perspective along with the advantage of understanding all cost-efficient opportunities.
Clark was Broadcast Advisor to WMUR-TV/9, (ABC) Manchester, N.H. (1990-2000) and simulcast the Channel 9 Television News on WNNH Oldies 99 Radio, and was also elected Chairman of The New Hampshire Association of Broadcasters two terms and served on the Board of Directors from 1992-2002.
After selling WNNH, Clark became Tele-Media's Regional Market General Manager running WNNH, WLKZ-FM, Laconia (Oldies) and WHOB-FM, Nashua (Hot A/C), all within the Boston ADI.
PLEASE SEE PARTIAL LIST OF CLIENTS
A Respected Industry Voice
Clark Smidt discusses Red Sox baseball rights and broadcasts on Emily Rooney's WGBH-TV "Newsmakers" program, June, 2006.
LOCAL LOCAL LOCAL GIVES RADIO THE BIG PROFIT
Volume 22, Issue 18,
Jim Carnegie, Editor & Publisher
Wednesday Morning January 26th, 2005
CLARK SMIDT ON THE P.R. CAMPAIGN FOR LOCAL RADIO - RBR 1/25/05
Solid presentation and common sense basics could be logical keys to radio's next renaissance. Great sounding, well done radio doesn't have to add cost. Encourage the staff and promote their strengths.. Know the signal area and the fact that every station has a different set of circumstances, challenges, competitive arena and market opportunities. Local content, local connect. Listeners may not offer a concise explanation but they pick up on canned, non-local service and tune-out. Too much voice tracking and syndication hurts talent development. Overly researched playlists can build boring stations and alienate listeners starved to hear more tunes. Variety can be mass-appeal, rather than eclectic. Content is king and local, local, local will keep radio on top as the media's best one-on-one communicator and cost-efficient ad vehicle. Radio sells itself 24 / 7. When your station sounds great and appeals to clients and their customers, it makes money. Consider our mandate as coordination of clusters while making sure excellent material - programming, commercials, local services, enthusiasm - is properly packaged and consistently on the air that's licensed to us.
Jim Carnegie, Editor & Publisher
Wednesday Morning January 26th, 2005
CLARK SMIDT ON THE P.R. CAMPAIGN FOR LOCAL RADIO - RBR 1/25/05
Solid presentation and common sense basics could be logical keys to radio's next renaissance. Great sounding, well done radio doesn't have to add cost. Encourage the staff and promote their strengths.. Know the signal area and the fact that every station has a different set of circumstances, challenges, competitive arena and market opportunities. Local content, local connect. Listeners may not offer a concise explanation but they pick up on canned, non-local service and tune-out. Too much voice tracking and syndication hurts talent development. Overly researched playlists can build boring stations and alienate listeners starved to hear more tunes. Variety can be mass-appeal, rather than eclectic. Content is king and local, local, local will keep radio on top as the media's best one-on-one communicator and cost-efficient ad vehicle. Radio sells itself 24 / 7. When your station sounds great and appeals to clients and their customers, it makes money. Consider our mandate as coordination of clusters while making sure excellent material - programming, commercials, local services, enthusiasm - is properly packaged and consistently on the air that's licensed to us.