Total SOFTROCK Awareness: TV, Outdoor, Print, Events, Delivery, Music, Style and Unique Local Services combined to establish the original
Mass Appeal Adult Album format as Top of Mind with audience and advertisers.
Stations they remember WEEI-FM Bostonwas the first station to use the term"soft rock,"with branding slogans such as: "The Eagles. Without the turkeys" and"Joni. Without the baloni." At CBS Radio, Clark Smidt formulated the original presentation as the first popular Mass Appeal Triple A. In addition to offering a special fresh, familiar music list of album cuts and on-air flow, SOFTROCK FM 103featured a relaxed presentation by superb announcers with local content & connection. WEEI/FM was Top 4 in ALL 18-54 demographics billing #3 at CBS/FM, only behind New York & LA.
ADVERTISING, P.R. AND BROADCASTING SINCE 1982 Imes Communications, WMUR-TV/9 ABC Manchester, NH. Hearst Television, WCVB/-TV5 Boston; WMUR-TV/9 Manchester NH Tribune Broadcasting, WPIX/FM, New York, NY A/C Westinghouse Broadcasting, WBZ & WBZ-FM, Boston Wallace & Washburn Marketing Research, Boston, MA
Boston Back Bay & Prudential Tower
Boston University WBUR, Asst. General Manager & Program Director (NPR, Pacifica, CPB) Blair Radio, WCOZ-FM, Boston "Boston's Best Rock" Start Up Infinity Broadcasting, WBCN, Boston "Your #1 Rock & Roll Connection" Ackerley Communications, WBOS, Boston "Album Classics" Boston Celtics Communications, WEEI-AM Boston "Know the Score" Boston University, WBUR-FM, Boston Curt Gowdy Broadcasting, Boston, W. Palm Beach, FL; Laramie, WY; WCGY, Boston "The Superhits!" Champion Broadcasting, WBOS, Boston Album Rock McCormack Communications, WEZE-AM, Boston "AlbuM Radio 1260" Fairbanks Communications, WVBF & WKOX, Boston A/C "The V-B means the Very Best!" & "MetroWest Radio" 1200 University of Massachusetts, WUMB-FM, Boston Folk General Cinema Communications, WIFI/FM, Philadelphia CHR Network Chicago, Classical WFMT, Chicago, IL.
Great Eastern Radio, WTPL-FM, "The Pulse", Concord, NH Talk Nescott Communications, WXKZ-WWNH, Rochester, NH A/C-Country
Binnie Media, Derry/Portsmouth and Concord, New Hampshire for new news service NH1, radio & television And, on CAPE COD, MA. Makkay Broadcasting, WPXC "PIXY 103" Album Rock 13.2 share & WCIB "Cool 102" introduction of Classic Hits Martha's Vineyard Communications, WMVY, "Album Radio 92.7" Charles River Broadcasting, WKPE Album Rock Taylor Communications, WCOD, A/C Schooner Broadcasting, WFAL, A/C
WATD-FM, Marshfield, MA. A/C WSAR-AM, Fall River, MA. News/Talk CLARK SMIDT FOUNDED AND BUILT WWUH-FM, West Hartford, CT. at THE UNIVERSITY OF HARTFORD. The non-comercial 6kw operation is celebrating it's 45th ANNIVERSARY. Original sign: July 15, 1968.
Clark Smidt & The Great "Cousin Brucie" Morrow.
Lake George, NY, 2007. New York State Broadcasters Convention.