Total SOFTROCK Awareness: TV, Outdoor, Print, Events, Delivery, Music, Style and Unique Local Services combined to establish the original
Mass Appeal Adult Album format as Top of Mind with audience and advertisers.
Stations they remember WEEI-FM Bostonwas the first station to use the term "soft rock," with branding slogans such as: "The Eagles. Without the turkeys" and "Joni. Without the baloni." At CBS Radio, Clark Smidt formulated the original presentation as the first popular Mass Appeal Triple A. In addition to offering a special fresh, familiar music list of album cuts and on-air flow, SOFTROCK FM 103featured a relaxed presentation by superb announcers with local content & connection. WEEI/FM was Top 4 in ALL 18-54 demographics billing #3 at CBS/FM, only behind New York & LA.
ADVERTISING, P.R. AND BROADCASTING SINCE 1982 Imes Communications, WMUR-TV/9 ABC Manchester, NH. Hearst Television, WCVB/-TV5 Boston; WMUR-TV/9 Manchester NH Tribune Broadcasting, WPIX/FM, New York, NY A/C Westinghouse Broadcasting, WBZ & WBZ-FM, Boston Wallace & Washburn Marketing Research, Boston, MA
Boston Back Bay & Prudential Tower
Blair Radio, WCOZ-FM, Boston "Boston's Best Rock" Infinity Broadcasting, WBCN, Boston "Your #1 Rock & Roll Connection" Ackerley Communications, WBOS, Boston "Album Classics" Boston Celtics Communications, WEEI-AM Boston "Know the Score" Boston University, WBUR-FM, Boston (NPR, Pacifica, CPB) Curt Gowdy Broadcasting, Boston, W. Palm Beach, FL; Laramie, WY; WCGY, Boston "The Superhits!" Champion Broadcasting, WBOS, Boston Album Rock McCormack Communications, WEZE-AM, Boston "AlbuM Radio 1260" Fairbanks Communications, WVBF & WKOX, Boston A/C "The V-B means the Very Best!" & "MetroWest Radio" 1200 University of Massachusetts, WUMB-FM, Boston Folk General Cinema Communications, WIFI/FM, Philadelphia CHR Network Chicago, Classical WFMT, Chicago, IL.
Great Eastern Radio, WTPL-FM, "The Pulse", Concord, NH Talk Nescott Communications, WXKZ-WWNH, Rochester, NH A/C-Country
Binnie Media, Derry/Portsmouth and Concord, New Hampshire for new news service NH1, radio & television And, on CAPE COD, MA. Makkay Broadcasting, WPXC "PIXY 103" Album Rock 13.2 share & WCIB "Cool 102" introduction of Classic Hits Martha's Vineyard Communications, WMVY, "Album Radio 92.7" Charles River Broadcasting, WKPE Album Rock Taylor Communications, WCOD, A/C Schooner Broadcasting, WFAL, A/C
WATD-FM, Marshfield, MA. A/C WSAR-AM, Fall River, MA. News/Talk CLARK SMIDT FOUNDED AND BUILT WWUH-FM, West Hartford, CT. at THE UNIVERSITY OF HARTFORD. The non-comercial 6kw operation is celebrating it's 45th ANNIVERSARY. Original sign: July 15, 1968.