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BOSTON MANAGEMENT SINCE 1970
Total Awareness: SOFTROCK TV, Outdoor, Print, Local Features, Delivery, Music, Style and Unique Boston Service Features combined to establish the original
Mass Appeal Adult Album format. Top of Mind with audience and advertisers.
Stations Remembered WEEI-FM Boston 2019 Version Now Available The first station to use the brand"Softrock". Memorable slogans with lasting recognition: "The Eagles. Without the turkeys." "Joni. Without the baloni." "Wonder. Without the thunder." WEEI/FM: The First Mass Appeal Triple A. 7 Boston A/C's & Softrock FM 103 stood out Relaxed presentation. Superb announcers. Current Information. Fresh & Familiar playlist Feeling & Flow. CBS O&O Local Boston Content & Connection. WEEI/FM ranked Top 4 ALL 18-44 demos #3 CBS/FM billing only behind New York & LA. 2019 Softrock Update Available Now
BROADCAST IDEAS Established. 1982. Newspaper '65, AM '66, FM '68, TV '69, Boston Broadcast Management '70 FCC LICENSEE / OWNER '77
Connecticut Public Media Audience Development Vertical Bridge, LLC Broadcast Tower Arrangements 45+ Sponsorship Dollars Political Campaigns Marketing Branding
BROADCAST IDEAS Established. 1982. Newspaper '65, AM '66, FM '68, TV '69, Boston Broadcast Management '70 FCC LICENSEE / OWNER '77 Radio / TV Partnerships: BOSTON 25 Cox Media, Hearst Television: WCVB/TV5 Boston & WMUR-TV/9 Manchester Imes Communications, WMUR-TV/9 ABC Manchester, NH.
LET'S TALK ABOUT YOUR PRIORITIES CLARK 978 502-6633 Lifelong Nor'easter
Clark Smidt & "Cousin Brucie" Morrow, 77 WABC.
New York State Broadcasters Convention, Lake George, NY, 2007.