NOR’EAST RADIO – NOVEMBER 30, 2024

NOVEMBER ’24 PPM BOSTON, NYC, LONG ISLAND, PHILADELPHIA, WASH DC, BALTIMORE

CLARK SMIDT, Broadcast Advisor   www.broadcastideas.com   978 502 6633 clarkfmidt@gmail.com  Advisor/Connector has participated in Greater Boston Broadcast Management since 1970. Listen to WATX AM 1220 CLASSICS! Digital Demo adjusts to your format, market & competition. When the cume audience ranks higher than share rank, it’s time for a New Year’s Resolution and Cost-Efficient Adjustment.

BOSTON (10) SEPTEMBER/OCTOBER/NOVEMBER 2024 CLUSTERS. iHeart leads Beasley 2.6-5.8; a nice final total for Alan Chartrand. iHeart 23.0-24.9-26.6. Beasley 23.1-22.3-20.8. Audacy 22.3-19.5-18.9.

2-1-1. WBZ/FM Beasley Sports, 8.6-8.3-8.5 #6-4-3 cume 447-525-573k. “Sports Hub” wins by a 2.4 share.

1-4-2. WWBX Audacy Hot A/C 9.6-5.6-6.1, #4-5 cume 481-476-462k. Rebounds as Boston’s #1 music station.

5-6-3. WZLX iHeart Classic Rock 4.9-4.4-5.9, #6-6 cume 448-461-441k. Big share jump +1.4 for the top rocker.

4-3-TIE 4. WMJX Audacy A/C 5.2-6.3-5.8, #1 cume 722-734-667k. Pre-Santa. Solid A/C combo for Audacy.

3-2-TIE 4. WROR Beasley Classic Hits 6.1-7.1-5.8, #2-4 cume 641-648-567k. Biggest dip -1.3 in a tight race.

6-5-TIE 4. WBZ-AM iHeart News/Talk 4.4-5.5-5.8, #11-10 cume 317-331-344k. Best News, Traffic, Weather.

7-7-7. WXKS/FM iHeart CHR 4.3-4.4-4.7, #3-2 cume 635-638-647k. Holds at unlucky #7 share. Needs sparkle.

8-8-8. WBUR Boston Univ. N/T 4.2-4.2-4.2, #12 cume 349-327-320k. WBZ-AM news lead grew 0.2-1.3-1.6.

11-10-9. WRKO-AM iHeart Talk 3.5-4.1-4.0, #20 cume 127-143k, Heritage AM stays Top 10 with local talk.

9-8-10. WGBH ‘GBH News/Talk 3.9-4.2-3.9, #13 cume 305-302-293k. Fewer improvements than on WCRB.

T14-12-11. WCRB ‘GBH Classical 2.9-3.4-3.8, #17 cume 233-224-237k. Encore! Another gain for Classical.

10-11-12. WEEI/FM Audacy Sports 4.0-3.7-3.7, #14-16 cume 274-301-267k. Off season time now to regroup.

12-13-13. WKLB Beasley Country 3.4-3.0-2.9, stays #9 cume 387-409-347k. Slips with shows from elsewhere.

13-14-TIE 14. WBQT Beasley Hot A/C 3.1-2.9-2.7, stays #7 cume 442-457-423k. Trailing WWBX by 2.7-3.4.

16-15-TIE 14. WJMN iHeart Rhythmic CHR 2.5-2.7-2.7, #10-11 cume 357-342-333k. Spoiler or just spoiled?

T14-16-16. WBGB Audacy Adult Hits 2.9-2.5-2.6, #8 cume 443-389k. A good fix could make Audacy #2 cluster.

17-17-17. WXRV Northeast Adult Alternative 2.0-2.0-2.1, #17-14 cume 284-250-277k. Nice brand, still flawed.

19-T18-18. WBWL iHeart Country 1.6-1.6-1.5. #15-18 cume 280-230k. Country was once #1, now a 4.4 share.

20-T18-19. WXLO Cumulus Hot A/C 1.5-1.6-1.4, #14-15 cume 297-268k. Big signal is #2 in Worcester at 6.3.

22-23-20. WZRM iHeart Spanish Tropical 1.0-1.0-1.1, #19 cume 137-156k. Hispanic pop 12% total share is 2.0.

21-20-21. WERS Emerson College Adult Alternative 1.2-1.3-1.0, #21 cume 142k, Slipping. Adult Alt Share 3.1.

22. WXKS-AM iHeart Talk 0.8-1.1-0.9, #27-25 cume 29-37k. Compared to 50kw 850 with didly-dip point zip.

23. WBOS Beasley Business News 1.8-0.8-0.8, #22 cume 258-102-99k. Changed Classic Rock to Bloomberg.

24. WNNW-AM Costa-Eagle Spanish Tropical 0.6, 67k #23 cume. 25. WMJX Stream Audacy 0.5, 47k #24.  26. WCCM-AM Costa-Eagle Spanish 0.3, 23k #28 cume.

6-WAY TIE 27 @ 0.1: WRCA-AM Classic Rock
(was WBOS/FM) 30k #26; TIE 27. WUMB UMass Variety 28k #27; TIE 27. WMVX-AM Costa-Eagle Classic

Hits 21k #29; TIE 27. WWFX Cumulus Classic Rock 19k #30; TIE 27. WBGB Stream Audacy 8k #31 cume; TIE 27. WVEI-AM Audacy Sports(Worcester, not WEEI-AM) 3k, #32 cume.  Boston October-November Share Change Range: + 1.4 / – 1.3

NEW YORK (1) SEPTEMBER/OCTOBER/NOVEMBER 2024 CLUSTERS: iHeart 27.0-27.0-26.8, Audacy 20.4-21.0-20.7, Spanish Broadcasting System 7.7-7.1-7.9, Media Holding Inc. 7.1-7.6-7.4, WNYC Public 6.3-7.0-7.0. iHeart repeats again with the Top 2; all Top 5 dip with same rankers; WSKQ Spanish has +0.9 top gain, WABC combines at 5.0. Stations:

1-1-1. WLTW A/C 8.5-8.2-7.8, 3.42-3.55-3.51 million, #1 cume. 3-2-2. WAXQ Classic Rock 6.1-6.1-6.0, 1.87-1.74-1.69mil #7 cume. 5-5-3. WBLS Media Holding Urban A/C 5.1-5.8-5.5, 1.41-1.36mil #9-9 cume. 2-4-4. WHTZ CHR 5.5-5.7-5.4, 2.39-2.53mil #2-4 cume.

4-3-5. WCBS-FM Audacy Classic Hits 5.6-5.5-5.3, 2.37-2.61-2.53mil #3-2-3cume. T7-9-6: WSKQ SBS Spanish Tropical 4.3-4.0-4.9, 1.59-1.72mil #8-6 cume. 6-6-7. WABC-AM Red Apple Talk 4.4-5.0-4.8, 560-503k #18 cume. 7-7-8. WINS-FM Audacy News 4.3-4.6-4.5 (+0.4 stream), 1.62-1.57mil #7-8 cume. 8-9-9. WNEW-FM\ Audacy Hot A/C 4.2-4.4-4.2, 2.29-2.11mil #5 cume.

10-10-10. WNYC Public N/T 3.2-3.9-4.0, 634-620k #17-16 cume. 12-12-11. WFAN-FM Audacy Sports 2.6-3.3-3.6 (+0.9 stream), 1.05mil #12 cume. 11-11-12. WKTU iHeart Rhym CHR 3.7-3.4-3.5, 2.48-2.52mil #4-3 cume. T13-T13-13. WXNY Univision Spanish Tropical 2.7-2.5-2.5, 911-964k #13 cume. 16-16-14. WWPR iHeart Urban Contemp. 2.1-2.2-2.1, 1.09mil #11 cume.

T13-T15-TIE 15: WQXR-FM WNYC Classical 2.3-2.5-2.2, 343-360k #21-19 cume. 15-15-TIE 15: WPAT SBS Spanish A/C 2.6-2.3-2.2, 849-883k #14. 17-17-17. WQHT Media Holding Rhym CHR 2.0-1.8-1.9, 1.14-1.07mil #10-12 cume. T18-18-18: WOR-AM iHeart Talk 1.2-1.4-1.8, 295k #23. T18-T18-19. WPLJ K-Love Contemp. Christian 1.5-1.4-1.6, 696-624k #16-17 cume.

T20-T20-20. WXBK Audacy Classic Hip Hop 1.3-1.2-1.3, 764k #15 cume. T20-T20-21. WKXW Townsquare Talk 1.1-1.2-1.2, 384-359k #20 cume. TIE 22 @ 0.9: WBGO Public Jazz 307-320k #22. TIE 22. WFAN Stream 219k #26 cume. TIE 24 @ 0.8: WFUV Fordham Adult Alt. 274k #25. TIE 24: WNYC-AM Public N/T, 118k #35.

3-WAY TIE 27 @ 0.6: WSKQ Stream 165-211k, #27 cume. TIE 27: WMGQ Beasley A/C 294-281k #24. TIE 27: WKMK Press Country 185k #28. TIE 27: WBBR-AM Bloomberg Business 125-122k #32-33 cume. 29. WHUD Pamal A/C 0.5, 395-326k #19-21 cume. 3 WAY TIE 30 @ 0.4: WWYZ Press Classic Rock 179-156k #26-30 cume. TIE 30: WINS Stream 95k #36. TIE 30: WNUV Hope Spanish Christian 77k #37. iHeart tops Audacy 6.6-6.0-6.1.  NYC Change Range: + 0.9 / – 0.4

LONG ISLAND / NYC (20) SEPT/OCTOBER/NOVEMBER 2024 CLUSTERS. Close Race:  Audacy leads iHeart by 2.2, Connoisseur by 3.2.  Audacy 18.4-17.1-20.2, iHeart 19.6-18.7-18.0, Connoisseur 14.8-16.1-17.0, Cox Media Group 12.0-12.8-11.7.

*LI Stations: 1-1-1. WBAB* CMG Classic Rock 7.9-8.5-7.4, 437-433-392k #2 cume. 3-3-2: WINS-FM Audacy News 4.9-5.6-6.5, 319-336k #8-5 cume. 2-2-3 WHTZ iHeart CHR 6.1-5.7-5.5, 415-420k #1 cume. 4-4-4: WALK* Connoisseur A/C 4.6-5.0-4.9, 380-359k #3 cume.

13-5-5. WFAN Audacy Sports 2.6-4.7-4.6, 218-229k #12 cume. T7-T6-6. WCBS-FM Audacy Classic Hits 4.9-4.0-4.2, 342-321k #5-8 cume. T7-T7-7. WBLI* CMG CHR 3.8-4.0-3.9, 349-353k #4 cume. 6-6-8: WAXQ iHeart
Classic Rock 4.6-4.3-3.8, 305-280k #9 cume. 9-9-9. WKJY* Connoisseur A/C 3.3-3.8-3.7, 333-323k #7 cume.

14-14-10. WWWF* Connoisseur Country 3.4-2.5-3.3, 156-162k #14 cume. 10-10-11. WLTW Audacy A/C 3.5-3.3-3.2, 340-331k #6 cume. 14-TIE 11-12. WNEW-FM Audacy Hot A/C 2.4-2.6-3.0, 253-237k #11 cume. T11-TIE 11-13. WWSK* Connoisseur Rock 2.2-2.6-2.9, 170-167k #13. 11-16-14. WABC-AM Red Apple Talk 3.1-2.0-2.3, 74-78k #19 cume.

T17-T15-15. WHLI Connoisseur Oldies 1.3-2.2-2.2, 95k, #17. 11T-11T-16. WKTU
iHeart Rhym CHR 2.9-2.6-2.1, 290-265k #10 cume. T18-18-17. WOR-AM iHeart Talk 1.3-1.7-2.0, 44-51k #21. 18T-18T-18. WSKQ SBS Spanish Tropical 1.6-1.6-1.9, 127k #16. 19-T19-TIE 19: WWPR iHeart Urban Contemp.  1.2-1.1-1.3, 138-145k #15 cume. 23-23-TIE 19: WLIR* Red Apple Talk 0.6-0.7-1.3, 19k #26 cume.

T19-T19-TIE 21: WPAT SBS Spanish A/C 1.3-1.1-1.0, 71k #20.  17-T19-TIE 21: WINS Stream 1.5-1.1-1.0, 31k #22 cume. 22-22-23. WXKB Audacy Classic Hip Hop 0.8-0.9-0.8, 90k #18 cume. 24. WSHU Sacred Heart Classical 0.5, 23-31k #23. TIE 25 @ 0.4: WBLI* Stream 24k #24, TIE 25: WBBR-AM Bloomberg 11k #30. WHSQ-AM Audacy Sports (former WCBS-AM 88 News) 2.3-1.9-0.8-0.0-0.0 L.I. Change Range: +0.9 / –1.1.

PHILADELPHIA (9) SEPTEMBER/OCTOBER/NOVEMBER 2024 CLUSTERS: Audacy 29.8-30.8-28.9, Beasley 23.3-25.3-25.3, iHeart 19.0-18.2-17.1.  Philly Stations:  1-2-1. WDAS iHeart Urban A/C 8.9-8.2-8.4, 572-591k #8-7 cume. 3-3-2. WMMR Beasley Rock 7.8-7.9-8.3, 641649k #6 cume. 2-1-3. WIP-FM Audacy Sports 8.0-9.8-7.5 (+1.2 stream, total dip of 3.6), 769-969-763k #3-1-3 cume. 4-4-4. WMGK Beasley Classic Rock 6.6-6.7-7.0, 790-729-766k #2-3-2 cume.

6-6-5. WBEB Audacy A/C 4.8-4.3-4.9, 960-936-975k #1 cume. 8T-7-6. WXTU Beasley Country 3.9-4.2-4.8, 521-556k #8 cume. 5-5-7. KYW-AM Audacy News 4.9-4.8-4.4 (+0.8 stream), 484-459k #11-12. 10-9-8. WOGL Audacy Classic Hits 3.8-3.5-3.8, 681-696k #4 cume. 12-12- 4-WAY TIE 9. WBEN Beasley Adult Hits 3.1-2.9-3.2, 668-691k #5 cume. 8T-8-TIE 9: WUSL iHeart Urban Contemporary 3.9-3.8-3.2, 391-383k #12 cume. 7-9-TIE 9. WPPZ Urban One R&B Oldies 4.1-3.5-3.2, 323-311k #15-14 cume. 13-13-TIE 9: WIOQ iHeart CHR 2.5-2.7-3.2, 495-218k #10.

16T-15T-13 WPHT-AM Audacy Talk 2.0-2.3-2.9, 143k #22 cume. 11-11-14. WHYY Public N/T 3.2-3.1-2.6, 289-233k #17. T20-20-15. WRFF iHeart Mod Alt. Rock 1.8-1.8-2.3, 382-426-478k #13-11 cume. 13T-19-16. WTDY Audacy Hot A/C 2.5-2.1-2.2, 462-528k #12-9 cume. 15-18-17. WRNB Urban One Contemporary 2.1-2.2-2.1, 328-311k #14-13 cume. 18T-15-18 TIE: WPEN Beasley Sports 1.9-2.3-2.0, 291-289k #16-15 cume. 20-15T-18 TIE: WXPN U. Penn. Adult Alternative 1.8-2.3-2.0, 199-210 #21-20 cume.

T20-22-20. WRTI Temple University Classical 1.8-1.5-1.9, 126-144k, #24-21. cume. 18T-21-21. WUMR iHeart Spanish CHR 1.9-1.7-1.6, 207-214k #19-18 cume. T16-14-22 TIE. WIP-FM Stream Audacy Sports 2.0-2.5-1.2, 226-108k #18-24 cume. 27-26T-TIE 22. WPHT-AM Stream 0.7-0.7-1.2, 46-54k #28-25 (+ 0.6 for @ WPHT, WBEB & WXTU). TIE 24 @ 0.9: WSPT Townsquare CHR 267k #16 cume & TIE 24: WKXW Townsquare Talk, 108-131k #25-23. 26. KYW-AM Stream, 0.8 36k #29. 27. WSTW Forever Hot A/C 0.7, 213k #19 cume. Audacy over Beasley 5.5-3.6. Share Range: + 0.6 / – 2.3.

WASHINGTON DC (8) SEPT/OCT/NOVEMBER 2024 CLUSTERS: iHeart 16.3-19.3-20.5, Audacy 13.1-13.5-12.7, American University 12.2-11.9-11.8, Hubbard 10.8-10.8-10.2, Urban One 10.0-8.6-9.9. Howard University 8.3-9.3-8.1. 

DC Stations: 1-1-1. WAMU American Univ. News/Talk 12.1-11.8-11.7, 495-491-511k #6 cume. 2-2-2. WTOP/FM Hubbard News 9.2-9.1-8.9, 723-743k #2 cume. 3-3-3. WHUR Howard University Urban A/C 7.9-8.5-7.6, 471k #7 cume. 4-T4-4. WASH-FM iHeart A/C 4.5-5.1-5.9, 727-757k #1 cume.

T7-T4-5. WETA Public Classical 4.5-4.2-4.4, 277-291k, #13 cume. T7-10-6. WMAL Cumulus News/Talk 4.0-3.6-4.1, 177k #17. 6-6-7. WZMQ iHeart Country 4.3-4.1-4.0, 328k #11. T7-11-8. WMMJ Urban One Urban A/C 4.0-3.5-3.9, 334-340k #12-10. 13-T8- 3-WAY TIE 9: WIHT iHeart CHR 3.1-3.8-3.6, 544k #5 cume. T9-T8-TIE 9: WWDC iHeart Modern Alt. Rock 3.7-3.8-3.6, 469k #8 cume. 12-12-TIE 9: WGTS Christian Contemp. 3.2-3.3-3.6, 270k #14 cume.

16-15-12. WPRS Urban One Gospel 2.5-2.3-3.4 (+1.1), 180-173k #17-18. 11-13-TIE 13: WBIG Audacy Classic Rock 3.5-3.1-3.3, 526-548k #5-4 cume. T9-7-TIE 13: WIAD Audacy Classic Hits 3.7-4.0-3.3, 588-580k #3 cume. 15-14-15. WPGC Audacy Rhym CHR 2.7-2.4-2.4, 373-406k #9 cume.

18-18-16. WJFK Audacy Sports 1.6-1.8-2.1 (+0.6 stream), 191k #16 cume. 14-16-17. WKYS Urban One Contemp. 3.0-2.2-2.0, 345-310k #10-12 cume. 17-17-18. WLZL-FM Audacy Spanish 2.0-2.0-1.7, 195k #15 cume. 19-19-19. WBQH-AM Hubbard Mexican 1.4-1.5-1.2, 49k #25.

T20-20-20: WLZL Stream Spanish 1.1, 21k #30. 21. WDCH Audacy Business News 0.8, 93k #20. 3-WAY TIE 22 @ 0.6: WJFK Stream Sports, 37k #30; TIE 22: WERQ Urban One Contemporary 124k #19; TIE 22: WDCN-LP La Nueva Spanish CHR 68k #23. 3-WAY TIE 25 @ 0.5: WAFY Manning Hot A/C 51k #24: TIE 25 WTAM-AM Audacy Sports, 71k #22 & TIE 25: WFLS Alpha Country 92k #22 cume. iHeart over Audacy by 6.2-6.5-7.8. D.C. Change Range: + 0.7 / -0.8.

BALTIMORE (23) SEPT/OCT/NOVEMBER 2024 CLUSTERS: Urban One 18.5-16.6-17.1, Audacy 15.1-15.3-16.2, iHeart 10.7-10.8-12.4, Hearst 10.3-10.7-9.3, YPR 6.1-7.2-8.5. Stations: 2-3-1. WERQ Urban One Urban Contemp. 8.6-7.2-7.6, 344k #2 cume. 1-T1-2. WWIN Urban One Urban A/C 8.7-7.7-7.5, 296-268k #5-4 cume. T3-4-3. WLIF Audacy A/C 7.5-6.8 6.8 #1 Cume 375-385k. T3-T1-4: WIYY Hearst Rock 7.5-7.7-6.6, 306-251k #4-5 cume.

8-6-5. WYPR Public N/T 3.8-4.6-5.6, 132-117k #12. 5-5-6. WRBS Bright
Contemp. Christian 4.5-5.6-5.5, 179k #10 cume. 6-T8-TIE 7: WQSR iHeart Adult Hits 4.3-3.8-4.7, 312k #3 cume. T9-T8-TIE 7: WJZ-FM Audacy Sports 3.3-3.8-4.7, 146k #11. 7-7-9. WPOC iHeart Country 4.1-4.3-4.5, 227-207k #8 cume.

12-11-10. WCBM-AM Talk 2.7-3.2-3.4, 62k #17. 13-13-TIE 11. WWMX Audacy Hot A/C 2.5-2.9-3.0, 232k #6 cume. 14-14-TIE 11: WTMD ‘YPR Adult Alternative 2.3-2.6-2.9, 110k #13. T9-10-13. WZBA Times Shamrock Classic Rock 3.3-3.7-2.8, 216k #7. 15-15-TIE 14. WZFT iHeart CHR 2.0-2.4-2.7, 185k #9 cume. 11-12-TIE 14: WBAL-AM Hearst News/Talk 2.8-3.0-2.7, 109k #14 cume.

17-17-16. WTOP-FM Hubbard News 1.4-1.3-1.6, 75k #16. 17-17-17. WKYS Urban One Urban Contemp. 1.1, 94k, #15. 3-WAY TIE 18 @ 0.9: WLIF-HD2 Audacy Insp. Gospel 40k #20. TIE 18: WEAA Public Jazz (+0.3 Stream), 56k #18; TIE 18: WBJC Public Classical 49k #19 cume. 21. WGTS Contemp. Christian 0.8, 36k #23. TIE 22 @ 0.7: WDCH Audacy Business News, 39k #21; TIE 22: WMMJ Urban One A/C 37k #22. 24. WCAO-AM iHeart Insp. Gospel 0.5, 17k #25. Urban One leads Audacy 3.4-1.3-0.9 Change Range +1.0 / -1.1.

RADIO is LICENSED BROADCASTING – Reaching Everyone Everywhere!  Thank you for your communication. Here’s to a great 2025 for All Radio.

Clark Smidt  978 502-6633  www.broadcastideas.com  clarkfsmidt@gmail.com   Digital Demo:  1220watx.com  Classics!